Mistakes a Web Designer Must Avoid When Designing a Website

1. Mistakes a Web Designer Must Avoid When Designing a Website Website design is a major consideration in healthcare digital marketing. Here are some mistakes web designers should avoid when designing websites. A well-designed website is imperative for any healthcare business to build a strong consumer base and ensure business growth. Therefore, website design is a major consideration in healthcare digital marketing. It is also important to understand how your website content affects your search engine ranking so that the necessary steps can be taken to improve your organic search ranking. Today we have numerous websites, working to achieve a competitive edge over others in the same business niche. Moreover, studies have shown that potential clients make their purchase decisions based on visuals alone. 75% of users make judgments about a company’s credibility based on visual design alone, and 94% of users’ first impressions of healthcare websites are design-related. Around 38 percent of people will stop engaging with your website if your content and layout is unattractive. Given the value of

2. business websites, you need to make sure that there are no design flaws that could deter users from engaging with your business. Here are some major mistakes to avoid when designing your healthcare website. •PDF files: Generally, users do not want any distraction or interruption when they are on a website. They want to read what attracts their interest. A user will be fully involved if she or he likes the content. However, if there is a PDF file in the middle of the text, it could disrupt the smooth flow of reading. Therefore, avoid using PDF files in your website that usually contain very small fonts that may be difficult for the readers to read. •Not having a mobile-friendly website: Today almost everyone uses mobile phones and mobile apps to go online. Therefore, is important for web designers to develop a responsive website that is compatible with mobile phones, desktops, laptops, tablets and so on. According to Internet Trends Report, people spend about 3.3 hours a day engaged with digital media on their mobile phones. 48% of web page users say that if a site does not work on their mobile phone, it makes them feel like the company or the creator does not care about them, so web designers should ensure that the website is mobile friendly. •Long scrolling pages: Users always want answers as quickly as possible instead of scrolling down pages and wasting time. Only about 10 percent people scroll down to see the information. So, to avoid bounce rates provide the most important links and information at the top so that the visitors can easily get what they want. •Posting outdated information: Users always visit websites to keep themselves updated about the information they want. You do not want to put off your users with outdated data. Moreover, it is important to provide the latest information about any topic to maintain credibility of the website. •Animated text: Users no longer want blinking words, scrolling text, animated images etc. on their website. Blinking objects on a website are now viewed as a major distressing factor for web users. So strictly avoid mini pops, distortion of animated text and flashing pictures or object blindness. •Auto opening of new windows: Unnecessary opening of windows is a disturbance for users. So it best not to litter the user’s screen with many unwanted pop-ups of new windows, which can be a huge turn off for your users too.

3. •Slow loading web pages: Slow loading time is one of the main reasons for high bounce rates. Studies show that a user waits for a maximum of 3 seconds to open a web page and they lose interest after 3 seconds of loading time. So, web designers should ensure that the website is efficient in loading because a second more to open up the web page can lead to poor traffic. •Not changing the color of visited links: Once a user visits a link, the colour of the visited link changes so that it is easier for the user to identify the visited and non visited links. The user can also indicate whether he or she wants to revisit the webpage. •Cluttering on the page: Cluttering all the information on to one page is no longer the trend now. Today, white space is given more importance as it provides a breathing space for the eyes. Building a website is not an easy task. However, creating an innovative and responsive website is essential and it provides countless opportunities for healthcare businesses and practices. A professional healthcare digital marketing company will ensure that all important components are tested and tracked according to each business’ desired metrics. This will help to study how the changes you make to the website are affecting your SEO performance as well as user experience. 1-800-670-2809 | (631) 494-3324