TheVoicesOfAmerica.org Precinct organizing Best Practices

1. TheVoicesOfAmerica.orgPrecinct organizing Best Practices

2. agenda

3. All Content Available on Web Site • TheVoicesOfAmerica.org • Not an Organization • Precinct Organizing Best Practices Methodology

5. Dependency vs. Jobs Spending & Debt Tax & Redistribution Equality / Social Justice & Rules / Regulations Loss of Freedoms & Government/ Corporate Elite The road to serfdom

6. “However [political parties] may now and then answer popular ends, they are likely in the course of time and things, to become potent engines, by which cunning, ambitious, and unprincipled men will be enabled to subvert the power of the people and to usurp for themselves the reins of government, destroying afterwards the very engines which have lifted them to unjust dominion”. GEORGE WASHINGTON, Farewell Address September 17, 1796 George Washington 0n parties

7. Strength – informed, passionate, volunteers Weakness – grassroots, lack funding Opportunity – elections won locally with votes Threat – political parties dominate SWOT Analyses

8. 79% of voters think that it is possible the economy could collapse • Democrats -72% • Republicans – 84% • Independents - 80% • Those who think the government is too big • Democrats – 49% • Republicans - 84% • Independents - 74% • 56% of people say they think the federal government has become so large and powerful that it poses an immediate threat to the rights and freedoms of ordinary citizens. • Democrats - 37% • Republicans - 70% • Independents - 63% Messaging & GOTV = Win Elections Source: CNN – February 26, 2010 ---- Rasmussen – February 9, 2010 ---- Fox News – March 23, 2010;

9. 76% Of Electorate Are Like-Minded • 40% are Conservative • 36% are Moderate • 20% are Liberal • Conservatives Now Outnumber Liberals in All 50 States “SILENT MAJORITY” can win elections October 26, 2009 Gallup Poll

10. Leverages “Tea Party” Strength Proven Method Already Exists Civic Responsibility vs. Politics Tax & Freedoms vs. Coupons Build organization & GOTV Grow Patriot Organization Impact Elections

11. Targeted - Door-to-Door Canvassing Targeted - Volunteer Phone Banks Targeted - Meetings / Socials Targeted - Get-Out-The-Vote Precinct organizing opportunities VOTER RECORDS

12. Most effective methods based on statistical analysis • All the lobbying and candidate money can’t buy this capability! • Will have enduring effect - 33% will continue to vote in subsequent elections Winning Elections at precinct level

13. Strength – broadest appeal & sustainable Weakness – relies on voters to chose candidates Opportunity – mobilize 70-80% voters w/o PAC Threat – existing political parties dominate Non-partisan

14. 'It is to me a new and consolatory proof that wherever the people are well-informed they can be trusted with their own government; that whenever things get so far wrong as to attract their notice, they may be relied on to set them to rights." Thomas Jefferson - January 8, 1789

15. voter education ON CANDIDATES 2010 Election 2012 Election Patriot Organization Precinct Organizing CANDIDATE TOWNHALLS VOTER GUIDES

16. “Tea Party” Republicans • Especially with “Precinct Executive” Strategy • Independents • Defecting Republicans • GOOOH Conservative Candidates

17. Proven Process used by Political Parties

18. Source: Williamson County, TX - Grassroots Action Democrats (GRAD) School Training

19. Voter “contacts per vote” ratio Source: Composite values across multiple randomized control studies including Gerber & Green & Yale University. www.democracyforamerica.com

20. Why moved away from Blockwalking? • Money & Volunteer Access • Campaign consultants can’t make as much money • Nor do they have ready access to trustworthy volunteers • Campaign Consultants are Intermediaries for: • Mass Advertising • Centralized Phone Banks • Centralized Mail Campaigns • Prefer Centralized Message • Net, ADVANTAGE FOR US!

