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Menu of support

Menu of support. Using ‘Go ON’.

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Menu of support

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  1. Menu of support

  2. Using ‘Go ON’ The Go ON badge unifies UK wide digital skills activity and can be used to communicate the benefits of getting connected via communications or initiatives specifically aimed at inspiring or supporting people, businesses or charities without Basic Online Skills, or helpers and supporters (otherwise known as digital champions), passing their digital skills on. This is the Go ON badge: In the spirit in which it's intended: Go ON isn't an endorsement or accreditation mark – it's there to highlight the benefits of getting connected. Programmes/ projects are encouraged to use targeted benefits messages that work for their audiences. Therefore, while they are free to adopt the Go ON badge, it is not necessary to do so in order to run North East Pathfinder activity. See ‘Go ON North East badge’ for more information about co-badging with Go ON for your local initiative. Please use the Magenta version, or create one in your own brand's colours. Go ON shouldn't be used on products such as computer hardware, or registered as part of a domain name, e.g. go-on.com or go-on.org. For more about using ‘Go ON’, please refer to the ‘Go ON’ guidelines.

  3. ‘Go ON North East’ badge ‘Go ON North East’ is the overarching badge used by the North East Pathfinder. Programmes/ projects are encouraged to use targeted benefits messages that work for their audiences. Therefore, while they are free to adopt the ‘Go ON North East’ badge, it is not necessary to do so in order to run Pathfinder activity. Projects/ programmes may choose to co-badge with ‘Go ON’ for their local initiative. See Go ON it’s Liverpool badge below and the ‘Using Go ON’ slide for more about using ‘Go ON’. Other projects, such as Go ON Boro, have taken ‘Go ON’ messaging, but chosen not to adopt the ‘Go ON’ badge: Partners may also choose to continue using their own brand alongside ‘Go ON North East’, to identify/ align digital skills activity with the Pathfinder. iNorthumberland for example, has chosen this option.

  4. ‘Go ON’ straplines Programmes/ projects are encouraged to use targeted benefits messages that work for their audiences. The Go ON strapline with a statement promoting the benefits of getting connected can be used when targeting people, SMEs or charities with low or no digital skills. You may choose to use a pre-existing strapline targeting people, SMEs or charities or create your own using the appropriate benefit for your audiences. Strapline targeting individuals Strapline targeting SMEs Strapline targeting charities Throughout this document, we will indicate which strapline you might choose to adopt if appropriate.

  5. Go ON characters The Go ON characters are formed out of the ‘ON’ letter forms of the ‘Go ON’ badge. They can be used to help you communicate different ways of getting more out of life by being online. To make your communication more specific, you can personalise the basic Go ON character by adding gender, age and expression attributes as shown here. You may choose to use pre-existing characters, or develop your own if more appropriate for your target audiences. Please refer to the ‘Go ON’ guidelines for more info about creating ‘Go ON’ characters. When encouraging colleagues, customers or people in your community to share their digital skills with others i.e. to become ‘digital champions’, the digital champion character may also be used:

  6. Shared language ‘Get connected’ Go ON UK and its Founder Partners are keen to create a national movement to improve digital inclusion and digital skills that all partners can coalesce around and contribute to in their own way. The word ‘Connected’ has been identified as less off-putting than ‘Online’ or ‘Digital’ and ‘Get Connected’ language can be collectively used to reinforce positive portrayal of the benefits of being online. It’s flexible enough for diverse partners to use but something that will also give a sense of unity and coordination. We hope that other partners will join in using this common language and leveraging as much impact as possible from each partner delivering their own activities under the ‘Connected’ umbrella.

  7. Shared language (ctd) Digital champion The phrase ‘digital champion’ describes anyone who supports family, friends, colleagues, customers or people in their community to enjoy all the benefits that digital skills can bring. They can be found: • In big commercial corporations • Working for small local charities • Running businesses • Involved in their local community via their church, school, village hall or doctor’s surgery. They could be a mother, father, daughter, son or grandparent Is the term ‘digital champion’ right for your audiences? There’s already a network of more than 15,000 digital champions across the UK. However, you do not have to use the term ‘digital champion’ to describe yours it if it doesn’t work for your audiences. Examples of terms used by other organisations include ‘Digital friends’, ‘Internet champions’ and ‘Computer buddies’.

