GOAL #1 – Increase individual and institutional memberships

1. GOAL #1 – Increase individual and institutional memberships DRAFT – 10/06/10– V2 OBJECTIVES MESSAGES TACTICS MEASURES Solicitation through each member school's coordinator. MSG #1.1.1- Sending a personal solicitation regarding CASE membership benefits, inquiring about whether the membership would benefit recipient and others at their school. OBJ #1.1 - Increase professional memberships by X% among individuals across all institutions. • # of professional memberships Incentivize membership by offering a drawing for a free conference registration to those who recruit at least one new professional member from their respective schools CASE board members call membership coordinator for schools that have not renewed their membership. (send an email or postcard letting them know that we're planning to call?) -- use past board members. OBJ #1.2 - Increase institutional memberships by X% by renewing lapsed memberships (and former board members.) MSG #1.2 - Contacting institutions via email, mail, or phone with a “We want you back” message. • # of returning/lapsed memberships OBJ #1.2.1 - Increase institutional memberships by X% by contacting institutions that have never joined beginning with the ~40 conf. attendees from non-member institutions. MSG #1.2.1 – Contacting institutions via email and/or phone with a “CASE can benefit your school” message and save conference registration fees by becoming members. Current members serve as ambassadors to other schools in their geographic area. Could start with board members as ambassadors. • # of new institutional memberships MSG #1.2.2 – Contacting institutions via email and/or phone with specific messages aimed at benefits to your “2-year school “and “independent school” message. OBJ #1.2.2 - Increase institutional memberships by X% by contacting 2-year colleges and independent schools Reach out to current members from these types of schools to get them to be ambassadors to other similar schools that are not members • # of 2-year and independent school memberships Use our joint conference in Chicago to perhaps lure back institutions that go to DV because of its size. If they know they'll have this chance every few years, maybe we can get them back? OBJ #1.2.3 - Increase institutional memberships by X% by contacting institutions within District VI who belong to another district? MSG #1.2.3 – Contact institutions via email to “Come to joint DVI and DV conference to see us again?” • # of institutional memberships transferring districts

2. GOAL #2 – Enhance volunteer engagement DRAFT – 10-05-10– V1 OBJECTIVES MESSAGES TACTICS MEASURES OBJ #2.1.1 – Increase the depth of conference volunteer service of moderators. Personal email from district chair thanking them for their service and asking them to consider further volunteer involvement. MSG #2.1.1 – Personalized emails with the message, “Now that you've been a moderator, it's time to take the next step. • # of volunteer inquiries from moderators Letter from district and conference chair thanking volunteers for helping with the conference. Letter from next year's conference chair with information about volunteer opportunities for the next conference. Also include district volunteer opportunities. OBJ #2.1.2 –Increase the depth of conference volunteer service of all conference volunteers. MSG #2.1.2 – Add note in conference packets : “Conference activity is a great way to extend the benefits of your membership.” • TBD OBJ #2.1.3 –Increase the depth of conference volunteer service of CASE attendees from Denver. MSG #2.1.3 – Letter in conference packet: “We’re coming to Denver!” Letter from future conference chair with conference volunteer opportunities. • # of volunteers from Denver area MSG #2.2.1- Via Facebook and LinkedIn: “There are many volunteer opportunities!” Include all volunteer opportunities (conference and board) on social networking sites. • # of volunteer inquiries from Facebook and LinkedIn OBJ #2.2.1 – Increase the number of volunteers from CASE Members on social media sites by X%. MSG #2.2.2 – Via the District website: “There are many volunteer opportunities!” OBJ #2.2.2 – Increase the number of all volunteers by X%. Include all volunteer opportunities (conference and board) on district website. • # of volunteers inquires from website Continued…

