General Session Membership Growth & Membership Experience Weekend Meeting Overview

1. General Session Membership Growth & Membership ExperienceWeekend Meeting Overview Mark McMullen SVP – Membership & Fraternal Mission November 2018

2. Weekend Agenda • General Session Presentations • Membership Experience • Town Hall Q&A • overview of new Branding Campaign • How to Conduct a Successful State Convention Panel Discussion • Workshop Lineup – Ideas Forum: • Conducting effective Church Drives • Recruiting Young Adults and Hispanics • Working with your Pastor • Online Membership – Best Practices • Faith In Action • Legal/Safe Environment Update • Ceremonials & Training

3. Membership Update Performance through 10/31/18 (% change vs. YAGO) • Intake • U.S.: +1.4% • Canada: +10.6% • Order: -2.4% • Net • U.S.: -13.4% • Canada: +77.8% • Order: -9.4% • Net/Net • U.S.: -417/-40.9% • Canada: +170/+15.5% • Order: -891/-15.5% Division 1 YTD performance is strong! 8 on p.1 of Daily COH Report!

4. New Fraternal Mission Organizational Structure

5. Why the Reorg? • To better align department personnel to address the dual objectives of • promoting membership growth • creating a more engaging overall member experience and drive retention

6. New Organizational Structure • Old 2 group structure • Membership Group and Program Group • New Structure • Membership Growth Team • Membership Experience Team

7. The Membership Growth Team • John Grogan – Sr. Director of Marketing and Membership • Oversees all Membership Growth Team members and Online Membership • Matt St. John – new Director of U.S. Membership Growth • Oversees all U.S. Regional Growth/Training Directors and the College Team • Bob Ennis – Director of Canadian Membership Growth • Oversees all Canadian Membership Training Consultants

8. The Membership Growth Team • Luis Guevara – Strategic Director of North American Ethnic/Hispanic Membership Growth – Strategic Focus • Oversees all Hispanic and Mexican Regional Growth Directors and Training Coordinators • Jose Jimenez – VP North American Ethnic/Hispanic Membership Growth – Field Focus

9. The New Membership Experience Team • Damien O’Connor – new Sr. Director of Membership Experience and Formation • Oversees Membership Experience and Engagement and and CIS Team members • Tom Perretta – new Director of Membership Experience and Engagement • Kyle Montgomery – new Director of Formation Strategy

10. The New Membership Experience Team • Scott Read – Sr. Director of Programs and Brand Management • Oversees all Program Managers • Faith • Family • Life • Community • Oversees all Program Call Center Team Members

11. 10 Key Areas of Focus for Success

12. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics

13. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics • More councils achieving Star Council

14. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics • More councils achieving Star Council • Communication - keep at high level with DDs and Councils • schedule monthly calls with State Officers and DDs • share best practices/address issues • attend your DD District Meetings • keeping communication at a high level is key!

15. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director

16. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote SupremeWebinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention

17. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote Supreme Webinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention • Create and enforce a Culture of Accountability at all levels - State, District, Councils

18. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote Supreme Webinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention • Create and enforce a Culture of Accountability at all levels - State, District, Councils • hold DDs and GKs accountable for performance • conduct regular reviews of your Strategic Plans at all Executive Committee meetings

19. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs

21. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts

22. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts • Communicate and promote incentives at all levels – State, District, Councils, Members

23. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts • Communicate and promote incentives at all levels – State, District, Councils, Members • Promote online membership as the preferred, efficient path to entry

24. Thanks! • For all you do – everyday – to grow the Order! • Have an enjoyable and productive weekend!