  8. Messaging Projects/ programmes are encouraged to identify key drivers for their audiences and develop targeted benefits messaging. For example, during the Go ON it’s Liverpool campaign, the police XXXX While this document includes a core set of campaign messages, its primary aim is to inspire thinking about how best to motivate and support your audiences, whether they are digital champions in your organisation or community, or people, organisations and charities without Basic Online Skills. Calls to action If most appropriate, each partner is encouraged to point digital champions, or individuals, SMEs or charities without Basic Online Skills to their own help channel. Alternatively, you may choose adopt one or more of the calls to action in the following sections.

  9. Default calls to action – intermediaries General Inspire everyone to get connected. Find out how at www.digitalskills.com Individual default Inspire someone to get connected. Find out how at www.digitalskills.com someone you know Inspire someone you know to get connected. Find out how at www.digitalskills.com

  10. Default calls to action – intermediaries (ctd) at work Inspire <insert (a) colleague(s) or customer(s)> to get connected. Find out how at www.digitalskills.com in your community Inspire your community to get connected. Find out how at www.digitalskills.com Helping SMEs Help a business get connected. Find out how at www.digitalskills.com Helping charities Help a charity get connected. Find out how at www.digitalskills.com

  11. Default calls to action – people, SMEs or charities without Basic Online Skills General Ready to get connected? Ask someone you know to help, call freephone 0800 77 1234 or visit your local Post Office to find to a local, internet taster session. Individuals Ready to get connected? Ask someone you know to help, call freephone 0800 77 1234 or visit your local Post Office to find to a local, internet taster session. SMEs Ready to get your business connected? Ask someone you know to help, call freephone 0800 77 1234 or visit your local Post Office to find to a local, internet taster session. Charities Ready to get your charity connected? Ask someone you know to help, call freephone 0800 77 1234 or visit your local Post Office to find to a local, internet taster session.

  12. Communication • Sharing stories – the most colourful could make it into the Newcastle Chronicle, Teesside Gazette, or be showcased by the BBC, ITV, via social media, blogs and more • Sharing key messages • Press release template for events/ activity • Go ON North East Ningand online partner meet-ups– http://goonnortheast.ning.com/ • Social media networking – #NEdigitalskills • Blogging – partner and local people/ networks • Sharing stories – the most colourful could make it into the Newcastle Chronicle, Teesside Gazette, or be showcased by the BBC, ITV, via social media, blogs and more • Sharing key messages • Press release template for events/ activity • Ninghttp://goonnortheast.ning.com/ • Social media networking #NEdigitalskills • Online partner meet-ups • Blogging – partner and local people/ networks

  13. Campaign and marketing For intermediaries opportunities • National, regional and local media • 26 weeks of prizes • Adding to this menu of support offline materials • Incentives – leaflets, posters, t-shirts, balloons, pens, certificates online materials • Go ON badge and assets (if appropriate for your audience) download from XXX • Go ON North East Ning (http://goonnortheast.ning.com) and later www.digitalskills.com – cross-partner promotion and shared assets/ collateral • Free, downloadable Get Online at Home leaflets at http://www.getonlineathome.org/ Targeting individuals, SMEs and charities without Basic Online Skills • Four week Trinity Mirror campaign • 26 weeks of prizes

  14. Data & evaluation Individuals • BBC, Basic Online Skills research • Office for National Statistics, internet access quarterly reports SMEs & charities • Lloyds Banking Group SME and charity index • Lloyds Banking Group report – 'Britain's Digital Opportunity‘, A study of digital maturity within Britain's businesses and charities– http://businesshelp.lloydstsbbusiness.com/assets/pdf/Britains-Digital-Opportunity.pdf Sharing • Go ON North East Ning (http://goonnortheast.ning.com) • Coming soon… www.digitalskills.com

  15. North East Pathfinder audiencesUsing ‘Go ON’, key messages & menus of support

  16. Intermediaries helping someone they know

  17. Badge When encouraging someone to help a person they know get more out of life online, the digital champion character can be used alongside Go ON:

