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Go Locus ...wherever they roam

Go Locus VC Funding Presentation August 28 th , 2004 San Jose, CA www.goLocus.net. Go Locus ...wherever they roam. Go Locus: Agenda. Executive Summary page 3 Company Introduction 4 - 7 Market Opportunity 8 - 12 Product Description 13 - 16

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Go Locus ...wherever they roam

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  1. GoLocus VC Funding Presentation August 28th, 2004San Jose, CAwww.goLocus.net GoLocus...wherever they roam

  2. GoLocus: Agenda • Executive Summary page 3 • Company Introduction 4 - 7 • Market Opportunity 8 - 12 • Product Description 13 - 16 • Partnerships 17 • Product Roadmap 18 - 19 • Technology and Service 20 - 21 • Financials 22 – 24 • Summary 25 • Appendix 26 - 29

  3. GoLocus: Executive Summary • GoLocus is looking for capital of $5M to fund the development and production of personal location devices for children between the ages of 3 – 10 years old. Our customers are cellular telecom service providers. The first product, Rome™, will be ready for release in Q1’05 with volume sales in Q2’05.

  4. GoLocus: Company Introduction • Management Team • Caspar Horne, CEO • VP Engineering, Diamondback Vision Systems • CEO, Co-Founder – Global Shipping Security, Inc. • Director Wireless Multimedia Development, Agere Systems • MS & PhD Electrical Engineering • Jordan Dancer, CMO • Development Specialist, San Jose Redevelopment Agency • Strategic Acquisition Consultant, Openwave Systems • CFO & owner, Protopipe Exhaust Systems, Inc. • BA, San Jose State University • Community Economic Development Certificate • Kim Parnell, COO • Founder, PEC (Consulting, Tech Development, Biotech) • COO, Co-Founder – nWire Technologies, Inc – Wireless sensors • CSO, Co-Founder – Global Shipping Security, Inc. • COO, Blootech, Inc. – Wireless • Director R&D, Rubicor Medical • Senior Manager, Exponent Failure Analysis Associates • MS & PhD, Mechanical Engineering, Stanford University

  5. GoLocus: Company Introduction • Management Team • Amar Singh, CTO • Founder, CEO, CTO, Apna Networks • Founder, CTO, CEO, Mars Communications • CSO, Co-Founder – Global Shipping Security, Inc. • Technology Acquisition Consultant, Openwave Systems • BS & MSEE, Cornell University • Geraldine O’Connor, CRO • Account Manager Biz Dev, Openwave Systems • Strategic Acquisition Consultant, Openwave Systems • Program Manager, Apple Computer • BS Business Management • Business Administration Certificate • CFO • Controller (Initially Part-Time from “CFO For Hire”)

  6. GoLocus: Company Introduction • Team Expertise • Core team worked together on two successful startups and can execute • Years of management and business development experience within start-ups and Fortune 500 companies • Expertise in semiconductor and systems technology taking products from concept to production in applications ranging from consumer electronics to military/aerospace • Marketing and Sales Team experienced in technology partnerships including negotiated software & hardware licensing agreements with Motorola, Verizon and Sprint

  7. GoLocus: Company Introduction • GoLocus - Locate your child • GoLocus addresses an urgent and growing problem - Lost children • We provide a solution - Small device worn by child - On-screen location information delivered to cell phone • We foresee follow-on products tailored for unique markets - Tracking Alzheimer patients - Tracking medical personnel and equipment - Other vertical markets (i.e. security)

  8. GoLocus: End-to-End Solutions f Rome Rome tu

  9. GoLocus: Market Opportunity • Industry Analysis • 800,000 new subscribers per day to the mobile world • Estimates of worldwide wireless subscribers over 1 billion, reaching 2 billion base by 2007 • Wireless phone data service growth from MMS enabled handsets; 28 million in 2003, estimated to 185 million in 2006 • More than 50% of cellular users demand location services

  10. GoLocus: Market Opportunity • Industry Revenues & Growth • Global revenues from mobile data estimated to grow from $46 billion in 2003 to $114 billion in 2008 • Projections for 2005, 20-25% of revenues from leading operators will be generated by data • LBS market estimated revenues: $4B - 2004 $11B - 2005 $40B - 2006 • Driven by youth with 77% from consumer market • Global distribution: 22% USA & 31% Europe

  11. GoLocus: Market Opportunity • Potential Market Size • US population census estimates 40 million children between 5 and 14 years old • Every year over 4 million children born • Current markets exists but in early stage - Initial interest estimated at 10%

