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How Life Smiles Attracts 65 Quality New Patients EVERY Month via Digital Marketing

This webinar is for Dentists who want to grow their current dental practice and attract a constant influx of new patients. Learn key strategies that helped Life Smiles Dental Care consistently attract 65 quality new patients every month. Get bonus guides/checklists to support your journey to practice success.

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How Life Smiles Attracts 65 Quality New Patients EVERY Month via Digital Marketing

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  1. How Life Smiles Attracts 65 Quality New Patients EVERY Month via Digital Marketing

  2. This webinar is for Dentists who are interested in growing their current dental practice and attracting a constant influx of new patients.

  3. What you will LEARN from this webinar: • Key Strategies that helped Life Smiles grow EVERY month with just 2% of annual revenue on marketing expenditure. • LIVE Q&A with Gary Takacs and Naren Arulrajah. • BONUS guides/checklists to support your journey to practice success at the end of this webinar.

  4. Meet Your Host

  5. Meet Your Guest

  6. Today we will share how exactly Life Smiles Dental Care consistently attracts 65 Quality New Patients Every Single Month Via Organic Digital Marketing and continues to have record growth every year. • This will help you realize the importance of digital marketing for your practice.

  7. Quick PollOn average, how many new patients do you see each month? 10-20 20-30 30-40 40-50 50-60+

  8. Ekwa Marketing - our exclusive digital marketing service provider, is a done-for-you digital marketing solution that helps Dentists dominate their local market. Ekwa counts 10 plus years of experience in online dental practice (organic) digital marketing and provides an array of services that leverage concepts from influence principles to the power of Google.

  9. Life Smiles Dental Care Attracts 65 Quality New Patients Each Month with less than 2% of our Annual Revenue spent on Marketing!

  10. About

  11. BONUS OFFER Today’s participants will be receiving a FREE Marketing Strategy Meeting with Ekwa Marketing (worth $900) that will compare your current marketing efforts against that of your competitors and help you develop a winning strategy!

  12. What are the metrics for Life Smiles Dental Care for the month of April? Metric Results Page views New visitors to website Visitors to website No of Inbound Calls No of times website seen on Google alone Keywords ranking - Top 3 results Keywords ranking - Page 1 (top 10 results) Average No of new patients per month 1,973 639 877 1,129 96,289 42 172 65+ month

  13. If you want this Marketing Strategy Meeting Let us know in the chat Or TEXT “THRIVINGMARKETING” to 44222 if you want to receive this exclusive offer!

  14. What is Marketing? Marketing is getting people to know you and choose you.

  15. What is organic marketing and why it is powerful?

  16. Google receives over 63,000 searches per second on any given day and 6 billion searches per day. Google works because people are seeking answers for their needs. So organic marketing would mean to show your practice for dental related keywords searches naturally targerting your city

  17. Our Goal: More New (Right) Patients • We want more potential patients to Know you • We want more of them to Choose you Great marketing is marketing where people don’t realize it is happening. It is invisible!

  18. Factors that Grow the Number of potential patients who know you • Ranking for primary, procedure and dental related keywords (Optimizing for SEO) Ekwa’s dedicated SEO team has helped www.lifesmilesdentalcare.com show up 96,289 times in April, for 172 keywords on page one of Google with 42 keywords ranking on the first three positions of Google. • NAP Consistency NAP is a driving force in targeting local customers to your physical location. So it is important that the Name, Address and Phone number (NAP) details of your practice is accurate throughout the internet; especially on high authority directories. When it comes to listings, the internet is like the WILD WILD West. We have a dedicated team at Ekwa to take care to ensure NAP is improved consistently.

  19. 4. Managing your online Reputation More than ever before, both existing and potential patients rely on finding more information about you & your practice by referring multiple online review sites to help them decide whether they will pay you a visit or choose to go with someone else. Online Reviews have become an important part of popular culture and it’s vital that you have both a high number of positive reviews as well as frequent reviews from new patients to convince potential patients to like, trust and choose you 3. Ranking on Google 3 packs Results display a snapshot of information for the practice, including quick links to call, link to the website, number of reviews and link to the reviews and get directions to the location. With time along with the above 3 factors and a Google friendly website will determine your presence on Google 3 pack

  20. Ekwa’s Dedicated Web Team has Created A Fully Optimized Website for Life Smiles Dental Care Home Page - www.lifesmilesdentalcare.com Services Page - www.lifesmilesdentalcare.com/dental-implants Contact Page - www.lifesmilesdentalcare.com/contact-us

  21. What does an optimized website look like (as per Google Standards)? - On-Going Original Content - Consistent Mobile Optimization - Consistent Upgrades - Google Standards - Speed - Usability - Compliance, example GDPR, https, W3C - Best Practices: Spam Filter, Optimized forms

