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Jurij Giacomelli Predsednik uprave Beograd, 13. oktobar 2010

Slo media experience - iskustva iz prakse Prelazak na EU standarde. Jurij Giacomelli Predsednik uprave Beograd, 13. oktobar 2010. Delo’s brands, our pride.

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Jurij Giacomelli Predsednik uprave Beograd, 13. oktobar 2010

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  1. Slo media experience - iskustva iz prakse Prelazak na EU standarde Jurij Giacomelli Predsednik uprave Beograd, 13. oktobar 2010

  2. Delo’s brands, our pride Delo is the leading newes publisher in Slovenia with thhe quality daily Delo (www.delo.si) and Slovenske Novice (www.slovenskenovice.si) as our flagships.

  3. Development of key financial performance indicators of DELO, d.d. Delo d.d. revenue and net profit development, 2004 – 2009/ 2010p (in € million) Net profit Revenues

  4. Are there EU industry standards in the media? Has the EU membership had a positive impact on the development of the media landscape in Slovenia and in other transition countries? What are the lessons learned in the last 20 years of economic and social transition from the industry perspective?

  5. Number of paid-for dailies: titles Source: World Press Trends (WAN)

  6. No. of paid-for dailies titles per million (adult population) Source: World Press Trends (WAN)

  7. Average total circulation paid-for dailies (in 000) Source: World Press Trends (WAN)

  8. Average circulation paid-for dailies per title (in 000) Source: World Press Trends (WAN)

  9. Population size (2007) Source: Eurostat

  10. Ad spend as a % of GDP (2006) Source: World Press Trends (WAN)

  11. What Poland has and other transition markets don’t:a strong, locally-born independent media group

  12. Hence Different starting points, different historic backgrounds and transition patterns remain strong influencers over a long period The Czech Republic and Slovenia as well as different market size (Poland) have their pecularities Readers in countries that were more open to entries of international media corporations seem to have got better choice Industry crisis hit just as hard as everywhere – it is brought by fundamentally changing industry rules!

  13. The Slovenian newspaper market shares the destiny of mature European markets Circulation development of daily newspapers in Germany, 1964 - 2008 (in 000 inhabitants)1) • Average growth rates of circulation on selected EU markets: • Slovenia(CAGR 2004/08) -2,7% • Austria(CAGR 2004/08) +1,8% • UK (CAGR 1995/2003)-0,9 % • the Netherlands (CAGR 95/03) -2% • France(CAGR 1995/2003) -2,2% • EU (CAGR 1995/2003) -1,5% • Media experts forecast further decline of readership and circulation on the EU market; upon their forecasts newspaper circulations will decline for additional 25% between 2005 – 2025 (or by 1,16% CAGR) 341 CAGR 1995 – 2003 -1.6% 298 268 CAGR 2004 – 2008 -2.36% 243 Source: WAN, 2009

  14. 0 Readership of Slovenian newspapers declines Readership development of Slovenian daily newspapers, 2006-2009 (in 000) ∆ 09/08 CAGR 2006 - 2009 -8,8% 342 -3,8% SN 1) 22% Zurnal24 ∆ 09/08 -13,5% 154 141 134 -12,9% Delo 123 147 111 -4,5% Vecer -11,8% Dnevnik -6,6% Finance Dec, 2009 Dec, 2006 Dec, 2007 Dec, 2008 Source: Nacionalna raziskava branosti, CATI/Valicon za SOZ

  15. 0 Mature readership meets hard times to compete with a free sheet Circulation development of Slovenian daily newspapers, 2006-2009 (in 000) CAGR 2004 - 2009 120 Zurnal24* 110 100 90 -2,2% SN 80 70 -7% 60 Delo 50 -1,5% Dnevnik -5,3% 40 Vecer 30 20 8,6% Finance 10 0 *Zurnal24 is a free daily; figures show distributed circulation Q3 04 Q4 04 Q1 05 Q2 05 Q3 05 Q4 05 Q1 06 Q2 06 Q3 06 Q4 06 Q1 07 Q2 07 Q3 07 Q4 07 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q409

  16. Slo print media jewels and latter attempts 1991-2011 • Leading general, “quality” dailies Delo, Dnevnik and Večer with over 50-yar tradition • Slovenske novice, the tabloid, launched in spring of 2001 • General weeklies: Mladina, Mag (died last year), Reporter – born in 2008; Gospodarski vestnik (GV), the business weekly ceased in 2005; many free-time and lady titles and Nedeljski Dnevnik, the weekly newspapers still around • Daily newspaper Slovenec launched in June 1991 and went out of the market in November 1996 • Daily Republika launched in November 1992: last issue in March 1996 • Jutranjik: launched in June1998 and ceased within less than 4 weeks • Finance, first published in 1992, turned daily in February 2001 • Autumn 2004: Primorske novice from Koper – Capodistria became the first regional newspaper to trurn daily • Free weekly Žurnal launched in November 2003, daily Žurnal24 started in September 2007

  17. Slovenian lesson Pre-accession period is the best time to build social relevance. – And brand value. Instable ownership makes old “jewels” more voulnerable. New market entries are unlikely due to the crisis and limited market attractiveness. Readers are left with inadequate value propositions. End of transition – lack of transparency. Thus, quality journalism is needed more than ever to recover the social role of the “press” and to invigorate the industry.

  18. Thank you. Hvala na pažnji.

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