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Hewlett-Packard Case Study

Hewlett-Packard Case Study. International Corporate Strategy Hanoi, December 2003. Group #1 Members. Nguyen Anh Tuan VACO Nguyen Xuan Tien Ford VN Tran Lan Anh UBK VN Nguyen Thang Quang EVN Hanoi Nguyen Thanh Ha Prudential VN Le My Hanh VID Public Bank. 2.

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Hewlett-Packard Case Study

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  1. Hewlett-PackardCase Study International Corporate Strategy Hanoi, December 2003

  2. Group #1 Members Nguyen Anh Tuan VACO Nguyen Xuan Tien Ford VN Tran Lan Anh UBK VN Nguyen Thang Quang EVN Hanoi Nguyen Thanh Ha Prudential VN Le My Hanh VID Public Bank 2

  3. Table of Contents Section 1. Company Profile Section 2. External Analysis Section 3. Internal Analysis Section 4. Past Challenges & Measures Section 5. Future Challenges & Measures Section 6. Strategic Idea for Thinking 3

  4. Section 1. Company Profile 4

  5. Company Profile Found by Hewlett & Packard in 1933 Headquarter: USA AFTER MERGER WITH COMPAQ 2002: Numbers of staff: 141,800 global Revenue as of 31 October 2003: $73.1 billion Operation: In 187 countries 5

  6. Corporate Governance & Key Stakeholders Investors Public Firm Board of Directors CEO Business Group Business Group Business Group Business Group 6

  7. Vision & Mission “Diversity Inclusion Work&Life Balance” 7

  8. Operations FOUR CORE BUSINESS GROUPS: 1. Enterprise System Group (ESG) 2. Imaging and Printing Group (IPG) 3. HP Services (HPS) 4. Personal System Group (PSG) Operation internationally under global strategy Strategic alliance partners to provide services Distribution through multi local agents R&D $4 billion annual investment 8

  9. Products & Services Desktops & Workstations Notebook & Table PC Handheld Devices Monitors & Projectors Printing & Multifunction Fax, Copiers, Scanners Digital Photography Storage Server Networking Software Products Supplies & Accessories Services 9

  10. Vietnam Market Share (%) Monochrom Laser Printer HP 85 Epson 15 Server Compaq 48 IBM 26 HP 15 CD-ROM writer HP 47 LG 26 Yamaha 8 Other 19 Scanner HP 48 Epson 36 Acer 9 Other 7 Color InkJet Printer Epson 60 HP 37 Canon 2 Other 1 10

  11. Section 2. External Analysis 11

  12. Industry Matrix 12

  13. EFAS 13

  14. Section 3. Internal Analysis 14

  15. IFAS 15

  16. SFAS 16

  17. Section 4. Past Challenges & Measures 17

  18. Past Challenges Operating loss 1,012 million in 2002 Strong competitors (IBM for solution; Dell for PC) Poor infrastructure HR issue

  19. Past Measures Merge Compaq for More Competitive Cost cut, staff reduce Support Government’s Initiatives Staff re-organization MERGE WITH COMPAQ (May 2002)

  20. Section 5. Future Challenges & Measures 20

  21. Future Challenges HR issue after merge Two strategic management styles Loss carried forward One company two brands Stronger Competition From Both International Players and China

  22. Future Measures Integration of two management styles/ One should accept the other Reorganization Revenue improvement & cost cutting Clear communication to public about brands Product quality and innovation

  23. Section 6. Strategic Idea for Thinking 23

  24. TOWS Matrix 24

  25. Thank You For Your Attention!Q&A

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