How to Set Up a Good Digital Marketing Team for a Medical Website

1. How to Set Up a Good Digital Marketing Team for a Medical Website Reliable medical SEO services can optimize your website to attract more potential patients and also carefully study future needs to define what specialists and methodology you need. A reliable digital marketing team is vital to ensure seamless services. In the present competitive healthcare market, healthcare website design is important for hospitals and medical practices as it highlights their online presence. A hospital web resource is one of the most important channels of sales of medical services and products. Potential patients look for necessary information on the internet before choosing a healthcare provider. According to studies, medical websites rank second on the list of leading sources which provide healthcare information. Developing a website is not an easy task. The design of the website can either make or break a medical business. It makes a difference in how you target your audiences and turn them into potential customers or patients. A good website design with an impressive user interface will lead to a much better conversion rate, business and revenue. Web development includes many different tasks that is impossible for one person to accomplish. Therefore, having an efficient web development team of

2. professionals is essential. The following are some of the guidelines you can keep in mind when setting up a web development team. A good web development team consists of UX/UI designer, web developers, a Project Manager (PM), a QA Engineer, and a Requirement Analyst (RA) and to promote the website you will need an SEO specialist, a content writer and marketing strategist. The first and foremost step is to plan the development process. A requirement analyst (RA) will analyze the project ideas and then turn it into technical specification for designers and web developers. An RA collects as much information about future projects as possible, analyzes this information, estimates the cost of website development and establishes technical documentation. Now let’s discuss what specific team members do: Project Manager Once the technical documentation is ready, the project manager's responsibility is to deliver the product on time. The main duties of a PM are: A PM communicates with clients and gives information about progress and they contact you when the team needs additional information about the products and services. The PM estimates how much time and money is required to accomplish the task. PM assigns responsibilities to team members. During the web development process, the PM also monitors the works and whether the work is completed on time. The PM also monitors the timelines, resources and budget that are mentioned in the document. UX or UI Designer Web designers know what is important for a website. Website designs can be of two types- user experience (UX) and user interface (UI) design. To begin with, a designer thinks about the user experience that is important for building trust, defines the target audience and predicts user behaviour. The designer identifies the various difficulties users face while using the website. The designer makes a wireframe and it forms the skeleton of your website. Once the website wireframe is ready, next is UI. UI designs deal with visual appearance. This is one of the most important steps in website designing process. The designer chooses the colour, icons and fonts and gets a sample version ready known as the prototype. Depending on the particular situation, you may have an opportunity to interact with a prototype, or it can be static. You can further customize the website with the help of a graphic designer and the motion designers can design animations on your website. Web Developer Once your prototype is ready, the next crucial step is transforming the designed prototype into a line of codes. Web development has two parts: Front end or client side development: It includes buttons, headlines, login form and so on. It includes other elements like:

3. HTML for structure of a website CSS- a programming language that describes the style of your website. JavaScript CSS Processing for using pre processors like LESS and Sass that can make it easy and fast to change font or colour scheme of your website in case you want to modify the project CS framework like Twitter Bootstrap JavaScript framework likevue.js and react.js Responsive design to ensure that your users will look good no matter whether they use a smartphone, desktop or a tablet. Back-end development focuses on functionality requiring interactions with server. Back-end developers write a script which sends your information to the server and checks it. The back end development includes integrating a CMS system, implementing security standards, managing database and writing server-side scripts. There is a big list of programming languages to meet this objective. QA Engineer QA engineers find bugs in a product before a website user does. The QA engineer collects information from the requirement analyst. With the collected data they create a testing plan. Then each specialist receives each version of the product from programmers and tests it. The project must correspond to requirements, fit customer needs and contain no bugs. When QA engineers find a bug, they report it and send it back to the developers. The developers then fix the bugs and QA engineers check again on different platforms and browsers. They also check website design elements like colors, size and other features to ensure they are in keeping with the requirements. Digital Marketing Team Once a website is ready, it needs to be marketed. SEO Specialists SEO i.e. Search Engine Optimization includes duties like the following Search engine optimizers analyze the metrics and traffic of a website. They collect and analyze information about the number of users that visit your website. They optimize the website. Each search engine has some requirements. When the website meets all these requirements, the search engine puts the website at the top on its results page. SEO specialists also define your rivals and discover their weakness, strengths and promotion strategy. Additional duties of SEO specialists would depend on the purpose of your website.

4. Content Writers The content writer performs that task of writing content. They write descriptions for products or services, articles and blogs. They collaborate with SEO specialists to optimize the text for search engines. They write easy-to-read copies tailored to your business needs and optimized for search engines. They also analyse the target audience and persuade clients to avail of your services and products. Marketing Strategist A marketing strategist is responsible for curating the work of previously mentioned specialists and building a strategy that helps the business gain customers. They study the market and metrics obtained from SEO specialists. Ensure a Responsive and mobile-friendly website A website should be responsive i.e. the site should be developed so that it is completely flexible or adaptive, regardless of device. It should automatically resize to display its content without pinching or excessive scrolling on mobile devices. Today, the number of users who access the net on mobiles has increased drastically. Around 77 percent of Americans own smartphones and the searches on mobile devices have surpassed searches on desktop. Therefore it is important to have a mobile optimized website as it provides a better customer experience and also helps improve Google ranking. So to ensure that you have a good medical website, you can utilize medical SEO services that can offer an optimized website to attract more potential patients and also carefully analyze the future needs to define what specialists and methodology you require. www.medresponsive.com