1 / 5

Burger King Odense

Burger King Odense. SWOT analysis. STRENGHT. Recognized company name . Good distribution structure . Main company has a huge capital . Have a good marketing culture . Wide product range and possibility for the clients to ” make it as they like ”. Weaknesses. Bad location

moira
Télécharger la présentation

Burger King Odense

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Burger King Odense SWOT analysis

  2. STRENGHT • Recognizedcompanyname. • Good distribution structure. • Main company has a hugecapital. • Have a good marketing culture. • Wide product range and possibility for the clients to ”make it as theylike”

  3. Weaknesses • Bad location • Bad hygiene • Low staffinvolvment in keepingcompaniesgoodname

  4. Opportunities • Rising popularity of ready prepared meals. • Dropping popularity of the fast food.

  5. Threats • Big competitors in a better location. • Better competitors marketing strategy. • Health department controls. • Customers interest in health

More Related