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Planning for College: A Consumer Approach to the Higher Education Marketplace

Planning for College: A Consumer Approach to the Higher Education Marketplace. The College-Bound Decision Tree: A Consumer Approach. by C. Anthony Broh Broh Consulting Services, LLC. Consumer Approach. What is the price? What is the risk? How does it compare to others?.

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Planning for College: A Consumer Approach to the Higher Education Marketplace

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  1. Planning for College: A Consumer Approach to the Higher Education Marketplace

  2. The College-Bound Decision Tree: A Consumer Approach by C. Anthony Broh Broh Consulting Services, LLC

  3. Consumer Approach What is the price? What is the risk? How does it compare to others?

  4. Consumer Approach What is the price?

  5. Published Price $35,640 $21,200 $22,260 $17,450

  6. Net Price $15,210 $9,860 $8,380 $7,120

  7. Consumer Approach What is the risk?

  8. Paying for College

  9. The “Price” Includes Interest Payments

  10. Policy Implications • Use “Net Price” as central concept of financial aid. • Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments. • College Financial Aid offices to take pro-active role in family financial planning.

  11. Consumer Approach How does it Compare to Others?

  12. Mental Calculation Educational Attribute of Value Net Price

  13. Selected Quantifiable Attributes • Students with SAT-Reading of 600 or higher • Students with SAT-Math of 600 or higher • Budgeted dollars on Instruction • Probability of Graduating in four years • Faculty-student ratio (Only data from public sources)

  14. SAT-Reading 600+ per Dollar of Net Price

  15. SAT-Quant. 600+ per Dollar of Net Price

  16. Instructional Expenditures per Dollar of Net Price

  17. Graduation Rate per Dollar of Net Price

  18. Faculty-student Ratioper Dollar of Net Price

  19. Policy Implications • Use “Educational Attribute” as central concept of college choice. • Provide information about educational attributes so families can make mental calculation of institutional strength and weakness. • College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.

  20. Planning for College: A Consumer Approach to the Higher Education Marketplace C. Anthony BrohBroh Consulting Services, LLCc.anthony@broh.comDana Anselco-author

  21. Thank You!

  22. C. Anthony BrohBroh Consulting Services, LLCc.anthony@broh.com

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