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A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam

A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam. Narikurava – a Brief Introduction. The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination There has been discrimination of Narikuravas since ancient times.

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A Proposal to Enhance the Earning Potential of Narikorava Women at Ashakulam

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  1. A Proposal to Enhance theEarning Potential of Narikorava Womenat Ashakulam

  2. Narikurava – a Brief Introduction • The major issues which confront Narikuravas are poverty, illiteracy, diseases and discrimination • There has been discrimination of Narikuravas since ancient times. • On 1996, a social-welfare organization named Narikurava Seva Sangam was formed in order to educate Narikurava children and facilitate them to lead a settled life. • In May 2008, the creation of a Welfare Board for the Narikuravas headed by the Backward Classes Minister was authorized by the State Government.

  3. About ANSEP • ANSEP – Asha Kulam Narikurava Skill Enhancement Project is a community service initiative by NFSC and Artserv in the year 2009. • To Enhance their Design Skills and Workmanship • To help them Manage Production and Marketing • To help them Market in Retail Stores • To expose them to other form of crafts other than jewellery making

  4. Current Scenario • There are about 150 women, out of the population of 300 • Most women make beaded chains, anklets & ear rings and sell in and around Vizhupuram, Pondichery, Melmalaiyanur, Salem, Erode and in Pallavaram, Chennai • They are guided and organized into groups by the SHG, Govt of Tamil Nadu and BWDA an NGO • They are divided in to 5 groups of 20 members each • Each member contribute from Rs. 60 to 110/- and deposit it in bank • Depending on the need, a person borrows money from that fund and repay with interest • They also avail loan from the bank • There is a system in place and women are highly interested in learning new designs and producing new types of jewellery • They have a fair knowledge of the material sourcing.

  5. Project design • Level 1 – Level one will be divided in to four phases and carried for 6 months, starting from June. • Level 2 – Training in other forms of Crafts like making bags, sandals, arte facts etc.,

  6. Phases Phase I Sourcing Designers – June Primary – Design Institutions Secondary – Colleges / Individuals Training – Work Management Phase II July Design Training & Sourcing Materials

  7. Phases Phase III August Production Marketing Initiatives Exhibition & P.R Phase IV September Onwards Retial Tie-ups

  8. Project Cost • Transportation • Workshop Cost • Material Cost • Exhibition Cost • Packaging Cost (name tag)

  9. Existing Designs Anklets

  10. Existing Designs Chains

  11. Reference Designs Chains

  12. Reference Designs Anklets

  13. Reference Designs Chains and sets

  14. Reference Designs Chains Bracelets

  15. Reference Designs Chains with pendants

  16. Reference Designs Hip Belts

  17. Some Variety of Beads Ceramic Beads Glass Beads

  18. Some Variety of Beads Mix Beads Fancy Glass Beads

  19. Some Variety of Beads Natural Wooden Beads Silver Foil Beads

  20. Some Variety of Beads Bone Beads Resin Beads

  21. Some Variety of Beads Horn Beads Big Hole Beads

  22. Some contemporary Designs Natural Wooden Beads

  23. Silver Foil Beads

  24. Prospective Plans To market through retail stores and Platform Vendors in the city Show Stoppers at Fashion Shows of the design institutions Show Stoppers at the various Fashion Shows in the city Beauty Pageants

  25. Other Crafts Cell phone pouches

  26. Thank You

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