Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020

1. Checkout Page Optimization: Different Way To ImproveCheckout Page Conversion In2020 Checkout Page optimization is one of the underrated processes in e-commerce website design but the most effective ways to drive more conversions and sales. Today more than 70% of the shoppers abandon the cart after facing various problems during the checkoutprocess.

2. So the question is why users abandon the cart during the checkout process? Most of the eCommerce websites focus on optimizing their website appearance, navigation, product appearance, site experience, and more. Yes, these are important aspects of a successfuleCommercewebsite design. Because when shopper lands on your eCommerce website, your first impression will encourage them to explore more products and services. But if you want them to make a successful purchase then you need to have an optimized checkoutpage. Checkout page optimization reduces the chances of losing customers and sales. Don’t worry you don’t have to buy any tools or software to optimize your checkout pages. We will help you to resolve the issue of abandonment cart. It can be easily resolved by making small changes to your checkout page. In this article, we will help you to determine, the difference between one-page checkout and a multi-step checkout page, and different ways to optimize the checkout page to drive more conversion andsales. If you are looking to reduce post-purchase dissonance of your eCommerce websiteusersthencheckourblogon6EfficientTipsToReduce Post-Purchase CognitiveDissonance What is a CheckoutPage? It refers to the pages on the eCommerce website that appear during the customer’s final product purchase. The eCommerce checkout pageis

3. similar to the physical checkout that most of us do in the physical store. But in eCommerce checkout page customer provides shipping address and personaldetails. • Checkout pages are categorized into two parts: one-page checkout and multi-page checkout. So let’s dive in and see what is one-page and multi-page checkout and which is better for an eCommercewebsite. • One page vs Multi-Step CheckoutPage • From the terms, you can easily identify that one step checkout includes all the necessary elements like billing, shipping address, payment info, and more on the same page. And allows users to complete the checkout process on the same page. Whereas Multi-step checkout has different checkout pages for different elements. In recent years, a one-step checkout process has started to grab many eCommerce site owner’s attention. So let’s dive in and see what’s the advantage of using One page and Multi-step checkoutprocess. • One Page CheckoutAdvantage • Compared to Multistep its faster. Using One-page checkout for an e-commerce website doesn’t reduce the checkout process elements but it’s on a single page which makes it easy for the user to fill all the details and savestime. • It allows you to persuade the user by offering fewer checkout elements on the same page. Ecommerce is all about offering a satisfactory experience to the user. One-step checkout process allows the user to know how many steps they have to fill to complete the purchase. Fewer steps encourage them to complete the purchase and visit again on yourwebsite.

4. Offers Navigation less experience. As all the checkout elements are on the same page, your visitor doesn’t have to navigate to other pages to changes or edit their information all can be done on the same page (sounds persuadingright?) • Multi-Step Checkout ProcessAdvantage: • It allows you to collect data from users. The multi-step checkout process allows you to collect user data in different steps. Even if your customer fails to make a purchase then also you will be having their data like email to contact them. For example, if your first page is about asking the user to offer their email address and on the next page you customer abandons checkout process, you will still have his/her email address to send abandoned cartemail. • In multistep checkout, you don’t have to focus on design and add too many UI elements to grab their attention. Users know that it is meant for collecting their details like shipping addresses, personal details, and more so they don’t expect too many design elements. Instead, a simple layout with minimalistic design can be moreeffective. • How To Improve Checkout PageConversion? • 1. Get your site visitors EmailAddress • Most of the eCommerce website owners think once their visitor adds the product they will surely make the purchase. If you are among them then its time for the reality check. In reality, only a few customers make a successful purchase after adding the product into the cart or into your check out page. Read moreon • https://www.sfwpexperts.com/checkout-page-optimization/

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