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Can they survive?

Can they survive?. Did the LA Times really need 1200 people in the newsroom in 2001? Imagine if they took just 50 of those positions--those reporters who sat around and did 5 stories a year--and put that money towards research and development?

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Can they survive?

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  1. Can they survive?

  2. Did the LA Times really need 1200 people in the newsroom in 2001? Imagine if they took just 50 of those positions--those reporters who sat around and did 5 stories a year--and put that money towards research and development? They might have come up with Google News or Craigslist.

  3. They had such a huge head start. But each day it’s slipping away.

  4. Print media is in the dark times now. Just putting their issue on a tablet is not going to save them. Paywalls are not going to save them.

  5. People might pay a little for your content now, but there is no way in hell the next generation is going to. Pulitzers won’t pay the bills. High School Sports, Quality Local Content that affects people’s lives—that will pay.

  6. Alternative Newspapers told people the best places to go to experience music, arts and nightlife in their city—so we created an app for that.

  7. Weekly newspapers/magazines are in a better position than the local daily, as our content is lifestyle based, and the ad formula has always been many small, inexpensive ads at a high volume. Which translates very well onto the web.

  8. But newspapers STILL have more boots on the street—in both sales and content—than start-ups and national digital competitors.

  9. If newspapers can recognize the things they still can do the best—targeted local content, targeted local sales with relationships and partnerships with clients—they might be able to survive. They must be lean, nimble, and hit customers on multiple platforms.

  10. Bill Jensen Village Voice Media @BillyJensen

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