Introducing the Online Book Fair scholastic.com/schoolbookfairs

1. Introducing the Online Book Fairscholastic.com/schoolbookfairs Features Set Up Promote FAQs

2. Features: • What is an Online Fair? • An Online Fair is a school Book Fair website, tied to the in-school Book Fair, designed to provide access to additional books – unavailable at the in-school event, and to reach parents and family members who cannot attend the in-school Book Fair. • The Online Fair website contains: • School’s name on every page • Dates of in-school and online Book Fair • Chairperson name • Available shopping days count down • Ability to create and send wish lists and eCards • Classroom wish lists, published by teachers • What is an Online Fair? • Products • Timing • Distribution Features Return to Main Menu Set Up Promote FAQs

3. Features: • Products • An Online Fair offers over 1,000 books including those advertised on booklists (subject to inventory availability), plus: • Great gifts • Exclusives • Multicultural • Series sets • Best sellers • Books for all ages – from PreK to Adult • What is an Online Fair? • Products • Timing • Distribution Features Return to Main Menu Set Up Promote FAQs

4. Features: Timing The Online Fair can be offered before, during, and after your in-school Book Fair. You will be able to select your date range preference during the set up process. The Online Fair cannot exceed 21 days from start to finish. Tip: Marketing materials for the Online Fair will be provided for usage during your in-school Book Fair. Heightened awareness during Book Fair week drives customer volume to your Online Fair. • What is an Online Fair? • Products • Timing • Distribution Features Return to Main Menu Set Up Promote FAQs

5. Features: • Distribution • All Online Fair orders ship in aggregate directly to school, bagged and labeled by classroom and student for easy distribution. Customers are not charged a shipping fee for online orders. • You will receive a ship confirmation email which includes a UPS tracking number. Orders ship within 3 business days after the Online Fair has concluded. • All orders are packaged in clear bags for visibility to items and order details. • Both individual and classroom bags contain packing receipts with details such as the purchaser and their comments to the recipient. • What is an Online Fair? • Products • Timing • Distribution Features Return to Main Menu Set Up Promote FAQs

6. Set Up: • Terms of Agreement • Set up begins in the Chairperson’s Toolkit by selecting the Online Fair tab. The first step in setting up your Online Fair is reviewing and agreeing to the terms. You will need to acknowledge your agreement by marking a checkbox. You will be able to view or print your terms of agreement at anytime. • If you have questions regarding your terms of agreement, please contact your Sales Consultant. An email link to your Sales Consultant is provided on every page of your Chairperson’s Toolkit, Online Fair section. • Terms of agreement • Select dates • Change dates • Cancel • Order visibility Features Return to Main Menu Set Up Promote FAQs

7. Set Up: Select Dates The next (and final) step in setting up your Online Fair is to select dates for your website to be accessible for customers to shop. By default, your Online Fair is ready to begin 3 weekdays before your in-school Fair and end 3 weekdays after your in-school Fair. However, you may change this date range per your preference utilizing the calendar tool. Note: the Online Fair duration cannot exceed 21 total days. Therefore, from beginning to end, you will not be able to keep your Online Fair open for more than 21 days. • Terms of Agreement • Select dates • Change dates • Cancel • Order visibility Features Return to Main Menu Set Up Promote FAQs

8. Set Up: Change Dates After your Online Fair set up is complete, you will be able to modify the dates you choose to activate your store website. If your Online Fair has started and you decide to end your Online Fair earlier than previously selected, orders may have been placed and will still ship to your school. In addition, it may take up to 24 hours before the store website becomes unavailable for customers to shop. Reminder: please keep in mind when changing your dates to not exceed the 21 day Online Fair duration from start to finish. • Terms of Agreement • Select dates • Change dates • Cancel • Order visibility Features Return to Main Menu Set Up Promote FAQs

9. Set Up: Cancel If your Online Fair start date has not been reached, you can elect to cancel your Online Fair. It may take up to 24 hours before a cancellation is activated. Therefore, if the store website displays for customers to shop and orders are placed, they will ship to your school. • Terms of Agreement • Select dates • Change dates • Cancel • Order visibility Features Return to Main Menu Set Up Promote FAQs

10. Set Up: • Order Visibility • After set up is complete, you will have access to view all sales activity for your Online Fair in real-time. Order details include: • Date of purchase • Purchaser name • Purchaser email • Items purchased and order amount • Recipient first name (last initial) • Recipient grade • Recipient teacher name • All order details may be printed. • Order tracking information will also display when available. • Terms of Agreement • Select dates • Change dates • Cancel • Order visibility Features Return to Main Menu Set Up Promote FAQs

11. Promote: Planning Kit The booklists in your planning kit will promote the Online Fair on the back cover, near the order form – with the exception of Pre-school Fair types. Customers are encouraged to check the website to see if your school is participating. • Planning Kit • Set Up Kit • Printables • Wish lists • eCards - Marketing will supply images of Booklists here - Features Return to Main Menu Set Up Promote FAQs

