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Retail

Retail. Retail  is the sale of goods and services from individuals or businesses to the end-user.

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Retail

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  1. Retail

  2. Retail is the sale of goods and services from individuals or businesses to the end-user. • A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

  3. “Retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use”

  4. Retailer • Definition: One who sells goods or commodities directly to consumers. These items are purchased from the manufacturer or wholesaler and sold to the end user at a marked up price. • Also Known As: Merchant • Examples: • Wal-Mart is a well-known large chain retailer. Another example of a retailer would be the small family-operated pharmacy on the corner.

  5. Retail Categories • Unorganized Retail: Examples:- selling vegetables, fruits, food items, plastic items, utensils, small furniture, clothing, etc. Organized Retail: Example:- Big Bazaar, Westside, Titan, Reliance Trends and Star Bazar, etc. Examples of MNC brands in retail are Lifestyle, Nike, Staples, Marks & Spencer, Kati Zone, Cafe Coffee Day and Au Bon Pain, etc.

  6. The focus of this course is on organized retail operations, such as:

  7. Types of Retail Outlets

  8. Classification Based on Ownership:- • Independent Retailer • Corporate Retail Chain • Franchising • Leased Departments Retail Formats and Classification

  9. FMCG Products • Example: Categories • Detergents • Foods and Beverages • Personal Product • Lifebuoy • Breeze

  10. LUX • LIRIL • DOVE

  11. Mass Fabric Wash Premium Fabric Wash

  12. PROMOTION OF LOYALTY SCHEMESTO MemberS

  13. Storefront Window Displays • Showcase Displays • "Found-Space" Displays

  14. Methods of Handling Member Query • Listen • Empathize • Offer a Solution • Execute the Solution • Follow-up

  15. Types of Teams • Problem solving teams • Self-managed Teams • Cross-functional teams • Virtual Teams

  16. THANK YOU

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