21. Strength – large, established communities Weakness – not engaged in “public square” Opportunity – join patriots to defend freedoms Threat – omnipotent government replaces church Faithful action

22. Door to door convassing

23. Precinct Organizing Grow Patriot Organization VOTER RECORDS One-On-One Voter Engagement Impact Elections

24. Voter Record Note: Data has been scrambled and altered to protect voter’s privacy.

25. Engage • I am a concerned citizen • Are you concerned about career politicians bankrupting our country & indebting our children • Educate • Importance & relevance of Constitutional principles • Limited government, free markets, individual freedoms • Request • Contact information – e-mail, cell phone, etc. • Join patriot organization • Volunteer with patriot organization voter engagement

26. Provide • Patriot Organization Flyer • Candidate Nights • Voter Guide • Assist • Voter Registration • Early Voting • Mail-in / Absentee voting • Transportation • Mobilize Get-Out-The-Vote Engagement

27. Precinct Organizing Grow Patriot Organization VOTER RECORDS One-On-One Voter Engagement Impact Elections

28. Precinct Action timeline

29. Election leverage

30. 1000 Eligible Voters 80% Register 60% Vote in Mid-Term & General Elections 30% Vote in Primaries & Off-Year Elections Need Majority to Win Precinct Voting Perspective

31. Party Affiliation Focused voter engagement Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

32. Focused voter engagement Don’t waste time with Democratic voters who always vote Party Line. Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

33. Focused voter engagement Don’t waste resources on people who always vote Republican Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

34. Focused voter engagement Don’t waste your resources on people who never vote. Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

35. Focused voter engagement Do engage Swing voters who always vote - Persuasion Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

36. Focused voter engagement Do engage Republicans who only sometimes vote - for GOTV Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

37. Focused voter engagement Do engage Swing voters who only sometimes vote – Persuasion & GOTV Party Affiliation Always Vote Democratic Always Vote Republican Swing Voters Always Vote Sometimes Vote Voter Turnout Never Vote

38. Need 324 votes to win Assume 226 Republicans & Need 98/287 Independents Focus on convincing 98 Independents Can also focus on some of the 137 unregistered voters Voter election strategy

39. Need 57 votes to win Republican Primary Need 35 votes to win Democratic Primary voter primary strategy

40. Precinct strategic focus • ~650 Precincts per Congressional District • Focus greatest effort on precincts with greatest concentration of likely voters • Especially true during Get-Out-The-Vote (GOTV) phase leading up to the election

41. Precinct conservative / liberal ratio Use Election Results, available from Secretary of State web site, to determine precinct voting patterns.

42. Summary- Prioritized Voter engagement Precinct Priority Order ~650 Precincts per Congressional District Registered Voter Priority Order ~800 - 1000 Registered Voters per Precincts Independent Voters & Always Vote Republican Voters & Sometimes Vote Independent Voters & Sometimes Vote Most Conservative 30% Split Mid 30% Most Liberal 30%

43. Organizing for america Source: Building the National Democratic Party: the State Partnership Project

44. Organizing for america Source: Building the National Democratic Party: the State Partnership Project

45. Organizing for america Source: Building the National Democratic Party: the State Partnership Project

46. Get started

47. Regional Organizations Must Collaborate • District Strategy ( Federal & State ) • Precinct Voter Strategy ( Federal & State ) • Identify Precinct Coordinators • Recruit others to help • Aim for 10-20 volunteers/ precinct • Use TheVoicesOfAmerica.org website as best practices resource Plan of action

48. Announce via each organization’s newsletters • Meet at: schools, churches, fire houses, libraries, municipal buildings • Identify Precinct Coordinators & Volunteers • Beforehand on web, when sign up • During meeting by looking at county precinct map and using stickies • Request attendees bring others to next meeting • +20% weekly in Knox County, Ohio Start with regional meetingof like-minded organizations

49. Precinct organizing roadmap Political Impact & GOTV Precinct Core Team Grow Volunteer Base Identify Family & Friends Precinct Meeting Or Social

50. Second most effective “Precinct Organizing” methodology • Convey an authentic sense of enthusiasm and commitment. • Use a brief opening script and then evolve into a relaxed conversation • Pause for questions • Invite respondents to obtain more information by visiting the organization’s website. Volunteer Phone Bank