3. GOAL #2 – Enhance volunteer engagement, cont. OBJECTIVES MESSAGES TACTICS MEASURES OBJ #2.3 - Engage new professionals by X% MSG #2.3.1 – Via New Professionals workshop: “Get Involved!” When board and/or conference chair talks to group, provide a way for new professionals to sign up for a volunteer position at that time. • TBD • TBD MSG #2.4.1 - TBD OBJ #2.4 - Involve more Board of Directors as volunteers in district committees Create volunteer opportunities at district level • TBD • TBD MSG #2.5.1 – Send letters: “We want you back!” OBJ #2.5 - Reach out to previous volunteers Message from Board Chair and conference chair • # of returning volunteers MSG #2.6.1 – TBD OBJ #2.6 - Reach out to people who are new to the district or have moved from another district TBD • TBD

4. GOAL #3 – Increase national presence DRAFT – 10-05-10– V1 MESSAGES TACTICS MEASURES OBJECTIVES Submit two article for publication in Currents magazine each year. Recruit a volunteer specifically to implement this. OBJ #3.1.1 – Increase the District VI national presence by X% among all members and CASE headquarters. MSG #3.1.1 – Currents:District VI members are leaders in the national organization and the industry. • Number of articles submitted • Number of articles published OBJ #3.1.2 – Increase the District VI national presence by X% among all members and CASE headquarters. Provide updates for “people on the move” feature each Currents issue. Recruit a volunteer specifically to implement this. Also, possibly develop “people on the move” site within DVI web site. • Number of members mentioned in Currents “people on the move” MSG #3.1.2 – Currents:District VI members are leaders in the national organization and the industry. OBJ #3.1.3 – Increase the District VI national presence by X% among conference attendees and other district leaders.. MSG #3.1.3 – Conferences, workshops, institutes: District VI members are leaders in the national organization and the industry. Identify future “stellar speakers” presenters from district VI conference to present at neighboring district conferences, CASE workshops, summer institutes and the annual conference. Feature these folks on DVI web site. • Number of DVI speakers presenting at other conferences OBJ #3.1.4 –– Increase the District VI national presence by X% among other districts’ leaders, headquarters. MSG #3.1.4 – Board of directors: District VI members are leaders in the national organization and the industry. Promote district VI leaders for placement on CASE board of trustees and commissions. • Number of DVI board and commission members OBJ #3.1.5 –– Increase the District VI national presence by X% among headquarters and member institutions. MSG #3.1.5 – Board of directors: District VI members are leaders in the national organization and the industry. Increase number of nominations for national awards to one per board member institution annually. • Number of nominations submitted • Number of DVI awardees OBJ #3.1.6 –– Increase the District VI national presence by X% among national conference attendees and national board. Letter from future conference chair with conference volunteer opportunities. MSG #3.1.6 – Board of directors: District VI members are leaders in the national organization and the industry. • TBD OBJ #3.1.7 –– Increase the District VI national presence by X%. Transition district website into CASE content management system. MSG #3.1.7 – N/A • TBD

5. GOAL #4 – Expand Outreach DRAFT – 11-03-10– V2 MESSAGES TACTICS MEASURES OBJECTIVES OBJ #4.1.1 – Create survey for Current DVI members to assess need/format and perhaps a secondary survey targeted at top leaders asking for what CASE can provide them. MSG #4.1.1 – Via email survey and postcard in conference packet: “CASE Serves you. Tell us what you need or want for professional development.” TBD • TBD OBJ #4.1.2 For Current DVI members who indicated willingness to volunteer, identify State contacts to assess/coordinateevents. MSG #4.1.2 – Individual calls to current DVI members: “Help us help you and your staff.” TBD • TBD OBJ #4.1.3 – Conduct six-month conference reunion for 2011 DVI Conference attendees by geographic location (ex. 180 miles or 3 hour drive). MSG #4.1.3 – Via email blasts, call tree using State contacts referenced above, postcards after conference: DVI conference is not a random, one-time event, but builds relationships. TBD • TBD OBJ #4.1.4 –– Recycle conference programming to 2011 DVI non-conference attendees. MSG #4.1.4 – “Just because you could not make it; it does not mean you have to miss out!” Via webinar or Regional workshop • TBD