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Engaging People using Green Jujitsu

Engaging People using Green Jujitsu. Gareth Kane Terra Infirma Ltd 0191 265 7899 @ GarethKane gareth@terrainfirma.co.uk www.terrainfirma.co.uk. Switch It Off. Green Jujitsu. Some of my clients. Newspaper Group Short term/high impact thinking Highly competitive Engineering Group

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Engaging People using Green Jujitsu

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  1. Engaging Peopleusing Green Jujitsu Gareth Kane Terra Infirma Ltd 0191 265 7899 @GarethKane gareth@terrainfirma.co.uk www.terrainfirma.co.uk

  2. Switch It Off

  3. Green Jujitsu

  4. Some of my clients • Newspaper Group • Short term/high impact thinking • Highly competitive • Engineering Group • Innovation highly prized • Safety critical manufacturer • Follow the instructions (or die!) • Waste management • Long term thinking >20 year contracts • National Research Institute • Show us the data!

  5. Example: Engineering Client People Hardware Procedures Technology Doing the right thing Reduced Waste to Landfill Behaviour Application Doing things right

  6. 1. Keeping the rider happy

  7. What: Use of Language Green Language Jujitsu Language Cost pressures Risk Future proofing Legislation Brand protection Competitive advantage Market demands Efficiency • Green • Save the world • Climate change • CSR • Responsibility • Doing the right thing

  8. How: Storytelling • Age-old tradition • Media use human interest stories because they work • Brings it down to a level we all can understand • “People like us”

  9. Where is the message? “We’ve got these stickers on the machines telling us to switch them off. But there’s nothing in the standard operating procedures about it. It is hammered into us from day one to follow the SOPs, so, if we’re not sure, we ignore the stickers. If you want it to happen, it should be in the SOPs.”

  10. 2. Inspiring the elephant

  11. Show, don’t tell

  12. The power of questions?

  13. Ask for help

  14. Make them part of the solution

  15. Running with the herd

  16. Fun & games

  17. 3. Make the path easy to follow

  18. Remove barriers to ‘good’…

  19. …add resistance to ‘bad’

  20. Authority & Responsibility

  21. Conclusions • Stop shouting, start thinking • Work to strengths, rather than correcting weaknesses • The rider/elephant/path model: • What information will you provide – and in what format? • How will you engage emotionally with people? • How can you tweak the environmentor systems to foster good behaviour?

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