  12. GoLocus: Market Opportunity • Addressable Market • Market survey showed considerable interest - Initial market 4 Million - Initially each year 400,000 interested customers, growing to 1,000,000 as market penetration increases • GoLocus aims to be leading provider - Capture 35% market share

  13. GoLocus: Market - Customers • Business to Business GoLocus Cellular Service Providers

  14. Rome Rome tu 321 Main St. @ 1st a GoLocus - Rome • Rome™: Initial Product • Wearable device w/locking wrist strap, cut-resistant strapping, water sensor, panic button, & 911 • Compatible with major cellular handsets • First launch in US market • Features include: - Lighter Weight - Lower Cost - Smaller Size - Longer Battery Life - Larger Service Areas

  15. GoLocus: Competitive Forces • Product Comparison Rome tu Rome Wheels of Zeus wOz iOn Kids Kid Safe Wherify G-Trac Angel Alert KidSpotter

  16. GoLocus: Product Positioning • Rome™Pricing • BOM Estimates: Low $15 to High $25 • ASP Estimates: Low $40 to High $60 • Device sold through strategic partners

  17. GoLocus: Partnerships • Technology • CDMA, GSM, GPS Chipset Providers – LSI, Conexant, Trimble, Infineon, Qualcomm, and AMD • Firmware/Software – Trimble/Infineon, Qualcomm/Snaptrack • Hardware • Compatible with Handset Providers – Nokia, Samsung, Motorola, and LG • Service • Verizon and Sprint for CDMA and GPS; T Mobile and AT&T for GSM

  18. GoLocus:Product & Marketing Roadmap Rome and Milan Models

  19. GoLocus:Three Year Product Roadmap

  20. GoLocus: Technology & Service • Patentable Architecture • Unique Packaging • Focus on three primary cellular technologies: CDMA, GSM, GPS • Future products targeting different demographics, using new-developing technologies

  21. GoLocus: Technology & Service • Rome™ Summary • Options for enabling tiered service levels • Is compatible with multi-vendor networks and infrastructure equipment • Based on open standards, providing a flexible & extensive solution • Future -Compatible with current gateway standards worldwide for global market/service • Future -Will support standards of the future, providing secure growth path with maximum reuse of network elements

  22. GoLocus: Funding Requirements • Financial requirements Q4’04 - Q2’05 • Hosting fees - $10k • License fees - $450k • Software - $1,500k • Materials – OEM enclosure/packaging/molded parts $40k • Chip sets - $1,000k • SGA, operational costs - $1,500k • Round A financing - $5,000k

  23. GoLocus: Funding Requirements & Financial Milestones • Q3’04 - Series A - $5M • Q2’05 - Rome™ sales begin • Q1’06 - Breakeven cash flow projected • Revenue Projections • FY2005: $5M • FY2006: $12M • FY2007: $25M • FY2008: $50M

  24. Financial Statement(Forecast in Thousands)

  25. GoLocus: Summary Every parent has experienced the sheer panic of glancing away and then suddenly noticing that their child has disappeared. “What happened?” “Where did they go?” The GoLocus Rome™ ends the agony and fear. It is a wearable, location technology device and service that allows a parent to find their child quickly, even while on the move. Now you are in Good Hands!

  26. GoLocus: Appendix

  27. GoLocus - Rome™:Technology & Service • Patentable Architecture • Unique MCM packaging of CDMA/GPS, GSM/GPS chipset for initial local target market • Later packaging of CDMA/GSM/GPS chips into a highly integrated chipset for future global market • Unique software/firmware programming and configuration for incorporation of chipsets into various devices/handsets resulting in following competitive benefits - Lower power offering longer battery life - Smaller size resulting in lighter weight - Lower cost due to high level of integration - Programmable functionality offering flexibility in usage - Web enabled to download readable location map

  28. GoLocus: Technology & Service • GoLocus is focusing on three primary cellular technologies: • CDMA: Code Division Multiple Access, deployed in US & Japan predominately • GSM: Global System for Mobile Communications, deployed in Europe & Asia • GPS: Global Positioning System, Satellite based positioning and location identification service • Above technologies incorporated with internet enabled cell phones and cellular phone service providers (I.e. Sprint, Verizon, Cingular, etc.)

  29. GoLocus: Technology & Service • Future Products • Products for different market segments • GPS Locator with global reach using CDMA/GSM & GPS Chipset integrated for location and tracking service in real-time for people and property • Scaleable range of services - WiFi - Cellular - GPS

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