Evaluation- Trailer ,Dvd cover and website final analysis

1. Evaluation- Trailer ,Dvd cover and website final analysis BY RYAN KAVANAGH

2. In what ways does your media product use, develop or challenge forms and conventions of real media products?

3. At the beginning of making my products it was crucial that I decided on a set genre of what my products were going to contain, so at the beginning I made sure that when I picked my set genre I picked one of which I would enjoy making . I decided that for my products I wanted a comedy themed film, throughout this process I went on this may change throughout the process, however the focus will not , which all revolves based on football. Now at the begin I found it difficult to adapt but after doing in depth research into films such as the one I was to create, I found that there were one or 2 films which gave me the inspiration for the type of film I want to create , from these films it was then decided that I could find similar trends that fit in with what I wanted to happen in mine , I used these as a platform to help decide, and help put my products, together in the next slide I will show the common features/trends which I spotted during my research which was common as a football themed trailer. During my research the trailers which I found which were similar were Goal and bend it like beckham , these 2 were my main inspiration, however I did in my other analysis use references to the longest yard and mike Basset The England manager

4. Comparison goal and bend it like beckham Goal is about a young lad who has a strong passion about football, and will do any in his power to be successful to achieve dream, despite his dad's disapproval , footballer santi Munez is confident in his abilities and goes ahead in pursuing his dream by been offered a dream contract at Geordie club Newcastle United but at what cost with ups, down’s worries and drama can santi go all the way and make his family proud. Bend it like Beckham Yet again the theme is again you guessed it , it’s football, however there is one slight alteration from Goal which is a significant change, the lead is a female role who has a dream of being footballer along side her best friend she dreams to be a footballer however family think different yet again , they disapprove, yet again the star goes against rules, also the fact that a female has a dream to be a footballer this attacks conventions , as it is stereotypically unusual plus the fact she comes from a seek background where been a footballer it not important can Jess turn round the negativity, and get the families behind her , instead of against her, plus on the day of her football tournament , her older sister is getting married.

5. UNPREDICTABLE – PULLED APART Here shows star footballer mat showing he is ready for the challenge ahead as he uses his emotions as he is ready for his long journey to prove his worth to team mates, fans, and himself, ready and up for it! . Star footballer Mat has now been hit with a dilemma from girlfriend Alix , she has revealed to him that she is pregnant with his child will this trouble him? Not for now as alix turns away swiftly in anger as Mat throws the problem back at her, will these issues be solved? Here Mat begins to get his game on as he trains with his goal keeper before , playing in the big matches with his team mates great placement to be the keeper on the volley training going well.

6. UNPREDICTABLE PULLED APART Here Mat and his team mates gel together well, as the team score a great goal through a volley, the team working , and mat doing his best. Mat working well for the team, and chasing down lost causes , putting in hard work for the good of his team mates. Here Mat and girlfriend , have a conversation, however during the chat Mat says to alix that he does not care about the baby and wants concentrate on his football career, tough blow, and heartache for alix to take Drama!

7. The unexpected • The unexpected as I said before takes after to a similar trend of storyline as goal. And bend it like Beckham , where youngers strive to achieve their dream , not of course without a fair amount of obstacles in their way, I would say though the difference between my films and theirs is I have used their films as templates, but I have challenged by adding the pregnancy storyline I think this adds something different, and is a bit unique from the rest of the footballing films out there, also with this type of film there is also the inspiration factor , where the types of audience watching I hope will get the message” what ever you do in life, or any problems or dilemmas you face, believe in your ability, and be positive you can make your dream into a reality, and not let others influence the choices you make”, because at the end of the day destiny is in your hands.

8. How effective is the combination of your main product and ancillary texts?

9. 3 Main products DVD COVER, WEBSITE, TRAILER • I believe that all 3 of the products I have made are all affective to match the criteria of the 3 which of which are all set up to go along side each other, for example each one are created to go along side each other to act as a brand of merchandise to go along with the film, they come along as a package of 3, I am now going to explain why I did what I did for each design, and why I think the designs fit and work well alongside each other.

10. Main product-trailer, alongside other products • The trailer is the main product, the trailer shows everything in which has been built up from, shows everything that has been talked about in the DVD cover and Webpage , however it goes in more depth and gets the audience on it’s wanting the film to be released , the trailer is affective as it shows live shots of what the film contains and gets the audience hooked and gripped and excited , and get a taster for what is in store. • This like the final piece of the jigsaw become it is released and ready to watch, after long endurance of hearing everything good about it you get to check it out yourself.

11. DVD COVER • This is crucial part of the marketing and development of the film, without this then the film has no market tool in which people can do research into weather they want to watch the film they would use this to read about what to expect from the film , and see what reviews it got, how many stars it got? The storyline? The characters ? The genre? All these questions get answered in this phase. • During my time making these products to make sure the Dvd cover came across well I made sure I was consistent with the colour scheme across the board so I made sure I used the same colours this way, as all the products are working along side each other so making thisconsistant means for better branded products and they can be recognised from the same film easily.

