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Alteryx in Action

Alteryx in Action. Legacy Analytics: Multi-Step, Multiple Tool Approach. The Alteryx Solution For Analyst Enablement. Use Cases. Retail. Key Areas of Improvement. Deepen customer insight Optimize multi-channel performance Improve marketing effectiveness Enhance social media presence.

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Alteryx in Action

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Presentation Transcript

  1. Alteryx in Action

  2. Legacy Analytics: Multi-Step, Multiple Tool Approach

  3. The Alteryx Solution ForAnalyst Enablement

  4. Use Cases

  5. Retail

  6. Key Areas of Improvement • Deepen customer insight • Optimize multi-channel performance • Improve marketing effectiveness • Enhance social media presence • Accurate Demand Forecasting • Hyper-local Assortment Planning • Improving Space Allocation • Promotional Planning • Accurately Forecast Demand • Manage Inventory • Optimize Distribution Network • Improve Supplier Performance • SALES & MARKETING ANALYTICS • MERCHANDISING ANALYTICS • SUPPLY CHAIN ANALYTICS

  7. IC GROUP

  8. Spatial Analysis

  9. Consumer Service – Assisted Sales

  10. Sentiment Analysis

  11. Consumer Segmentation - RFM

  12. Market Basket Analysis

  13. Predictive Analytics: Identifying Trends using Market Basket Analysis Use Case

  14. Financial Services

  15. Key Areas of Improvement • Apply customer insight to offer relevant products and services • Assess risk, and improve customer experience across channels • Utilize location intelligence to determine market potential • Optimize branch and ATM network, and improve cash management • Maintain auditory trail to achieve compliance • Segment and service clients by profitability and life time value • Fine-tune advisor network to ensure optimal market coverage • Calculate risk and profitability potential of assets and locations • Document the decision process for auditory transparency • Calculate policy risk and predict future claims to optimize pricing • Segment policy holders by claims and profitability potential to identify cross-sell/upsell targets • Assess local markets to maximize franchise development and dealer network expansion • RETAIL BANKS & CREDIT UNIONS • CAPITAL MARKETS • INSURANCE

  16. Standard Bank

  17. Retail Credit Scoring Use Case

  18. Closing Statement It’s not about bypassing IT It’s about empowering the business to put data in the hands of those that know the data

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