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Media Arts Intro Series

Media Arts Intro Series. Mr. Sultan – . Principles of Design in Media Arts 4 (out of 7) Elements of Design 4 (out of 9) Principles of Design. What you will learn. Principles of Design. Principles of Design for MEDIA ARTS . DURATION HYBRIDIZATION Interactivity Point of View.

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Media Arts Intro Series

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  1. Media Arts Intro Series Mr. Sultan –

  2. Principles of Design in Media Arts • 4 (out of 7) Elements of Design • 4 (out of 9) Principles of Design What you will learn

  3. Principles of Design Principles of Design for MEDIA ARTS • DURATION • HYBRIDIZATION • Interactivity • Point of View Elements of Design • LINE • SHAPE • FORM • COLOUR • Value • Texture • Space • PATTERN • CONSTRAST • EMPHASIS • BALANCE • Scale • Harmony • Rhythm/ Movement • Unity • Variety Up to now….

  4. ELEMENTS = TOOLS • PRINCIPLES = HOW TO USE THOSE TOOLS What are they?

  5. Is the technique used in creating art works in which genres, styles, concepts, materials, media, and forms are combined to create new “hybrid” forms. combine BLEND MIX Principles of Design for Hybridization– Media Arts

  6. Michael Jackson - Music Videos • Mix of ideas: • Dance • Horror (song featuring Vincent Price) • Love Story • Zombie Classic (“Night of the Living Dead”) Picture taken from latimesblog.com Hybridization

  7. Mix of message from song about a girl, and the video about the media (newspapers, news, tabloids) • Mix media, animal-life, circus folk, theme parks • Stop motion animation with video, and 35mm recording. Michael Jackson – “Leave Me Alone”

  8. Form • 3D – Three dimensional (pops out at you) • Geometric shapes (cone, sphere, cube)  Again, 2D turned 3D • Organic shapes Elements of Design The Tools

  9. Colour • Wavelengths of light!Refers to: • Hue (name) • Value (lightness/ darkness) • Intensity (saturation, how “thick” the colour is) • Temperature (Warm or Cool) • Tint, Tone, Shade The Tools Elements of Design

  10. Emphasis • Special attention/ importance given to ONE part/ section of art work • Emphasis can be achieved through: • PLACEMENT (where you put it) • CONTRAST (we talked about last class – this would be a 2 in 1!) • COLOUR (just spoke about) • SIZE • REPEATITION (Think pattern!) The HOW Principles of Design

  11. BALANCE • A feeling that “everything fits” • Everything is arranged symmetrically (in-line or equal) or asymmetrically (purposely unequal) to create this sense of EQUALITY in weight or importance. Principles of Design The HOW

  12. Principles of Design Principles of Design for MEDIA ARTS • DURATION • HYBRIDIZATION • Interactivity • Point of View Elements of Design • LINE • SHAPE • FORM • COLOUR • Value • Texture • Space • PATTERN • CONSTRAST • EMPHASIS • BALANCE • Scale • Harmony • Rhythm/ Movement • Unity • Variety Up to now….

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