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Google Chromebook Highly bespoke campaign targeting affluent, urban audiences. Background.

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  1. Google Chromebook Highly bespoke campaign targeting affluent, urban audiences Background. Google had launched the Chromebook into a very competitive market and wanted to create impact amongst an affluent, urban audience. It was the first time they had promoted a product rather than a service. Idea. A truly multi-format campaign, combining bespoke audience targeting with high impact, high profile locations. We worked in partnership with MGOMD and Posterscopeto hand-select sites which indexed highly against an audience with an average salary of £30-34k. Adshel 6-sheets were used to build cover in these urban hotspots within London, while high-impact Pinnacle sites were used to create stand-out. The creative was designed to show off the key product attributes clearly, and ran as multi-copy across our roadside digital networks.

  2. Google Chromebook A simple creative, targeting affluent London hotspots

  3. Google Chromebook Stand-out premium sites were chosen to boost impact London Bridge Banner M4 Tower

  4. Google Chromebook Digital allowed the key product attributes to be articulated clearly

  5. Google Chromebook Campaign details

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