12. Promote: • Set Up Kit • Your set up kit will contain the following printed materials to be used during your in-school Book Fair: • Table sign toppers • Flyers • Computer monitor signs • Note: try to have a computer with Internet connection available at your Book Fair to demonstrate the website and encourage usage as a restock alternative. A screensaver (desktop background) is also available for download. • Planning Kit • Set Up Kit • Printables • Wish lists • eCards Features - Marketing will supply new image of flyer here - Return to Main Menu Set Up Promote FAQs

13. Promote: • Printables • A link to your Online Fair printables or reproducibles is available in your Chairperson’s Toolkit (Online Fair tab) after you have completed setting up your Online Fair. The following items are accessible for customizing and reproducing: • Letter home to families – from Chairperson or Principal (Spanish version available) • Email script or letter home from Teacher • Teacher announcement • Classroom Wish List donation cards • Bookmark (bag stuffer) • Flyer (bag stuffer) • Note: encourage teacher participationduring the teacher preview event. Remind teachers there are items available online that are not at the in-school Book Fair. Provide them with the email script to distribute via classroom email lists. • Planning Kit • Set Up Kit • Printables • Wish lists • eCards Features Return to Main Menu Set Up Promote FAQs

14. Promote: • Wish Lists • Wish lists are a great way to get the word out about your Online Fair. Encourage students and teachers to create and send wish lists by visiting the website as soon as it is accessible. You may want to begin your Online Fair a few days prior to your in-school Fair to allow time for students and teachers to preview books and send their wish lists. • After the start date of your Online Fair has arrived, follow the following steps to create a wish list: • Visit scholastic.com/schoolbookfairs • Select books and click the “Add to Wish List” button • View your Wish List (registration will be required when viewing the first time) • When you are ready, click the “send your wish list” button • Enter email addresses and send your wish list (Scholastic does not collect email addresses entered) • Note: when friends and family receive wish list emails, they will click the Online Fair link and be taken directly to the appropriate wish list. There is no need for them to find your school or enter student/teacher information. • Planning Kit • Set Up Kit • Printables • Wish lists • eCards Features Return to Main Menu Set Up Promote FAQs

15. Promote: • eCards • eCards are a great way to get the word out about your Online Fair. Encourage students and teachers to create and send eCards by visiting the website as soon as it is accessible. You may want to begin your Online Fair a few days prior to your in-school Fair to allow time for students and teachers to preview books and send eCards. • After the start date of your Online Fair has arrived, follow the following steps to send an eCard: • Visit scholastic.com/schoolbookfairs • Click “Send eCard” in top right page • Registration will be required first time • Select 1 of 3 eCard messages • Enter email addresses and send your eCard (Scholastic does not collect email addresses entered) • Note: when friends and family receive your eCard via email, they will click the Online Fair link and be taken directly to your Online Fair. • Planning Kit • Set Up Kit • Printables • Wish lists • eCards Features Return to Main Menu Set Up Promote FAQs

16. FAQ’s Financials Profit: to maximize your purchasing power, the profit earned on the Online Fair is offered in Scholastic Dollars. For example, if your in-school Fair earns $4,500 and your online Fair earns $500, your total Fair sales are $5,000. You are eligible to receive 25% cash on your in-school Fair sales and $250 in Scholastic dollars for your online Fair sales (50% of online sales). Payment method: customers may use all major credit cards when purchasing online. Purchase orders and checks are not accepted. Sales tax: is charged according to the state tax laws for your school’s location. The sales tax amount for your Online Fair will display in your Online Fair terms of agreement. Reporting sales: at this time, please do not report Online Fair sales in your Financial Form. Your Online Fair sales will post automatically once your Online Fair has concluded and your order confirmation email has been sent. The Online Fair sales will increase your overall Fair sales and will display in your Chairperson’s Toolkit, Fair History once your Fair has been finalized. You will also be able to view your Fair sales and Scholastic Dollars balance on your emailed account balance statements. • Financials • Customer Service • Feedback Features Return to Main Menu Set Up Promote FAQ’s

17. FAQ’s Customer Service A customer service team is available Monday through Friday from 8am – 6pm EST to assist you and your customers with specific questions or concerns regarding your Online Fair. Phone: 1-877-627-2515 Email: onlinefair@scholasticbookfairs.com • Financials • Customer Service • Feedback Features Return to Main Menu Set Up Promote FAQ’s

18. FAQ’s Feedback The Online Fair is a new shopping experience we are currently testing in select areas. Your feedback is not only encouraged and welcomed, but it is critical to future success and continuation. A link to a survey will be available in your Chairperson’s Toolkit, Online Fair tab once your Online Fair start date has been reached. Please take a few minutes to provide your candid feedback, including suggestions, concerns and kudos! Note: a few questions in the survey pertain to the shipping process so you may want wait to take the survey until after your orders have arrived at your school. • Financials • Customer Service • Feedback Features Return to Main Menu Set Up Promote FAQ’s