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July 2014 Viewing Trends Overview

July 2014 Viewing Trends Overview. Total Viewing July 2014. Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014 92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted.

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July 2014 Viewing Trends Overview

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  1. July 2014 Viewing Trends Overview

  2. Total Viewing July 2014 Irish adults aged 15+ watched TV for an average of 3 hours and 9 minutes each day in July 2014 92% (2hrs 54 mins) of this viewing was live with the other 8% (15 mins per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  3. Average Minutes Viewed Daily July 2014 Housekeepers watched 3 hours 21 mins of TV daily in July 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  4. TV Viewing Live v Time shift Year on Year July 2014 v July 2013 PVR Ownership April 2013 54% May 2014 56% PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has increased slightly for younger audiences. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

  5. Weekly reach of TAM Ireland subscribing channels July 2014 TAM Ireland subscribing channels reached 88% of housekeepers, 86% of housekeepers with kids, 81% of ABC1 adults and 80% of 25 - 44 yr olds each week in July Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

  6. Total Commercial Impacts July 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

  7. Average Number of Commercial Spots seen per Day July 2014 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

  8. Top 10 Advertisers July 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

  9. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ July 2014 Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National

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