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Why Sustainable Jewellery Is Great Fashion Can Be Responsible Too
Responsible Fashion Movement is Here to Stay • Across demographies we see more awareness of the environment understand cause effect of ones actions than we ever were • The fashion industry is said to be responsible for 10% of the carbon footprint of the world • One would argue that the Industry needs to re look at the processes involved therein and make changes, but consumers too have a role to play by making simple changes in their lives • The top one is supporting brands which are ethically certified
Sustainable Jewellery Cares for the Planet • Jewellery occupies less than 14 % of the Fashion segment but has a significant role to play • We hear the term sustainable jewellery but what does that really mean? • You can define it as jewellery that right from its inception is designed to be timeless and versatile: quite the opposite of fast fashion • The raw material use are sourced ethically • The processes use in production are sustainable to the environment and the people who make it.
How Sustainable Jewellery is Making a Difference • Maya Jewellery an artisanal craft company has been toeing the sustainable line for 21 years, when sustainability was not even talked about • Every creation is an exercise in sustainable fashion • We are talking about jewellery that is organic, utilitarian and the kind that creates a low carbon footprint • Maya jewellery is made under stringent quality control to stretch the life of the piece – there is a life time guarantee for all of their jewellery
How Do You Help When You Buy Maya Jewellery • When you buy Maya jewellery, be rest assured that your act is supporting art and local artisans you are doing good for the environment and our future • One small change can go a long way • Update your jewellery collection with ethical jewellery and set a trend
