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Elements of Design

Elements of Design. Claudia Jacques de Moraes Cardoso 2D Design – Art 112. Form. The How What we study in this course Design Elements of Design Principles of Organization. Georgia O’Keefe. Kazimir Malev. Elements of Design. Point The most basic element. Line

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Elements of Design

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  1. Elements of Design Claudia Jacques de Moraes Cardoso2D Design – Art 112

  2. Form • The How • What we study in this course • Design • Elements of Design • Principles of Organization • Georgia O’Keefe • KazimirMalev

  3. Elements of Design Point The most basic element. Line A mark made by a moving point. Visual characteristics: • Measure • Weight • Type • Direction • Orientation • Degrees of Continuity • Character

  4. Elements of Design Shape An area of color or texture defined by a clear boundary.Visual characteristics: • Geometric: rectangle, circle, square, etc. • Organic: irregular shapes, shapes found in nature.

  5. Elements of Design Space • 2D = height, width & illusion of depth. • Area between and around lines, shapes, textures, colors and type. • Negative space.

  6. Elements of Design Value The relative degree of light and dark. http://www.atpm.com/9.07/images/design-definitions.gif

  7. Elements of Design Texture • The way a surface feels or look. • In 2D is the suggestion of the aspect of a 3D surface.

  8. Elements of Design Color The visual response to wavelength of light, identified as Red, Blue etc. Visual characteristics: . Hue – common name of a color.. Intensity – the strength, saturation, or purity.. Value – the relative degree of dark and light.

  9. Elements of Design Type Unique shapes that carry meaning. Visual characteristics: . Serif – short strokes that finish main strokes.. Sans-serif – typefaces without serifs. A A

  10. Review Elements of Design: • Line • Shape • Space • Value • Texture • Color • Type

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