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Introduction to 1984

Introduction to 1984. Propaganda and Dystopian Society. Propaganda. The deliberate spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, a doctrine or a person. Propaganda Examples. Questions about Propaganda.

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Introduction to 1984

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  1. Introduction to 1984 Propaganda and Dystopian Society

  2. Propaganda • The deliberate spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, a doctrine or a person.

  3. Propaganda Examples

  4. Questions about Propaganda • What is the intended message and purpose of your example of propaganda? • What is its intended audience? How do you know?

  5. Questions about Propaganda • What key words are used? What emotions do they arouse? • Besides the main message, what other (subliminal) messages are sent? Explain. • How successful do you think this example is? Why?

  6. Methods of Propaganda • Name-calling • Glittering generalities • Euphemisms • Transfer • Testimonial • Bandwagon • Card-stacking/misleading or incomplete facts • Plain folks

  7. Name-calling • Make your opponents seem stupid • Make fun of them and you will distract from the truth

  8. Glittering Generalities • Use attractive but vague words to make speeches or situations sound good • Use words that appeal to values and emotions

  9. Euphemisms • Try to influence one’s feelings about something by making it sound bland and more positive • Make an unpleasant reality seem more appealing and palatable

  10. Transfer • Associate with other people or groups that already have high credibility • Drop names of people that will help you gain trust and appear admirable

  11. Testimonial • Borrow credibility from others • Gather testimony or “evidence” from trusted individuals about your cause or subject • Get these people to stand up for you and support you with vigor

  12. Bandwagon • Advise that one should believe a certain way because everyone else believes that way • Tell one to think a certain way or he/she will be left out

  13. Card-stacking • Discredit all opposing evidence to make your argument appear stronger • Bias your argument through exaggeration

  14. Plain Folks • Make the leaders of the cause look like the rest of the population • Make them appear “ordinary” in order to relate to target audience/supporters

  15. Dystopia • An imaginary place or state in which the condition of life is extremely bad, as from deprivation, oppression, or terror.Opposite of utopia.

  16. Question about your example: • Which of the previous propaganda techniques are used in your propaganda example? Explain.

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