  18. Messaging If appropriate for your audience, please use one or more of the statements below plus the CTA referring them to your chosen help channel. Alternatively, please refer people to www.digitalskills.com Inspiring the champ • Most of us know someone who isn't online, or who uses the internet but isn't getting the most out of it. Think of all the things your mate/colleague/auntie is missing out on! • Some people simply don't understand the difference the internet can make to their lives. Others aren't confident enough about the gadgets to give it a go. This is where you come in • It’s easy to assume that everyone in the UK is online. But while it’s now even simpler to chat or save time and money, lots of people need a helping hand to enjoy the benefits life online • More than 7 million people in the UK have never been online (ONS) and 16 million lack the digital skills and confidence to take full advantage of the digital world (BBC/ IPSOS MORI). CTA examples • Inspire someone to get connected. Find out how at www.digitalskills.com • Help someone get connected. Find out how at www.digitalskills.com • Inspire someone you know to get connected. Find out how at www.digitalskills.com • Help someone you know get connected; it could change their life. Find out how at www.digitalskills.com

  19. Kit At home: • Low cost, refurbished computers and laptops (further discount for people on certain benefits) from Get online at Home – www.getonlineathome.org • Low cost, refurbished computers and laptops for people on certain benefits from FriendsIT–www.friendsit.co.uk Payment plan option, but hardware not received until the full amounthas been paid off • Potential tablet loan? • Advice from Digital Unite about which computer or laptop to buy – http://digitalunite.com/guides/choosing-computer Access: • Show them a site or service that peaks their interest using your smartphone or tablet • Find what their local library can offer at www.gov.uk/local-library-services • Access points offering free or low cost computer and internet access – www.ukonlinecentres.com/centresearch • Visit any Post Office and with a postcode, they’ll print out someone’s five nearest points for access and training

  20. Connectivity • 100 hotspots? • Access points offering free or low cost computer and internet access – www.ukonlinecentres.com/centresearch • Visit any Post Office branch can print out places to get access and training points • Your smartphone/ tablet

  21. Online learning tools To help intermediaries • A range of online courses for people who want to help others use the internet at http://digitalunite.com/online-courses. Includes the nationally recognised Digital Champion ITQ qualification and a range of quick start courses • Free, 40 minute Learning Pool and Tinder Foundation e-learning course for digital champions at http://ukonlinecentres.learningpool.com/ • Go ON North East partners sharing practical tools, resources, advice and ideas at Go ON North East Ninghttp://goonnortheast.ning.com/ and later www.digitalskills.com • Suggestions from Age UK about what a digital champion can do http://www.ageuk.org.uk/work-and-learning/technology-and-internet/volunteer/become-a-digital-champion/what-you-can-do-as-a-digital-champion/ • Free, 90 min online accessibility training for digital champions (BCS/ Go ON Gold) email info@go-on-gold.co.uk with name, email address and telephone number Help for the person I’m helping • Coming soon… www.digitalskills.com • BBC Webwise(www.bbc.co.uk/webwise) is stuffed with online guides and videos to help develop basic online skills • A range of easy courses and useful resources at www.learnmyway.com • Hundreds of easy-to-follow guides from Digital Unite on using digital technology at www.digitalunite.com • Free, downloadable EE Digital Living guides that share the benefits of being online (http://explore.ee.co.uk/digital-living/helping-others-connect)

  22. Offline training • Tell someone to call 0800 77 1234 to find local access and training or text ‘online’ and their postcode to 80809 . Texts cost 25p + your standard network charge • Post Office branches can print out where to get internet access and training • Call Age UK's freephone number 0800 169 6565 or visit www.ageuk.org.uk to find a local Age UK/Age Concern offering a computer training course for someone

  23. Funding

  24. Intermediarieshelping in your community

  25. Badge When encouraging someone to help their community get connected, the digital champion character can be used alongside Go ON: If encouraging people to start their own local project, please refer to the ‘Go ON North East badge’ slide.

  26. Messaging If appropriate for your audience, please use one or more of the statements below plus the CTA referring them to your chosen help channel. Alternatively, please refer people to www.digitalskills.com Inspiration: • It’s easy to assume that everyone in the UK is online. But while it’s now even simpler to chat or save time and money, lots of people need a helping hand to get more out of life online • More than 7 million people in the UK currently aren't online and 16 million are lacking the skills and confidence to take full advantage of the digital world • Some people simply don't understand the difference the internet can make to their lives. Others aren't confident enough about the gadgets to give it a go. This is where you come in • It's hard to imagine life without the web. We do more shopping online than any other European country; and over a quarter of internet users watch TV online every week - the greatest proportion internationally. Yet 16 million people lack the basic skills to get more out of life online CTA examples • Inspire your community to get connected. Find out how at www.digitalskills.com • Can you help your community get connected? Find out how at www.digitalskills.com • Support the people in your community to get connected. Find out how at www.digitalskills.com • Help your community get connected. Find out how at www.digitalskills.com

