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2013 Brand Review

COLOUR CHANGE. 2013 Brand Review. About Del Sol How it Works Why Del Sol Colour Change Retail Facts In The News Giving Back Sales Rep Website Creative Design Name Drop Custom Designs Store Design New Displays Nail Polish Sales Policies. Contents. About Del Sol.

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2013 Brand Review

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  1. COLOUR CHANGE 2013 Brand Review

  2. About Del Sol • How it Works • Why Del Sol Colour Change • Retail Facts • In The News • Giving Back • Sales Rep Website • Creative Design • Name Drop • Custom Designs • Store Design • New Displays • Nail Polish • Sales Policies Contents

  3. About Del Sol • In business since 1994. • 965 Employees in 24 countries. • Annual sales in excess of $40 million USD. • 95%+ colour-change market share. • Full line of colour-changing products (10,000+ SKUs). • #1 brand sold in the cruise industry. • #1 apparel brand in the Caribbean. • 100+ Del Sol stores throughout the world.

  4. HOW IT WORKS • It’s MAGIC! • Spectrachrome® Crystal - Process invented by NASA • Spectrachrome® ink costs more than platinum. • Reacts to Ultra Violet light • Crystal opens – colour can be seen • 80% of UV light can penetrate through clouds…Yes, it works in Alaska too!

  5. Why Del Sol Colour Change • Del Sol colour change has 10x the WOW factor of any colour change on the market today. • Fastest, brightest and most vibrant colour-change available • Proprietary inks and impossible to duplicate. • Unique printing process requiring up to 11 separate prints. • Over 300,000 Dye/Ink Variation Tests • Del Sol’s indoor and outdoor colours are the brightest in the world. • Competitors are limited to fewer colours and duller colour vibrancy. • Lifetime colour-Change Guarantee

  6. Retail Facts • 100+ Del Sol retail locations found in popular destinations throughout the world. • Two stores in Canada: Saint Sauveur, Quebec, Halifax, Nova Scotia • Top Del Sol stores average sales of $1,000 per sq. ft. • Nail polish sales are $4,000 per sq. ft. • 2012 wholesale expansion into 150+ doors and 200+ accounts. • Retail stores create additional brand awareness.

  7. In The News • 2007 – Jeff Pedersen, CEO • Ernst & Young Entrepreneur of the Year • 2008 - 2012 – Utah Business • Top 100 Private Companies • 2009 - 2012 – Inc. Magazine • Top 500 Fastest Growing U.S. Companies • 2010 - 2012 – Best of State • Cariloha (Apparel) • Del Sol (Textile Mfg.) • 2012 – Brent Rowser, CFO • CFO of the Year - Utah Business

  8. Giving Back • Hurricane Relief • $4.5million donated in response to hurricane relief • The David B. Pedersen Foundation • Hundreds of college scholarships awarded to deserving students each year. • Global Humanitarian Efforts • Schools in Iraq, wells in Africa, and many more…

  9. Sales Rep Website One location where you can find: forms, pricelists, and catalogs. http://salesrep.pwcompanies.com/

  10. Creative Design • Del Sol's creative staff have mastered the art of colour-change. • Endless variety of colour-change combinations • Lifetime Colour-Change Guarantee on all products. • Note: To create an “In/Out” design takes on average of 10 hours and can cost Del Sol as much as $500+.

  11. Name Drop Designs: All catalogue designs that have ‘Del Sol’ in the design can be customized with a name drop. Name drop:15 characters or less including spaces. Minimum Order: 24 (add $1.00) or 48(no extra charge) design with 6 per garment size and colour. Lead Time: 4 weeks maximum. Note: The name drop Font, Location and Colour cannot be changed.

  12. Custom Designs Designs: Customer provides art direction. Minimum Order: 288 pieces per design with 6 per size, style, and colour. Reorder: 144 pieces Labeling and Packaging: Del Sol. Lead Time: 4-8 weeks following artwork approval. Pricing: Standard Wholesale prices apply. Art and Screen Charges: Included. Colour Matching: Custom and Private Label designs cannot always match customers PMS colours for colour changing. PMS colours can be matched in non-colour changing designs.

  13. Store Design • Del Sol has an award winning store design team to assist Canadian retailers. • Wide selection of POP and signage. • Comprehensive Store Design catalogue. • 30”, 48” & 8’ Plan-O-Grams (POG's) are available to meet most retail requirements. • Custom “boutique” store design.

  14. Sales Program • Del Sol has created a variety of POG's to meet retailers needs. • Order forms are provided for each POG. 30” x 8’ $6,000 4’ x 8’ $10,000 8’ x 8’ $12,000

  15. Nail Polish Del Sol’s Colour-changing nail polish turns a dramatically different colour when you step outside into the sun. It’s like getting two colours in every bottle! • Nail Polish is our #1 category in Canada and growing quickly. • New seasonal colours coming in 2013. • Displays available.

  16. Sales Policies • Non Resident Importer (NRI) Program: NRI is a NAFTA program that allows Del Sol to sell on a “delivered” basis so retailers know their final cost. NRI “removes the border” and is a proven means to increase sales. Same as buying from a Canadian company. • Pricing: All product is shipped DDP (Delivery-UPS Ground and Duties Paid) from Del Sol in Sandy, UT and billed in Canadian dollars. • Payment Terms: To establish Net 30 days a $2,500 min. opening order is required with Del Sol credit application. All orders under $2,500 require prepayment by Credit Card. All orders subject to Del Sol acceptance. • Minimum Order: $500.00. • Lead Time: Hard Goods - 1 - 2 weeks. Name Drop – 4 weeks max. Custom – 8 weeks max.

  17. THANK YOU!

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