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IAMCP Int’l – MSFT Engagement Summary

IAMCP Int’l – MSFT Engagement Summary . *IDC Social Media and Partner-to-Partner Network, June 2009 . IAMCP Int’l Value. IAMCP US - MSFT Engagement Recommendation.

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IAMCP Int’l – MSFT Engagement Summary

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  1. IAMCP Int’l – MSFT Engagement Summary *IDC Social Media and Partner-to-Partner Network, June 2009

  2. IAMCP Int’l Value

  3. IAMCP US - MSFT Engagement Recommendation • The IAMCP chapters would be assigned consistent roles from Microsoft. The chapters would be mutually decided upon between IAMCP leadership and Microsoft. • The IAMCP designated representative (either Chapter or Region) reaches out to that role. • Each year the coverage models will be evaluated to determine if additional chapters should be moved into Core Coverage and if any chapters should be added to the Extended Coverage model. • Success Metrics • Increase IAMCP membership by 10% during the first year of roll out. • Improve IAMCP partner CPE. • Increase productivity partners in the IAMCP Microsoft Field Support for IAMCP Local Chapters Coverage Models Extended Coverage Core Coverage

  4. Purely based on IAMCP Chapter size. Further analysis needed Global breakdown Core – 1:1 Chapter support Extended – Regionally supported(those not already in 1:1 list) LatAm (other) India, North (combine W?) South Pacific Asia Eastern Europe Middle East Canada • Sweden • Netherlands • Finland • Italy • Germany • Brazil • India West • France • Spain • UK

  5. Goals and support: Field, Corp and IAMCP HQ Years 2-3 Core Coverage model with full support - Year 1 Chapter Support – MS Field Chapter Support – MS Corp Increase core coverage model with the addition of 3-5 chapters that have been indentified as emerging chapters primarily in areas with a MSFT office and secondarily in areas without but with a concentration of partners. IAMCP HQ Support • Evangelize IAMCP and recruit broad partners to join IAMCP through existing comms and partner outreach to increase membership of core coverage chapters by 10% • Attend 3 IAMCP chapter events per year • Coordinate 2 or more MS Exec visits to local chapters per year • Designate an IAMCP Press spokesperson and have each chapter press trained through Microsoft Press and Speaker Training resources • Provide programmatic support for all chapters to include global recruitment and awareness for IAMCP chapters • Act as global liaison to support field roles to provide guidance, learnings and sharing of best practices • Develop exclusive offerings to help increase the value of joining the IAMCP and drive recruitment Years 2-3 Extended Coverage model with modified support - Year 1 • Develop and grow a minimum of 1 chapter per region, Chapter Support – MS Field Chapter Support – MS Corp IAMCP Regional Lead Support • Provide programmatic support for all regions to include national recruitment and awareness for IAMCP chapters • Lead Regional IAMCP MS v-teams • Help start new chapters and act as local resource to guide new chapters to connect with MSFT and HQ • Discover chapter needs through web surveys annually • Host annual regional virtual meeting (or in person) • Share MS priorities with chapters • Provide guidance to local Chapters to use www.iamcp.org • Facilitate P2P and regional Inter-Chapter communication • Liaise with HQ and Microsoft Corp to contribute to feedback on chapter needs around membership growth & development • Evangelize IAMCP and recruit broad partners to join IAMCP through existing comms and partner outreach to increase membership of core coverage chapters by 5% • Virtually present at 3 IAMCP chapter meetings per year • Attend in-person at least 1 IAMCP local chapter meeting per quarter • Coordinate 1 or more MS Exec visits to local chapters per year • Designate an IAMCP Press spokesperson and have each region press-trained through Microsoft Press and Speaker Training resources IAMCP HQ Support • Enlist leadership and supplement funding for chapter development in struggling or developing chapters • Develop exclusive offerings to help increase the value of joining the IAMCP and drive recruitment

  6. Next steps/Asks • Next steps: • MS Corp host to assign appropriate field roles in charge of IAMCP relationship in Chapters and with Regions • Approve Core and Extended Coverage models • Discuss how to incorporate into scorecards • Define Contacts (see next slide) • Launch no later than Q2 FY11 • Asks • Field Communication and tie to FY11 existing goals (Define how IAMCP helps deliver their existing goals) • In FY12, further define the scorecard to include IAMCP relationship specifically in the scorecard

  7. Connect ContactsIAMCP-to-Microsoft WORK IN PROGRESS

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