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Top Tips

Top Tips. On what makes a good logo. Simple. Good logos feature something unexpected or unique without being overdrawn. Memorable. Your logo should catch the viewer's eye and hold the viewer's attention. An effective logo "grabs" attention. The best logos are the most memorable logos

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Top Tips

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  1. Top Tips On what makes a good logo.

  2. Simple • Good logos feature something unexpected or unique without being overdrawn.

  3. Memorable • Your logo should catch the viewer's eye and hold the viewer's attention. • An effective logo "grabs" attention. • The best logos are the most memorable logos • They are memorable to the point of being iconic

  4. Versatile • A good logo must also copy well • Will be as effective on a business card as it is on a billboard • Will the logo still be recognizable printed on the barrel of a ballpoint pen? • It needs to be gimmick free and limit to 1-3 colours

  5. Positive • The logo must create or evoke a positive image • “Branding" is a common marketing principle based on product identification

  6. Appropriate • It accurately represents the organization or business • A company or organization wants to project a serious, professional image, the logo must look professional

  7. Timeless • Make sure your logo will be "timeless" • It would be counterproductive to change it because it did not wear well over time

  8. Examples

  9. Check it out… • Visit the following website to find out more about the creation of some of the most recognizable logos in the world. • http://www.logoblog.org/famous_logo_design.php

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