  27. Kit Contact: • Go ON North East partners - http://goonnortheast.ning.com/and later www.digitalskills.com • Local schools or colleges • Community centres • Youth groups • Big local businesses – IT suites • Local council • Personal smartphones/ tablets

  28. Connectivity • 100 WI-FI hotspots? • Local library – see what it can offer at www.gov.uk/local-library-services • Local schools or colleges • Community centres • Ask local businesses to donate MI-FI’s or dongles • EE mi-fi’s? • Get people to show someone a site or service that peaks their interest via their smartphone/ tablet

  29. Volunteers Find online… • Coming soon… meet other digital champions at www.digitalskills.com • Meet other people and organisations in your area on the Go ON North East Ning – http://goonnortheast.ning.com/ Contact • Local schools or colleges • Youth groups • Big local businesses – volunteering programmes/ willing volunteers • Local council – tutors • Volunteering networks • Unionlearn?

  30. Finding people to help • Go ON North East Ning (goonnortheast.ning.com) and later www.digitalskills.com • Enter your postcode at www.ukonlinecentres.com/centresearch to find local UK online centres. Call or visit to see if they have volunteering opportunities • Visit http://www.go-on.co.uk/get-involved/how-you-can-help/individual to find a volunteering opportunity near you with Do-it • Run your own business as a Digital Unite tutor http://digitalunite.com/become-a-tutor • Start your own local project Contact local: • Care homes • Social housing associations • Community centres/ groups • Jobcentre Plus • Charities

  31. Events • Series of Digital Unite event planning guides: http://digitalunite.com/spring-online/event-holder-resources/planning

  32. Offline training • Tell someone to call 0800 77 1234 to find local access and training or text ‘online’ and their postcode to 80809 . Texts cost 25p + your standard network charge • Post Office branches can print out where to get internet access and training • Call Age UK's freephone number 0800 169 6565 or visit www.ageuk.org.uk to find a local Age UK/Age Concern offering a computer training course for someone

  33. Online learning tools • Coming soon… www.digitalskills.com • Find digital tools to help a community or third sector organisation do more of what they do best and share your ideas and experience with others at www.communityhowto.com • North East Pathfinder partners – shared tools, resources, info, advice and ideas at http://goonnortheast.ning.com/

  34. Funding • Big Lottery Fund Awards for All – http://www.biglotteryfund.org.uk/global-content/programmes/england/awards-for-all-england

  35. Intermediariesat work

  36. Badge When encouraging employees to become digital champions, the digital champion character can be used alongside Go ON: The Go ON badge with the statement 'Get more out of life online' can be used when targeting colleagues or customers without Basic Online Skills: The Go ON badge with the statement 'Get more for your business online' can be used when targeting customers that are SMES:

  37. Messaging If appropriate for your audience, please use one or more of the statements below plus the CTA referring them to your chosen help channel. Alternatively, please refer people to www.digitalskills.com Inspiration • Can’t imagine life without the internet? Why not become a digital champion and share the benefits of life online with colleagues or customers who might need a bit of support and encouragement? • Informal, peer – to – peer support from ‘digital champions’ is a great way of encouraging and supporting employees with low or no digital skills • Helping someone benefit from the web is great for personal development CTA examples • Help a business get connected. Find out how at www.digitalskills.com • Can you help colleagues or customers get connected? Find out how at www.digitalskills.com • Could you share the benefits of getting connected with colleagues or customers who might need a bit of support and encouragement? Find out how at www.digitalskills.com • Find out how to support colleagues to benefit from getting connected at www.digitalskills.com

  38. Kit Need kit • Lend or invite people to use your organisation’s kit? • Employee kit (computers/ tablets/ smartphones)? - invite people/ community groups to use on non-work days or get staff to use for training on volunteering days Donate kit • Donate your end of life, surplus or redundant IT equipment to http://www.partnersit.co.uk • Restore and offer to local community groups/ charities?

  39. Connectivity • Offer your organisation’s connection to Go ON North East partners at http://goonnortheast.ning.com/ and later www.digitalskills.com • Share your MI-FI/ dongles/ 3G connections? • Staff mobiles – show people via smartphone

  40. Offline training For digital champion colleagues • Tinder Foundation opportunity in September For colleagues or customers without Basic Online Skills • Staff volunteering days? • Partnerships with other local businesses/ community groups • Call freephone 0800 77 1234 or visit your local Post Office to find to a local, internet taster session.

