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But do you have a strategy for the next decade?

But do you have a strategy for the next decade?. YEAR 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020…. PHILIP. KOTLER. FIRST TIME. FOR THE MIDDLE EAST CORPORATE LEADERS. THE CORPORATE MASTERS. Marketing 3.0. PROFESSOR KOTLER’S BIOGRAPHY & ACCOMPLISHMENTS.

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But do you have a strategy for the next decade?

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  1. But do you have a strategy for the next decade? YEAR 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020…

  2. PHILIP KOTLER FIRST TIME FOR THE MIDDLE EAST CORPORATE LEADERS THE CORPORATE MASTERS

  3. Marketing 3.0 PROFESSOR KOTLER’S BIOGRAPHY & ACCOMPLISHMENTS Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University . He received his Master’s degree at the University of Chicago and Ph.D. at M.I.T., both in economics. Prof. Kotler who is inventor of “4 Ps ” of Marketing ( which now he has transformed to “ 7 Ps”) as well as the inventor of “Social Marketing ” is involved in research & development of Marketing for over last 55 years . Dr. Kotler is the author of Marketing Management (Prentice Hall), now in its thirteenth edition and the most widely used marketing textbook in graduate schools of business around the globe, 20 million plus copies sold to date . He has authored over fifty other successful books and he has published over 250 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. He is among the Top 50 business gurus since 1998. IN 2008 & 2009 Professor Kotler was ranked amongst the top 10 Business Thinkers of the World by The Thinkers 50. www.thinkers50.com

  4. Marketing 3.0 ProfitAbility | ReturnAbility | SustainAbility

  5. what’s next in marketing? Marketing3.0 Mission Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values.

  6. Mind Heart & Spirit Make a Difference Be Better Deliver Satisfaction Pursue Innovation Strengthen Your Brand Build Sustainability

  7. Marketing 3.0 BENEFITS OF ATTENDANCE & WHY THIS EVENT IS FOR YOU ! • DISCOVER ProfitAbility , Return Ability and Sustain Ability , the message of Marketing 3.0 • IMPROVE branding power through human spirit thinking • COPE with major business challenges and opportunities in times of turbulence • LEAD in sustainability thinking and out perform competitors • IDENTIFY new business opportunities through Marketing 3.0 • KNOW how the human mind, heart & spirit aspect modern marketing. • SEE new sustainable marketing audits to help companies achieve beyond the bottom lines • WILL Marketing 3.0 beat the marketing myopia and bring forth positive social change • GO Green-an opportunity for both the marketer and the environmentalist • APPLY the effectiveness of product differentiation and brand building

  8. Marketing 3.0 Philip Kotler in Saudi Arabia Enrichment Leadership Sustainability Knowledge Training & Development Education

  9. Marketing 3.0 DAY PROGRAMME ( Oct.09, Jeddah & Oct . 11,Riyadh)

  10. Marketing 3.0 DAY PROGRAMME ( Oct.10, - Jeddah & Oct.12,- Riyadh)

  11. Marketing 3.0 KOTLER DAY TALKS’ BENEFITS:

  12. Marketing 3.0 KOTLER DAY TALKS’ BENEFITS:

  13. Marketing 3.0 KOTLER DAY TALKS’ BENEFITS:

  14. SPONSORSHIP PACKAGES Steal the show

  15. DIAMOND …And ACE this opportunity • 1 Spot available • You will get following Package: • 100 free tickets for event attendance • Exclusive meeting with Prof. Kotler at their corporate head quarters • 100 %Part of Media Campaign • PRICE: US $ 300, 000.00 Or You Can Take the fast lane… • 2 Spot available • You will get following Package : • 50 free tickets for event attendance • 75 % Part of Media Campaign • PRICE: US $ 150, 000.00 PLATINUM

  16. GOLD But You’ll never forget… • 8 Spot available • You will get following package; • 20 free tickets for event attendance • 40 % part of media campaign • PRICE: US $ 55, 000.00 …And You’ll never regret • 10 Spot available • You will get following package: • 10 free tickets for event attendance • 20% part of media campaign • PRICE: US $ 25, 000.00 SILVER

