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MBA5251/MMT5002/TR5201 Management of Technology

MBA5251/MMT5002/TR5201 Management of Technology. Kwanghui Lim Assistant Professor NUS Business School http://kwanghui.com. Why Bother?. Have you ever wondered… How technological innovation affects competition?

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MBA5251/MMT5002/TR5201 Management of Technology

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  1. MBA5251/MMT5002/TR5201Management of Technology Kwanghui Lim Assistant Professor NUS Business School http://kwanghui.com

  2. Why Bother? • Have you ever wondered… • How technological innovation affects competition? • What it takes to commercialize your invention and make it into a successful product in the marketplace? • How to protect your ideas and intellectual property? • How to develop an innovative organization • organizational structures, motivation, recruitment, rewards • What issues you will have to deal with if you work in a high-technology company (or a startup)? Here’s a chance to go beyond the hype.

  3. About this course • What it’s about: • Purpose: to help students develop a strong conceptual foundation for understanding how to manage technological innovation. • This course is broad in focus and an excellent introduction to more specialized innovation courses. • What its NOT about: • Its not about ‘technology’ per se, but the managerial and competitive aspects of technology. • This is not an Information Technology course. • This is not a “guru” course with all the ‘right’ answers!

  4. A good foundation for other classes MMT6008/MBA5252 Technology Strategy (Kwanghui Lim) MBA5108 Technopreneurship(Wong Poh Kam) MBA5251/MMT5002/TR5201 Management of Technology MBA7701a Technopreneurship(Foo Maw Der) MBA5105 Product Development & Innovation Strategies (Clement Wang) MBA5243 Managing e-Corporations(Soh Pek Hooi)

  5. Course structure • Highly interactive classes… (40%) • Class participation • In-class group exercises • Videos, case studies • Students take turns to lead each week (10% of the 40%) • Learning in small teams… • Group project on high-tech innovation (20%) • Moments of reflection… • Two Minipapers (20%) • No final exam • Instead you write a 8-10 page final paper (20%)

  6. Expectations • Active Participation! • Preparation time is around 2 hrs/week. • Each week there are readings and cases. • Reading is not enough – you have to think and analyze them. • Do not come unprepared or you will be embarrassed and learn very little. • Details about minipapers, group projects and final exams will be given in class.

  7. Outline and Contents • Introduction (week 1) • Patterns of technological change (weeks 2-3) • Strategy in high-technology industries (weeks 4-7) • Building an innovative organization (weeks 8-11) • Managing technology across boundaries; entrepreneurship & Venture Capital (weeks 12-13) • Student presentations & wrap-up (week 14)

  8. Course Topics • Part 1: Dynamics of Technological Change • Week 1: Overview: can innovation be managed? • Week 2: How does technology evolve? • Part 2: Strategy in high-technology markets • Week 3: Managing technological transitions • Week 4: The sources of innovation • Week 5: Profiting from innovation • Week 6: Intellectual Property • Week 7: Standards and network externalities • Part 3: Building an innovative organization • Week 8: Scientists versus engineers – recruitment, motivation and culture. • Week 9: Strategies for New Product Development • Week 10: Implementing New Product Development • Week 11: Managing Creativity and Learning • Part 4: External and Internal linkages • Week 12: Alliances, networks, and relationships • Week 13: Entrepreneurship & Venture Capital • Week 14: Student group presentations.

  9. Further Information • This course: • http://kwanghui.com/mmt5002.html • Tech Strategy: • http://kwanghui.com/mmt6008.html • More about Mgt of Technology: • http://mot.kwanghui.net

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