  41. Online learning tools For people sharing their digital skills in my organisation • Digital Unite Digital Champion ITQ - http://digitalunite.com/digital-champion-itq-1 • Digital Unite Quick Start Collection – short, self-study e-learning courses to support people with helping others to get online http://digitalunite.com/online-courses/quick-start-collection • ‘Be a Digital Champion’ free, e-learning course from UK online centres and Learning Pool http://ukonlinecentres.learningpool.com/enrol/index.php?id=119 • Questionnaire to help you find out who has Basic Online Skills in your organisation http://www.go-on.co.uk/files/9713/5229/4237/Basic_Online_Skills_Questionnaire.pdf • Digital champion role description – http://www.go-on.co.uk/files/5913/5226/3461/Go_ON_UK_Digital_champion_role_FOR_SITE.pdf To share with colleagues or customers without Basic Online Skills • BBC Webwise(www.bbc.co.uk/webwise) is stuffed with online guides and videos to help develop basic online skills • Free downloadable guides to help share the benefits of being online (EE) http://explore.ee.co.uk/digital-living/helping-others-connect • Printable certificate for learners • Free printable guide to inspire beginners to benefit from the web http://www.go-on.co.uk/files/4413/6138/1110/Go_ON_Booklet_A5.pdf

  42. Funding

  43. Intermediarieshelping SMEs

  44. Badge When encouraging someone to help a small or medium sized business (SME) get connected, the digital champion character can be used alongside Go ON:

  45. Messaging If appropriate for your audience, please use one or more of the statements below plus the CTA referring them to your chosen help channel. Alternatively, please refer people to www.digitalskills.com Inspiration • Small to medium-sized organisations that use the internet frequently are much more likely to see an increase in turnover than those that used it less often • Research shows that when companies embrace online skills, they increase turnover and become more efficient • 67% of UK adults now go online to research and purchase goods and services • With more online shoppers than any other major country, internet use among UK consumers will only continue to rise • By using the Internet to accept payments online, small businesses can reach new customers, reduce costs and sell more efficiently • When thinking about how British businesses use the web, it’s easy to forget it’s not just the online shopping arms of our big supermarkets, high street retailers letting you shop online and collect locally, or mobile tools offered by our big banks • Not all retailers are online – but those that can adapt will flourish. Whether it’s the antiquarian bookseller who starts selling online and now ships right across the globe, or the Scottish woollen mill who now exports more than they sell domestically thanks to their digital presence, companies should see digital as a complement, not a threat. By putting digital at the heart of their business, they can increase footfall, improve customer experience, cut costs - and keep the high street alive • Lots of people have never dreamt of being their own boss, but online platforms like eBay and Facebook Money can make it really easy to start a business. With millions looking at ways to get back into work, the web can help people find and connect with customers, manage their own hours, and start making money

  46. Messaging (ctd) CTA examples • Help a business get connected. Find out how at www.digitalskills.com • Help someone get connected and grow their business. Find out how at www.digitalskills.com • Want to help a business accept payments online, reach new customers, reduce costs and sell more efficiently? Find out how to help a business get connected at www.digitalskills.com • Can you give people confidence to improve their lives and their businesses using digital skills? Find out how at www.digitalskills.com • Could you help a business accept payments online, reach new customers, reduce costs and sell more efficiently? Find out how to help a business get connected at www.digitalskills.com

  47. Kit • Tablet loan? • Partnership opportunities – Go ON North East Ning – http://goonnortheast.ning.com/

  48. Connectivity • 100 hotspots? • Places offering free or low cost computer and internet access – www.ukonlinecentres.com/centresearch

  49. Offline training • Google Juice bars?

  50. Online learning tools To help share skills with SMEs without Basic Online Skills For SMEs • Coming soon… www.digitalskills.com, www.bbc.co.uk/webwise • LBG XXX, • Digital Unite www.digitalunite.com • Meet other Go ON North East partners and share tools, info and advice at http://goonnortheast.ning.com/ • Free, 90 min online accessibility training for digital champions (BCS/ Go ON Gold) email info@go-on-gold.co.uk with name, email address and telephone number

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