12. Website • Again the website is in addition to the trailer the website allows for an extra part of the marketing in sync with the film to help float it’s promotion methods, it helps give out extra snippets, ideas , extras, insight to the characters, movie clips and a whole lot more, and also gives a chance for the viewer audience to get involved with the audience interaction via social networking Twitter, Facebook • In regards to the style yet again I kept a consistent level of professionalism , as I stuck to the same style as was used for my DVD cover, the reason why I did this was because I wanted it to look very professional , and if I did not do this then all my 3 products I created would not be in sync with each other, and it would be like I have created 3 different rather than 3 products belonging to the same product, working with each other. • In addition for my webpage I added an interaction with included colour changing buttons so that when you click on the title icons they would change colour,

13. What have you learned from your audience feedback?

14. Audience feedback • This year with the audience feedback I have learned a lot, which helps work the basis of what my target audience want to see within my film. This year when doing audience feedback I have used different ways into how I usually work out research. I used the introduction of 2 new software's to help design my feedback forms the names of the software which will spoke in more detail in question 4 are Weebly and Google docs . • Google docs was important through the audience back process as this software we used to create our documents for audience feed back , alongside research done manually through print copies and altering them into pie chart results to help influence my final decisions to my trailer. • Elsewhere Google docs was used to create the forms for audience feedback and the great thing about this programme was it was based online, and any forms filled in, would then be recorded, I did forms for both all trailer , DVD Cover, and website, in weebly for the design of the website mock ups were made and target audience were able to go onto my weebly and suggest the best layout for my website which I could take into account when designing the products.

15. How did you use new media technologies in the construction and research, planning and evaluation stages?

16. Weebly and Google docs • Weebly - One of the major technologies which was introduced this year for us to use was a software called weebly , this software is primarily used to organise work in an orderly fashion, this software has been used on a consistent basis. For every piece of work in which has been completed we would upload the piece of work to this software, and it would be saved under the correct title, and it just means it is easier to track down and find the work in which you have done. This piece of software out of all of the technologies I am going to explain is one of few has been used on a constant basis all the way through the process of creating a trailer. Google docs- This piece of software once again has been a new introduction to me this year , as I have never used the software before which was challenging , however the software was brought in use for us this year, as when we are creating questionnaires Google docs comes in handy for the creations of these documents, it also helped when getting feedback from our target audience feedback. Google docs allows for you to read back your information omitted in an organised fashion, this software is used a bit during the process of making our trailer and is useful when gathering information together.

17. Microsoft word and Microsoft PowerPoint • Microsoft word- Microsoft word has been used through varied points throughout the transitions of the year we have used word when written tasks have been acquired , word has been a useful source in what ever you are doing as it is such an adaptable programme . This year I have used word on occasions which are possible, however when doing the trailer coursework, i have made sure I use the right software for each particular tasks, as each task is important the software is correct or else marks could be lost.. Microsoft PowerPoint- Microsoft PowerPoint has also been a significant programme throughout this process as it helps store my information , and present it all in a way which can be seen by people, PowerPoint is used on a daily process all of which people use it all the time, in my case I have used PowerPoint on a few occasions this year, I used PowerPoint when I was creating my DVD cover , here my task was to analyse different covers relevant to the genre I was working on , and pull apart the DVD cover , and explain the make up of one, and why each part is there. As well as this PowerPoint has also been used in our final evaluation, the reason why I choose this way is because I am used to doing PowerPoint's and suits for me the way i would like to present my final findings. Also in PowerPoint i made the designs in which the audience gave me my feedback on which design they would prefer me to use, an online poll with weebly was then also created to help make the decision.

18. Adobe fireworks and camera • Adobe fireworks- Fireworks has been an important programme for this trailer making process , it is important in this process, in my work particularly it came in use during the creation of the DVD cover and website pages both still and through interaction, fireworks showed creation , and shows the best way of creating the cover and website , fireworks is essential when doing these products as it show’s the quality , and makes the product look more realistic and professional. Camera- This was a big part in making the trailer the camera was involved all the way throughout the making of the trailer, as the camera was used to capture all the shots necessary in order to make the trailer, obviously the shots would need to be cut down and cropped, but I needed to gather together all the footage , so I was able to edit later, and work out the good footage from the bad. I also got a variety of shots showing the action from different angles and different points of view.

19. Mediator and Excel Mediator- Mediator is a specialised programme in which was used especially for the use of the website , I used mediator to help change the way my website worked, I had 2 versions , one copy was an still image version and the second copy allowed for some interaction in the form of coloured buttons , which meant every time you click on the button the colour would change to show the interaction, plus at the bottom viewer interaction through face book, twitter, and utube. Social interaction. As well as this mediator was used to put together all of my trailer like a jigsaw using the slicing tool. Excel- This was used on a few occasions to organise how i used my time, and date when I did what i did, also it was transformed into a spreadsheet in Google Docs when I was doing my genre research early in the year, one of the first activities , the responses would be recorded in a spreadsheet

20. Internet use and social networking • Internet use- Throughout the process of making my products I have used the internet as a source to find out and collect thorough information in which i collected to help with the research into the making of my 3 products, weather it be through pictures , trailers, or useful knowledge on my chosen genre , without the help of the internet , i would struggle with the making of my products, and they would not be so precise. Social Networking- Throughout the making of my products social networking has also played it’s part in the making of the products, especially within collecting audience feedback from my target audience, and my website in which social media came apparent at the bottom of the page, where there is a section where the audience get involved via social networking sites such as Twitter and Facebook.

21. I Movie and IMDB • I movie- This software was a very important part for the trailer side of my project, as everything in which I filmed I had to edit down in the editing suite , to just the footage I wanted, i used i movie to do this task. To start with I uploaded all the footage, and created a storyboard of all the action i wanted in my trailer, and i put it in one long line , and then i had the footage in which i would use in my trailer. • I then had to look at each individual clip, and decide which one started from beginning to which clip went on the end, then afterwards I reduced all the lengths of some of the longer clips to present a trailer of a substantial length, all of which is important , that when you order your trailer you have made sure that the trailer has some sort of chronological order to the action that is happening. IMDB- Finally the last use of technology I used was IMDB this came in use when I did my research into similar genre film types, as when I did my research into similar film types , i used IMDB as a source to help me analyse similar films to the one i was trying to design, I would then watch the movie trailer and analyse it accordingly.