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Generating & evaluating business ideas

Generating & evaluating business ideas. Business management 2 B – Chapter 3. The entrepreneurial process. creativity. The ability to develop new ideas and discover new ways of looking at problems and opportunities Creativity is useful to the entrepreneur in generating business ideas.

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Generating & evaluating business ideas

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  1. Generating & evaluating business ideas Business management 2 B – Chapter 3

  2. The entrepreneurial process

  3. creativity • The ability to develop new ideas and discover new ways of looking at problems and opportunities • Creativity is useful to the entrepreneur in generating business ideas

  4. All opportunities are based on ideas but all ideas do not represent genuine opportunities

  5. What is creativity? • A way of thinking • An attitude of always trying to improve • A habit of questioning

  6. techniques • Brainstorming – see page 31 • Manipulating existing products or ideas • Breaking a routine • Attribute analysis

  7. Generating small business ideas

  8. Feasibility study Evaluating small business ideas • Do you want to do it? • Is there a market? • Can you meet consumer needs? • Can you communicate the idea?

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