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Big Girl, Small Market!

Big Girl, Small Market!. Alexis Allen LaTosha Bell Danielle Perri Jasmine Galloway Raven Duncan. What Started it All. http://www.bloomberg.com/news/videos/b/0132a382-cee3-41db-88af-fa2ed73f1762 Lululemon , Abercrombie, and American Apparel only sell clothes up to a size 12.

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Big Girl, Small Market!

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  1. Big Girl, Small Market! Alexis Allen LaTosha Bell Danielle Perri Jasmine Galloway Raven Duncan

  2. What Started it All... • http://www.bloomberg.com/news/videos/b/0132a382-cee3-41db-88af-fa2ed73f1762 • Lululemon, Abercrombie, and American Apparel only sell clothes up to a size 12. • Many places only sell those sizes on the floor and store bigger sizes in the back! • Stores like this are EVERYWHERE and if you’re small, you don’t notice! • (http://www.huffingtonpost.com/2013/06/21/plus-size-clothing-online_n_3479724.html)

  3. Statistics • Average American woman wears a size 12 = 67% of the population • In most stores sizes run up to a 12 • Plus size market is at $18 billion, Out of a total $108 Billion • http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12

  4. Statistics • Gen Y = Ages 15 - 35 • Gen X = Ages 36 - 55 • Boomers = Ages 56 – 69 http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12

  5. stores that carry • Lane Bryant/ Avenue • Ross/ TJ Maxx/ Marshalls • Torrid • Macys • Modcloth • H&M • Old Navy • Simply Be • ASOS • Forever 21 • Charlotte Russe

  6. The “Look” Pros • Online retail tends to offer a better, more stylish selection than in-store offerings. • Full Figured Fashion Week, etc. • Plus-size retailers collaborating with well-known designers • More retailers expanding to include plus-size. http://www.newyorker.com/magazine/2014/09/22/bigger-better Cons • Generally (formerly) less fashionable due to increased cost • Less money spent on detail • Many designers have little knowledge on the female form. • Designers are less likely to design clothes for a woman who doesn’t even feel comfortable buying her size in-store http://www.dailymail.co.uk/femail/article-2814530/Plus-size-pioneer-Evans-calls-students-design-latest-range-fuller-figured-women-change-way-generation-view-it.html http://www.huffingtonpost.com/2013/08/23/tim-gunn-size_n_3799450.html

  7. #DropThePlus • #Droptheplus wants to eliminate the “plus” and “plus size” terms in the fashion industry. • Eliminate the embarrassment of separate sections in the store. • Use models of all sizes, uncategorized. • Help create a healthier body image for consumers, and have a more accepting idea of what is deemed “normal”. Source: Droptheplus.org

  8. References • http://www.dailymail.co.uk/femail/article-2814530/Plus-size-pioneer-Evans-calls-students-design-latest-range-fuller-figured-women-change-way-generation-view-it.html • http://www.huffingtonpost.com/2013/08/23/tim-gunn-size_n_3799450.html • http://www.newyorker.com/magazine/2014/09/22/bigger-better • http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12

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