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Target Markets Subcommittee

Target Markets Subcommittee. Working Group Meeting 13 December 2010. Our Tasks. Develop criteria for selecting target markets, countries, networks Provide suggestions for target areas for the first two years Develop meaningful measures of effectiveness and impact

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Target Markets Subcommittee

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  1. Target Markets Subcommittee Working Group Meeting 13 December 2010

  2. Our Tasks • Develop criteria for selecting target markets, countries, networks • Provide suggestions for target areas for the first two years • Develop meaningful measures of effectiveness and impact • Identify the forms of research support

  3. Criteria for Target Selection Mission: to foster engagement between the US and the rest of the world with a view to promoting share values and common interests, increasing mutual understanding and respect, and enhancing America’s image in the world. “ity” Criteria for Selecting Target Markets:

  4. Initial Suggestions for Target Selection

  5. Proposed Measures of Effectiveness

  6. Research Support 5 types of research needed: • Baseline • Formative • Process • Summative • Best Practice Recommendations: • Create a Research Council to direct research activities of the organization • Take advantage of numerous sources of existing data • Allocate a certain percentage of the budget to research to demonstrate what works and why (best practice library) • Require grant recipients to conduct their own M&E

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