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California Adult Schools Marketing & Branding

California Adult Schools Marketing & Branding. ACSA Conference September 24, 2009. Agenda. Welcome & history (Joan Polster) Benefits of a unified brand (Roger Brossmer) California Adult Schools digital brand kit (Roger Brossmer) Website tour (Nikki Goth Itoi)

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California Adult Schools Marketing & Branding

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  1. California Adult Schools Marketing & Branding ACSA ConferenceSeptember 24, 2009

  2. Agenda • Welcome & history (Joan Polster) • Benefits of a unified brand (Roger Brossmer) • California Adult Schools digital brand kit (Roger Brossmer) • Website tour (Nikki Goth Itoi) • Using the brand – dos and don’ts (Nikki Goth Itoi) • Rollout plan (Nikki Goth Itoi) • Measuring our success (Nikki Goth Itoi) • Q&A

  3. Our branding journey

  4. Consortium milestones

  5. Benefits of a unified branding effort • Speak with one voice across the state • Clearly communicate the value that California Adult Schools bring to their local communities • Enroll more students • Influence education decision makers at a critical time for all schools

  6. Digital brand kit

  7. Unified name, tagline, logo

  8. Three compelling messages

  9. New public website • Easy to use school locator map • Detailed profile for every school • Program descriptions • Mailing list • Featured news and student stories www.californiaadultschools.org

  10. Using the brand materials

  11. Rolling out the new brand • Organizations: • CSCAE • ACSA • CAEAA • CCAE

  12. Measuring our success • Visits per day/week/month/year • Mailing list sign-ups • Visitor inquiries • Relevant content • Links from other sites • Influence decision makers • Recruit new students

  13. Q&A • What strategies can we use to ensure that: • All adult school administrators know about this website • All adult school administrators check for accuracy of information and keep it current? • What strategies can we use at the regional level to inform other service providers and the community about this website? 

  14. Website home page

  15. School locator map

  16. Core programs

  17. List of schools

  18. School profile page

  19. School staff login

  20. User menu Brand Kit Edit your school profile

  21. Digital brand kit

  22. School profile update form

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