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The Next Communication Channel: Mobile Marketing and Beyond. Title slide. The Rise of the Mobile Connected Dealership. Quick Stats. Connect with Your Potential Clients Exactly When You Want And Right When They Need It!. WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,

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  1. The Next Communication Channel: Mobile Marketing and Beyond Title slide The Rise of the Mobile Connected Dealership

  2. Quick Stats

  3. Connect with Your Potential Clients Exactly When You Want And Right When They Need It! WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS WHENEVER YOU WANT, WHEREVER THEY ARE 15% Off your next Visit! Text SERVICEME to 55469 servi

  4. 72% of Americans text message across all demographics 67% of customers would like to receive mobile alerts or reminders Twice as many people Text Message than own a Television set 82% of Americans do not leave the house without their cell phones CTIA 2009

  5. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text DEALER to 55469 for an Extra $2,000 Instant Cash on your Trade-in Text Call to Action Live Demonstration “Try it on your phone Now!” DEALER 55469 When client texts, They are entered Into the database! Deliver Coupon or Reminder Right to the phone! Offer can expire quickly to encourage quick visit To: 55469 MSG: Dealer TEXT MESSAGING 101

  6. Add to the Pool: • Every customer that comes in contact with Your Dealership • is engaged with MOBILE. • A chance to enter to WIN a Great Prize • Received a Business Card • Signed agreements to purchase a vehicle • Responded to an offer in Traditional Media • These clients are then marketed to timely over the upcoming • months, generating more transactions. • Dealership • Pool of Current and • Future Clientele

  7. Timely Promotions = Higher Redemption Rates • Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! • Putting the Offers Right in the Hand of your Current and Potential Customers! • = More Transactions per Month John’s Lincoln: This weekend ONLY, we will give you $1,500 over blue-book on your trade-in, FWD 2 friends Show msg to redeem, exp. 5.2 Reply STOP 2end Jackson Honda: Early Bird special all day long thru Friday! Show msg to redeem $10 OFF your service , code mb8483 exp. 4.9 Reply STOP 2end Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Nascar jacket; http://Paulscars.com Reply STOP 2end

  8. (Example of Return-on-Investment on a small scale) 2% or Higher Redemption Rate on Promotion or Coupon 1,000 Customers in your database Average Transaction or Sale of Vehicle Industry ranges between 2-5% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on even 10 people scheduling service or buying a vehicle? $200 Average additional transaction? $2,000

  9. Get the potential customers to Text (KEYWORD) to • SHORTCODE (72727). • Virtual Business Cards – Environmentally Friendly • Combine with Traditional engagements • Use in Social Networks • Add the Mobile “Opt-in” Option to your • current Website • Deliver Inventory Updates Direct • VIP Maintenance Offers • Engage Current Buyers • Your clients sign a agreements to buy. Add • the mobile opt-in verbiage, and upload every • client into your mobile database. The Mobile World 101 3 Ways to Get an Opt-in To: 55469 MSG: TOYOTA Mobile Number

  10. Virtual Business Cards • We use Virtual Business Cards, They are environmentally friendly. • Text Drew to 55469 • Customer that texts – is entered into database Drew Garcia: Toyota of Olathe p. 1 (816) 221-1225 e. drewg@toyota.com See our inventory, http://toyotaolathe.com Reply STOP 2end BONUS: Customer Service Representative gets an instant Text message with the Phone number of the potential client right to his/her cell-phone instantly. Lead can then be followed up with for increased conversions!

  11. Smart Updates? Smart Savings? Text SMART to 72727 Text BASEBALL to 72727 for $30 OFF Updates on Inventory? Text CAMARO to 72727 $2,000 Rebate Today Text VENZA to 72727 Inventory Updates Text TOYOTA to 72727

  12. Smart Updates? Smart Savings? Text SMART to 72727 Text BASEBALL to 72727 for $30 OFF Toyota: You are entered for a chance to win! Reply w/ your email for an additional entry. Reply STOP 2quit, help 4help

  13. When Customers sign Purchase order, they are automatically entered Capture Current Customers when they sign their service agreement; Automatically upload them into the database and issue out a reminder text-message 90 days later to increase the frequency of the transactions. Purchase agreement! By signing this agreement authorizes Big Johns Auto-mall to send You updates and offers direct to your mobile phone. Up to 3 messages Per month, standard text message rates apply, reply STOP 2 quit at any- Time. Hogan Tire: $5 OFF your next oil change with coupon code MB 2433, watch for future savings direct from us. Reply STOP 2end Mobile Phone Number required I authorize Big John’s to send me Mobile Exclusive Offers and Specials Now Market Service Offers direct to their hand-held Devices in the future.

  14. Capture Web Traffic into Database! MolleChevroley: $1,000 OFF your vehicle purchase this month only on any Certified Pre-Owned vehicles. Show msg to redeem, exp. 3.28.11 Reply STOP 2end Get an Instant $1,000 OFF Your Vehicle Mobile ONLY Coupon! Enter Mobile Number Donate NOW! Mobile Coupon will be sent Right to your phone instantly! Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when….

  15. Send Promotions to your Database to do More • Than Just Coupon! • Capture Email • Support Causes • Increase Social Network Followers • More Transactions per year Oil Seattle Toyota has a VIP Special on Facebook, Follow us NOW and see how we love you. Reply STOP 2quit Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit 15% OFF any 50,000 mile, or 75,000 service this week only, call 816-229-8800 or click http://servicemolle.wap Reply STOP 2quit To complete your entry to win a FREE Oil Changes for a year reply with your email address and watch for more great deals!

  16. Promotions Match Organization Objectives Deliver Video Right to your Interested Clients Phones! John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly to see. Reply STOP 2quit

  17. Utilize Databases Based on Who They Are! Frequency of Messages Current Client Database Potential Client Database 1 per month 2 per month Title slide Send Messages that Match Objectives: Lead Mine for New Business Grow Brand Awareness Convert Leads Send Premium Offers Capture email And more… Drive Social Network Behavior Capture Email for additional Touch Point Create FWD 2 Friend Opportunities Drive additional transactions Drive Awareness of New Products GROW TOMA And more… Leverage Mobile for Big Profits

  18. Text Appointment Notification! Brandon, Just a reminder that your 25,000 mile service is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313 Donate NOW! Enter Mobile Number Beauty Brands Secret Sale! Text BEAUTY to 72727 to find out when….

  19. Contact Michael http://smx2.com michael@smx2.com

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