  22. Step - 02 - NAP CONSISTENCY

  23. Step - 02 - Online reviews showing up for Life Smiles Dental Care

  24. Ekwa Marketing follows Dr. Robert Cialdini’s Influence Principles to help potential patients CHOOSE Life Smiles Who is Dr. Robert Cialdini? What are Dr. Cialdini's Influence principles? Reciprocity Liking (*) Authority (*) Social Proof (*) Scarcity Consistency / Commitment

  25. Getting Potential Patients to Choose You by leveraging Dr. Cialdini’s influencers principles 1) Online Patient Reviews Cialdini Principle: Social Proof 2) Grow Liking Using Website & Social Media Cialdini Principle: Liking 3) Patients trust Authority Figures Cialdini Principle: Authority

  26. It’s not always easy to collect a high number of reviews in a consistent pattern but Ekwa Marketing has helped Life Smiles Dental Care master the world of online reviews with a done for you solution called, GrowMyReviews.com

  27. Life Smile Dental Care Facebook page www.facebook.com/LifeSmilesDentalCare

  28. Done For Me Social’s Digital Sign Boards that help increase potential patient liking toward your practice by leveraging the power of real patient photos.

  29. One of the best ways to get patients to like the doctor and the team is to show the patients we are like you. You can do this with the “About the Doctor” & “Meet the Team” Pages of your website

  30. 4 Effective Ways to Leverage the “About the Doctor” page on your website; (i) Have two different pictures of yourself (the doctor) on the page (The first picture should be an individual picture of the doctor and the second picture should be the doctor with his/her family.) (ii) Have an attractive description of the doctor (iii) Include the doctor’s credentials (iv) Have a section that showcases amazing reviews from existing patients who love the doctor PS: The “About” page can reinforce Liking and Authority

  31. Make sure to download our Bonus Checklist on “4 Steps To Creating An Effective ‘About The Doctor’ Website Page” Visit www.lessinsurancedependence.com/BONUS

  32. Patients trust Authority Figures Cialdini Principle: Authority

  33. Potential Patients need to not only know and like you but also trust you as an expert. This is why you need to showcase your authority and credentials to patients that you want to encourage in choosing you for their dental needs.

  34. The most important way to showcase your authority and credibility is via the “About the Doctor” page & Home page on your website Ekwa Marketing goes the extra step to help dental practices gain more authority and social proof via their popular & innovative online platforms; Doctors’ Choice AwardsFans’ Choice AwardsDoctorandMe.TV

  35. The only website in the world that doctors review other doctors to help them increase their credibility and authority, which in turn will help patients choose a doctor with top credibility and authority scores. Doctors Choice Awards not only creates a profile for the doctor but also helps them collect reviews to their profile through various tools and value services. These star rated profiles also appear on the first page of Google’s search results for that doctor. Eg: Dr. Leo Arellano - Doctor's Choice Awards profile

  36. This platform is designed primarily for entrepreneurs like dentists. If you are a practice owner in the dental industry who wants to enhance practice reputation and increase your fan base, Fans’ Choice is for you. The objective of this platform is to get only positive reviews because they are from your fans who love you. Example Dr. Leo Arellano Fans' Choice Profile

  37. Doctor and Me is a platform for dentists, dermatologists and other healthcare professionals who want to share their knowledge and skills to address the needs of millions of current and potential patients. This is an ideal platform to showcase you as an expert and authority figure in your industry and since it is in video form it is more engaging to your current and potential patients. BTW, Google’s latest E.A.T. update looks for authority when ranking healthcare websites. Examples of videos created for DoctorAndMe.TV

  38. Once your marketing helps potential patients to know you and choose you, using Cialdini’s influence principles, Now You Need effective call to actions that leverage the “moment”

  39. Calls To Action & Lead Generation Via Digital Marketing A dedicated new patient phone number on your website to generate new patient phone calls. A text messaging option on your website to encourage more new patient connections. Online appointment forms on your website to encourage easy scheduling of new patients. Online chat feature to connect with live visitors on your website and convert them into patient appointments.

  40. How Ekwa Generates Calls to Action and leads for Life Smiles Dental Care

  41. Ekwa’s Done For Your Solution to Convert your Website’s Visitors into Patients Leads.This platform leverages the power of the moment to engage your visitors during on and off hours, making them feel welcome and encouraging them to engage by sharing their contact information. Example of Off-Hour Patients Chatbot on a dentist site On average, 2% of website visitors engage with the Chatbot

  42. Make sure to download our Bonus Checkliston “7 Key Metrics To Track Your Current Marketing Performance” Visit www.lessinsurancedependence.com/BONUS

  43. All of these Marketing Strategies, Calls to Action and Leads Generated via Ekwa Marketing for Life Smiles Dental Care Converts into 65+ New Patients Each Month!

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