Michael Delich - Benefits of Using Digital Billboards for Marketing

1. Michael Delich - Benefits of Using Digital Billboards for Marketing Michael Delich has been in the marketing and sales business for forty years and knows that proper marketing techniques can help drive customers to your business. Digital billboards have been around for over a decade, though they were only accessible to large global companies. When digital billboards first made their appearance in the marketing arena, it was only available if you had huge marketing budgets, in other words, it was out of the reach of small businesses. But gone are those days when digital billboards were used only by large global companies. Michael Delich is the President of Waitt Outdoors, LLC an outdoor advertising company in Omaha, Nebraska and knows that using digital billboards can benefit any business, large or small. Here are a few benefits of using digital billboards. Prime Locations Digital billboards are set up in prime locations where normally it would not be possible for small businesses to market their services or products. But with digital billboards, multiple companies can advertise their products without having to worry about sharing space, making it an ideal medium to use in marketing. Digital billboards don’t require lengthy lead-times. All you need to do is send your advertisement to the company and in a matter of few hours, your advertisement can go up on the screen. Flexibility and Creativity Generally, outdoor advertising works in two-week blocks, but with digital billboards, you can start and end on any day you want. If you are advertising a special sales promotion at your company for the weekend, you can stop advertising as soon as the promotion ends. This makes it ideal for short campaigns thereby enabling you to use your funds more efficiently. If you have a restaurant and are offering multiple special menus for breakfast, lunch, and dinner, you can create three different advertisements to be displayed at different times during the day. You can be very creative and include high-quality photos of the menu to attract customers. Non-Distracting Digital billboards are built using high-quality light sensors. The sensors determine how bright the surrounding is and the display is adjusted automatically. This is particularly beneficial to motorists as it does not distract them while driving. The lights used are energy efficient and therefore use less energy. They are brighter during the day and are less bright at night. Michael Delich has four decades’ experience in sales and marketing and knows how digital billboards can make a positive impact in a business’ marketing strategy. To Learn More,Visit: https://about.me/michaeldelich