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Marketing Plan

Marketing Plan. Market Research & Test Plan. Business environment: Market. How many users? Thousands of end-users (venue and website visitors). How many buyers? About 150 venues in Finland and about 500 – 1500 in Germany. How much would they pay? About 80 euros / month.

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Marketing Plan

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  1. Marketing Plan

  2. Market Research & Test Plan

  3. Business environment: Market How many users? Thousands of end-users (venue and website visitors). How many buyers? About 150 venues in Finland and about 500 – 1500 in Germany. How much would they pay? About 80 euros / month.

  4. Business environment: Market Any trends in the buying behavior? Chain reaction & jealousy "If our competitor has it, we must have it too!" Requests from venue's customers How big a share of the market do you think you could capture? Getting 15% of the venues and labels as customers is a realistic estimate in a one-year timeframe. Evaluation is based partly on numbers and experience, mostly on assumptions.

  5. Business environment: Competition At the moment LoudScope has no direct competition. Myspace, Last.fm, Hitlantis.com offer remotely similar services but are more focused on introducing the artist and offering additional social media services on the side. Their customers are the end-users who help them to receive funding from advertisers. Their advantage is wide, active user base and comprehensive databases. Myspace has become "de facto" service for distribution of music

  6. Resultonline survey for end-users The mainresultofthe online surveyisthatmajorityof end-usersfind ourservicehelpfulandwoulduse it.

  7. Marketing Mix • Product • Service toolforthewebsites of the venues to boost their event promotion. • Price (forvenues) • Subscriptionfeeabout 150 € • Monthlyservicefee 80 € • Ideas: • Free ortrialforthefirst 2-4 weeks • Premium account + (20-40 €) • Price (for end-users) • Forfree

  8. Promotion • Ads on Spotify, MySpace • Ads on popularmusicmagazines • Facebook • Twitteracc. • Placards • Handouts on musicfestivals / musicevents • Beingon thefirstpageofthe Google results • Place • Bothatourwebpageandinstallingourapplication on thewebpagesofthevenues

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