  17. Diamond SPONSOR …And ACE this opportunity – the one & only • PRICE: US $ 300, 000.00 • BENEFITS: (at face value) • Free tickets for event : • 100 x seats USD 200,000 • Promotion • Print media Spend • Electronic Media Spend • Event Branding • Internet and web blast • Case Study ( in Conference) • 1-2-1 meeting with PK in Corporate Head office • Catalogue Ad • Exhibition Space • PR (Event and wish List)

  18. Platinum SPONSOR Or You Can Take the fast lane… • PRICE: US $ 150, 000.00 • BENEFITS: (at face value) • Free seats for event: • 50 x seats USD 100,000 • Promotion • Print media Spend • Event Branding • Internet and web blast • Case Study ( in Conference) • Catalogue Ad • Exhibition Space • PR (Event and wish List)

  19. Gold SPONSOR …But You’ll never forget… • PRICE: US $ 55, 000.00 • BENEFITS: (at face value) • Free seats for event: • 20 x seats USD 40,000 • Promotion • Event Branding • Catalogue Ad • PR (Event and wish List)

  20. Silver SPONSOR … And You’ll never regret • PRICE: US $ 25, 000.00 • BENEFITS: (at face value) • Free seats in event: • 10x seats USD 20,000 • Promotion • Event Branding • Catalogue Ad

  21. Ticket Prices

  22. SPONSORSHIP PRIMARY VALUES Marketing 3.0

  23. Marketing 3.0 SECONDARY Sponsorship Values • Major Case Study Presentation by Professor Philip Kotler, discussion by participants & panel members as well as other activities of the workshop will be recorded for Diamond & Platinum Sponsor. • Primary recognition of your position as Sponsors in all event marketing, including brochures, event calendars, direct marketing, on the Conference Board website and on-site signage. • Partner as leadership role on the conference advisory board ,shared marketing opportunities including mail or email distribution of marketing materials with a special pricing offer to your clients • Invitation to the sponsors appreciation press conference & reception. • Partner company name listed in the conference marketing material & broachers. • Partner company logo listed on the conference web page & direct link to your home page. • One full page advertisement in the on-site conference material. • Partner acknowledgement in conference email blasts.. • Partner will have a prominent position during pre & post event , PR campaign at local & international level. Partner logo will be present on all outdoor advertising • Partner will get Prominent logo Placements on official stationary of the event . • Partner will get the chance to put up their Kiosk / stall at the venue to promote their products. • Backdrop Logo Placement in the venue. • Partner will get for their board room, a memento personally signed & presented by Professor Philip Kotler. • All registered Candidates nominated will get workshop Certification from Professor Philip

  24. Marketing 3.0 CSR VALUES -Gain significant prestige from being part of Marketing 3.0, an innovative marketing initiative with forward thinking towards sustainability -Promote to potential clients and adding additional leverage as partner to leading road ahead from products to customers to the human spirit towards fostering sustainability -Present to discuss by Kotler, your company’s business culture of environment sustainability in front of thousands of top corporate leaders + future decision makers in Greater Middle East, Africa , South Asia & China. -Expose your company’s commitment to work place Green Trade Practices for its global supply chain -Positive media & public relations about your company’s core values of responsible business ( your company’s sustainability initiative news will be written by professional journalists & distributed in our press releases to most of media outlets worldwide through print, broadcast, online & outdoor)

  25. Event Related • Wish List • Exhibition Space • Online Branding • Intro. to PK • Logo on screen • Success Story • CEO Table • MYM Catalogue • Invitations Marketing 3.0 Promotion and Media Values • Media • Print • TV • CCTV • Radio • BTL / Direct to Consumer • Direct Mail • Internet • Online Branding • Telemarketing • PR • Email Broadcast

  26. Marketing 3.0 MEDIA CAMPAIGN Philip Kotler TV Ads Outdoors Press Ads PR Events, Conferences

  27. Sponsor Everyone is a WINNER with the Saudi Spirit Exposure & Mileage Organizer

  28. To become a sponsor at the World Premier & KSA launch of Marketing 3.0 – What is Next in Marketing (by) Prof. Dr. Philip Kotler (Please contact) Mahmoud A. Jubara ; m.jubara@thinkout.biztel # + 966 505 2043 23 Bilal Sununu ; bilals@thinkout.biztel # + 966 547 0000 75 Tel # + 966 1 215 3989 Fax # + 966 1 419 8557 Dr . Fahim R. Kibria ; fahim@commecorp.comtel # + 966 534 2868 39 Organized by Strategic partner

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