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Iti soft ennotre alized howcom plext hepro ces sof rea ding is.

Iti soft ennotre alized howcom plext hepro ces sof rea ding is. ThEcOwgAvecOla. .rat eht saw tac ehT.

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Iti soft ennotre alized howcom plext hepro ces sof rea ding is.

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  1. Iti soft ennotre alized howcom plext hepro ces sof rea ding is.

  2. ThEcOwgAvecOla

  3. .rat eht saw tac ehT

  4. Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

  5. Perception • Selective Attention focus of conscious awareness on a particular stimulus • Implications fordriving and talkingon cell phone?

  6. Selective Attention Example • In performing an experiment like this oneon when attention you it read is the critically fine important print that you the realize material you that have is a being really read awesome by teacher the who subject makes for learning the fun relevant and task exciting iscohesive.

  7. Selective Attention • Cocktail Party Effect • Ability to attend to one voice among many

  8. Inattentional Blindness • Inattentional blindness – failing to see visible objects when our attention is directed elsewhere • http://viscog.beckman.uiuc.edu/grafs/demos/15.html

  9. Change Blindness Change blindness – failing to notice a visual change when our attention is directed elsewhere Change deafness • 40 percent of people focused on repeating a list of words failed to notice a change in the person speaking

  10. Choice Blindness • Choice Blindness • 2005 Study - Select the girl you find more attractive • Given the girl they did not choose and asked to explain why they chose. • 13% noticed, the rest explained in detail. • Choice-Blindness Blindness • When asked, given a hypothetical study in which we switched them on you, would you notice? – 84% said yes.

  11. Pop-Out Phenomenon • A distinct stimulusdraws our eye • Example: Namebeing said duringcocktail party

  12. Perceptual Illusions Other Perceptual Illusions

  13. Perceptual Illusions

  14. Perceptual Illusions

  15. Perceptual Illusions

  16. Perceptual Illusions

  17. Perceptual Illusions

  18. Visual Capture • tendency for vision to dominate the other senses • Movie theater – we perceive sounds as coming from the screen in front of us, not from the projector behind us

  19. Perceptual Organization: Gestalt • Gestalt: an organized whole • Gestalt Psychology: emphasizes our tendency to integrate pieces of information into meaningful wholes

  20. Perceptual Organization • Figure and Ground--organization of the visual field into objects (figures) that stand out from their surroundings (ground)

  21. Perceptual Organization: Gestalt • Grouping • the perceptual tendency to organize stimuli into coherent groups • Grouping Principles • proximity--group nearby figures together • similarity--group figures that are similar • continuity--perceive continuous patterns • closure--fill in gaps • connectedness--spots, lines, and areas are seen as unit when connected • Simplicity – perceive objects in simplest forms

  22. closure

  23. Perceptual Organization: Grouping Principles • Gestalt grouping principles are at work here.

  24. Reification (Gestalt Property) • object is perceived as having more spatial information than is actually present in the original stimulus

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