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Навигация Silva

Навигация Silva. Компаса. Компаса Outdoor. Для ориентирования на местности Легкое считывание показаний. Outdoor compasses (RRP in Euro) . Racing compasses (RRP in Euro) . Metro Компас. Водонепроницаемость IPX7 Стильный аксессуар Карабин в комплекте 5 разных цветов

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Навигация Silva

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  1. Навигация Silva Компаса

  2. Компаса Outdoor • Для ориентирования на местности • Легкое считывание показаний

  3. Outdoor compasses (RRP in Euro)

  4. Racing compasses (RRP in Euro)

  5. Metro Компас • ВодонепроницаемостьIPX7 • Стильный аксессуар • Карабин в комплекте • 5 разных цветов 5 цветов: Зеленый, Черный, Голубой, Розовый, Белый РРЦ: 10 Евро

  6. Field 1-2-3 /Field Компасс Field 1-2-3 • Идеален для обучения • Любительский компас для ориентирования • 360 degrees where the current bearing is discretely shown to minimize confusion • 1-2-3 Colour System and Graphics • Safety lanyard included • RRP: 24 EUR Field • Alsoincludesscales 1:25000 / 1:50000 • Declinationadjustmentspossible • RRP: 24 EUR

  7. Ranger/ Ranger S/Ranger SLCompass Ranger • Sapphire jewel bearing • 1:25, 1:50 and mm scales • Tactile grip • Magnifying lens • Safety lanyard • Declination adjustments possible • For night use • RRP: 27 EUR Ranger S • Extra large sighting mirror • RRP: 32 EUR Ranger SL • Safety pin included – possible to attach to clothing for hands free navigation • RRP: 26 EUR

  8. Expedition/Expedition SCompass Expedition • Sapphire jewel bearing • Declination adjustment • Luminous navigation • 1:25, 1:40 and 1:50 and GPS scales • Clinometer • Tactile grip • Magnifying lens • Marking hole • Silicon feet • Safety lanyard • RRP: 42 EUR Expedition S • Alsoincludessightingmirror • RRP: 63 EUR

  9. Specialitycompasses

  10. Adventure compasses • Compassesspeciallyadapted for kayaks, boats and 4x4 vehicles • Special attachments to sitsecurely and be red at speed Compass 58 kayak Compass 58

  11. Militarycompasses • Silva offers a range of compassessuitable for militarypurposes 40 SERE Compass 15TDCL 6400 Compass 54 6400+6400/360

  12. Professional instruments • Measuringangles, vertical and horisontal • For userssuch as forestors, geologists, engineers and the military • Clinomaster • Lensatic • Prismatic • Surveymaster • Lensatic • Sightmaster • Lensatic • Prismatic

  13. In-store support Outdoorcompasses

  14. Wall/desktop display Navigation • Fits 4 compass models • Adoptable to any model mix thanks to interchangeable info signs • Info based on the icon system=no need for local language adaptation • Comes with desk stand foot AND slat wall attachment • Price: 20 EUR Net/Net

  15. Metro PDQ (5x5 pcs) • 5 x 5 pcs of Metro compasses included • Desktop display • Fun and impulse-buy creating • Easy to place on limited areas • Size 320 x 150 cm • Price 27 EUR Net/Net

  16. Sales pack suggestions NavigationSporting goods store ADVANCED • Purchase value – 604 EUR • Gross Profit – 604 EUR (50,0%) • Wall area – 0,215 m2 • Inventory turns – 2 • Total turnover - 2 417 EUR • Total profit – 1 208 EUR • Profit/m2 – 5 625 EUR x10 x10 x10 x10 x10 x10 x10 x10 x5

  17. Sales pack suggestions NavigationSporting goods store BASIC • Purchase value – 521 EUR • Gross Profit – 521 EUR (50,0%) • Wall area – 0,146 m2 • Inventory turns – 2 • Total turnover - 1 042EUR • Total profit – 1 042 EUR • Profit/m2 – 3 572 EUR x5 x5 x5 x10 x5 x5

  18. Sales pack suggestions NavigationOutdoor store EXPERT • Purchase value – 1 094 EUR • Gross Profit – 1 094 EUR (50,0%) • Wall area – 0,292 m2 • Inventory turns – 2 • Total turnover - 2 188 EUR • Total profit – 1 094 EUR • Profit/m2 – 7 504 EUR x10 x10 x10 x10 x10 x10 x5 x20 x10 x10 x10

  19. Sales pack suggestions NavigationOutdoor store BASIC • Purchase value – 552 EUR • Gross Profit – 552 EUR (50,0%) • Wall area – 0,275 m2 • Inventory turns – 2 • Total turnover - 1 104 EUR • Total profit – 1 104 EUR • Profit/m2 – 4 015 EUR x5 x5 x5 x5 x10 x5 x5 x5 x5

  20. Marketing highlights 2011-2012

  21. Navigation marketing focus • SOFT/Swedish Orienteering Federation • Team Silva • Local heroes and ambassadors • Packaging – new design with activity icons • In-store material • Web – show our heritage and know how/leadership, navigation help, instruction movies, consumer challenges and more • PR in target media to get editorials

  22. Navigation ad template

  23. Thank you for your attention! www.silva.se

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