Rotary.org Redesign

1. Rotary.org Redesign June 2013

2. FOUNDATIONS Why redesign? • Improve site organization and navigation • Fix search • Make it easier to conduct Rotary business (i.e., Member Access) • Do a better job communicating Rotary’s value and relevancy to all audiences • Improve site performance

3. FOUNDATIONS Our approach

4. FOUNDATIONS Could we do better than just a new look? • What is the role of the website? • How can we leverage digital to help advance the work of Rotary? • What’s missing from our current approach?

5. DIGITAL STRATEGY We need a digital strategy • Summarized as: to build and deepen relationships • Digital should be a platform to connect our audiences and magnify the power of Rotary’s network This is not a simple web redesign – we listened to the needs out there. This is a integrated, personalized, collaborative platform that will allow Rotary to do more.

6. DIGITAL STRATEGY What did our users tell us? • Rotarians want the site to be easy to use, well organized, fast, simple, comprehensive, intuitive, with everything they need at their fingertips and the right level of detail • The general public wants to understand what Rotary is at a very high level and why they should care

7. DIGITAL STRATEGY We need two sites to get the job done • Rotary.org, a public-facing site that explores Rotary’s purpose and helps newcomers engage with us • My Rotary, a profile-driven member site that presents a customized, user-friendly experience, enables Rotarians to connect, carry out service projects, and more

8. Balance Let’s remember balance • Public versus private • Local versus global • Membership versus service Having two sites helps achieve a better and more sustainable balance

9. DIGITAL STRATEGY The Launch • Site will go live Aug. 15-19 • It will reflect elements of the branding effort • We will continue to build and release new functionality onto the site after August

10. WEB REDESIGN DEMO Rotary.org

11. WEB REDESIGN DEMO: ROTARY.ORG Public site homepage • Visual experience designed to tell the Rotary story at a high level and engage the user • Users can scroll through or go deep: • Going deeper takes you to more information and relevant calls to action

12. WEB REDESIGN DEMO: ROTARY.ORG

13. WEB REDESIGN DEMO My Rotary (member site)

14. WEB REDESIGN DEMO: MY ROTARY My Rotary • Signing in delivers the best experience • More relevant content and choices for your role and activities • Profile-driven experience that enables you to connect and exchange ideas with other Rotarians – securely.

15. WEB REDESIGN DEMO: ROTARY.ORG

16. WEB REDESIGN DEMO: MY ROTARY A new navigation system • Menus and footer display multiple levels – choose the one that’s right for you • Task-finder connects you to common choices • Breadcrumbs orient you on the pages

17. WEB REDESIGN DEMO: ROTARY.ORG

18. WEB REDESIGN DEMO: MY ROTARY Improved search • Faster, more relevant results • Target your search by selecting filters • Now searches secure content and more parts of the Rotary website • Search results easier to scan and identify

19. WEB REDESIGN DEMO: ROTARY.ORG

20. WEB REDESIGN DEMO: MY ROTARY Document Center • Easy way into Rotary documents • Highlights important documents by topic • User can create “My Documents” list of most frequently accessed (coming soon)

21. WEB REDESIGN DEMO: ROTARY.ORG

22. WEB REDESIGN DEMO: MY ROTARY Manage • New home for most Member Access items • Brings together MAP functions and Rotary.org content in one spot to make it easier to do club and district tasks • Better organization, titles, new descriptions to help users navigate • Presents links relevant to your role, and handles multiple roles • Member Access pages have not changed

23. WEB REDESIGN DEMO: ROTARY.ORG

24. WEB REDESIGN DEMO: MY ROTARY • As part of launch – login / registration process will change • If you’ve signed in during the last year: • Simple process to reestablish account • If you have NOT signed in during the last year: • New registrant flow • Simplified from current flow • Why the change? • Moving account management to the cloud (3rd party provider) to provide greater security and uptime to our login processes

25. WEB REDESIGN DEMO: MY ROTARY Profile • Profile is optional but will greatly improve the experience • You control what information you share • Rotary-specific information such as your club, awards, “Rotary resume” • Helps you connect to others who share your interests and activities

26. WEB REDESIGN DEMO: ROTARY.ORG

27. WEB REDESIGN DEMO: MY ROTARY Community • For launch: groups, people and messaging that allow you to connect today • For the future: • Global events calendar • People search • Enhanced community marketplace for Rotarian-created tools

28. WEB REDESIGN DEMO: ROTARY.ORG

29. WEB REDESIGN DEMO: MY ROTARY Club Finder • Improved search for clubs by location, keyword, meeting time and date • Club Profile gives each club a presence on Rotary.org • Different views for signed-in club members • For the future: • Ability to accept or decline inquiries • Admin view for updating club profile • Adding Showcase projects, club members

30. WEB REDESIGN DEMO: ROTARY.ORG

31. WEB REDESIGN DEMO: MY ROTARY The mobile experience • Designed responsively for tablets and phones • Site adjusts to mobile screen size and navigation • Big improvement over today’s site

32. WEB REDESIGN DEMO: ROTARY.ORG

33. WEB REDESIGN DEMO What’s next

34. WEB REDESIGN Phase 2 • We keep building – and release new features as we go • Enhanced and new functionality on a regular rollout schedule: • Expanding community – global events calendar, expanded Rotarian tools • Regionalizing the site to appear more relevant to local users • Materials to help clubs and districts express the brand • Leveraging the platform to create connections with club and district websites

35. WEB REDESIGN Looking ahead • New platform for connecting the Rotary world • Open source system that enables Rotarians to contribute to platform, partner with us • Putting tools in the hands of members that help them connect and share projects, tools, resources, success stories, ideas

36. WEB REDESIGN Looking ahead • Flexible system that can grow and adapt for future needs: • Club & district templates • Continued data integration • Content sharing • More dynamic local presence • Flexibility in regions and languages • Mobile tools

37. ROTARY DIGITAL What can you do?

38. ROTARY.ORG REDESIGN • Share your feedback • Create a profile and join the early adopters discussion group • Work with us as we go forward to share feedback and opinions on new features • Tell us what you’d like to see • Incorporate what makes sense into your web and social sites

39. ROTARY.ORG REDESIGN • Share with others www.rotary.org • Share with new and prospective members, community partners, family and friends who want to know more about Rotary www.rotary.org/myrotary • Share with fellow Rotarians • Sign in to join the community, form a Rotary network, conduct Rotary business, set club goals , apply for grants, download logos, news and images for websites and social channels

40. ROTARY.ORG REDESIGN 3. Plan a “social project” • Identify a project that’s right for social • Find project partners and subject matter experts in the Rotary community • Attract volunteers and support using the idea platform • Promote your completed project on Rotary.org, Facebook

41. WEB REDESIGN Questions