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VI training for Eastern Europe

VI training for Eastern Europe. Meerbusch, July 18, 2011 Jeroen van Beem Sales Development Manager – ESD region. Agenda. 13.30 – 14.30 VI Session 1 Introduction to Epson as a projector Vendor Epson market share Why is Epson market leader? The European projector market

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VI training for Eastern Europe

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  1. VI training for Eastern Europe Meerbusch, July 18, 2011 Jeroen van BeemSales Development Manager – ESD region

  2. Agenda • 13.30 – 14.30 VI Session 1 • Introduction to Epson as a projector Vendor • Epson market share • Why is Epson market leader? • The European projector market • Key directions for 2011 • Quick introduction to projector technology (projector technology for dummies) • Product roadmap • Entry level models 14.30 – 14.45 Break 14.45 – 16.15 VI Session 2 • Product roadmap • Home cinema • High end • 3LCD technology • Test 16.15 – 16.30 Break 16.30 – 17.30 VI Workshop • 3LCD vs DLP shoot-out • Easy MP and networking technology Company Confidential

  3. First... a video Company Confidential

  4. 1. Introduction to Epson as a projector vendor

  5. Projector vendor market shares in Europe Company Confidential

  6. Crowded market? 30 projector brands in Europe as of today... Company Confidential

  7. 7 5 4 3 2 1 6 THE SECRETS OF EPSON’S STRENGTH IN THE PROJECTOR MARKET By doing these activities consistently,Epson keeps its No.1 position Market developer spirits Worldwide sales and support network 3LCD technology, perfect for projectors Self-development of key components Production reliability Earth conscious policy Comprehensive product line up Company Confidential

  8. 1 MARKET DEVELOPER SPIRITS Business Innovation Epson and its 3LCD technology has always been the world leader Dust-proof PJ Easy-to-use Environmentally conscious Brightest PJ EMP-8300 1st Network PJ ELP-8150 1st 3LCD DVD PJ Epson MovieMate High Pressure Mercury Lamp Home PBS (Polarization Beam Splitter) Lightest weight in this category ELP-730 Integrator Illumination system Brightest PJ ELP-8000 Dichroic Prism Optics Brightest PJ ELP-7300 1st P-Si VGA PJ ELP-3000 Lightest weightLCD PJ 1st 3LCD PJ VPJ-700 1st $999 1st P-Si XGA ELP-7000 ELP-710 EMP S1 Now 1989 1994 1998 2000 2002 2004 Company Confidential

  9. 2 WORLDWIDE SALES AND SERVICE NETWORK Regional HQs Manufacturing Affiliates Sales/Services Affiliates R&D Facilities Representative Offices Hong Kong, Shenzhen Area Singapore Area 59 locations for sales and services Company Confidential

  10. 3 3LCD TECHNOLOGY, PERFECT FOR PROJECTORS • Using 3LCD technology, we can get… • Bright ImagesGood Color Reproduction • Natural ImagesSmooth gradation • Easy on the eyesNo color breakup Company Confidential

  11. 4 Lamp Multi-lens Array Dichroic Prism PBS Projection Lens HTPS LCD Panel SELF-DEVELOPMENT OF KEY COMPONENTS Company Confidential

  12. 5 Chitose Plant Suwa – Minami Plant Employees: 1500 (TFT: around 700) Grounds area: 147,065m2 (Building area: 37,800m2) Wafer Process: 8inch Started operating: July 1985 Number of Employees: Around 250 Ground Area: 160,000 m2 (Building Area: 19,000 m2 ) Size of building: 223m x 85 m x 32 m Wafer Process: 12 inch First shipment: April 19, 2005 PRODUCTION RELIABILITY IN EPSON’S FACTORIES HTPS LCD Plants (TFT Division) Company Confidential

  13. Name: Epson Engineering (Shenzhen) Ltd (“ESL”) Location: People’s Republic of China (Shenzhen) Lot Area: 86,000m2 (Projector Area: 8,200m2) Established: 1986 5 PRODUCTION RELIABILITY IN EPSON’S FACTORIES Products 3LCD front projectors Key components Inkjet and other printers Company Confidential

  14. The latest Epson projectors have been developed with ecology in mind Lower power consumption & wattage lamp Reduced carbon footprint Manufactured from recyclable materials Recycled packaging New sleep & standby modes 6 EARTH CONSCIOUS POLICY Company Confidential

  15. 7 Large venue Classroom / meeting room Large meeting room COMPREHENSIVE PRODUCT LINE LAN LAN WUXGA WXGA EB-440W EB-G5200W WXGA EB-Z8050W EB-Z8000WU EB-450W/450Wi EB-460/460i EB-G5150 EB-G5350 Installation LAN LAN LAN WXGA EB-G5100 EB-G5300 combo EMP-6110 EB-W8D LAN WXGA LAN WXGA WXGA EB-1925W EB-1915 EB-1900 EB-825H EB-826HW EB-W9 Mobile LAN LAN LAN LAN LAN WXGA EB-1920W EMP-1910 EB-824H EB-84H EB-S9 EB-X9 WXGA WXGA EB-1760W EB-1750 Ultra-Mobile WXGA WXGA EB-X10 EB-X10 EB-1770W EB-1775W 3500 lm 4000 lm 5000 lm 6000/7000 lm Company Confidential

  16. 7 5 4 3 2 1 6 THE SECRETS OF EPSON’S STRENGTH IN THE PROJECTOR MARKET By doing these activities consistently,Epson keeps its No.1 position Market developer spirits Worldwide sales and support network 3LCD technology, perfect for projectors Self-development of key components Production reliability Earth conscious policy Comprehensive product line up Company Confidential

  17. 1.3 The European projector market

  18. Home Projectors Business Projectors EUROPEAN PROJECTOR MARKET SIZE Projectors market size (units, ‘07-’12) (K. units) +10% +8% +25% +13% -13% Source: Futuresource Consulting Ltd. Company Confidential

  19. EUROPEAN 2010 PROJECTOR MARKET SEGMENTS Government <190K> Entertainment <25K> Home <351K> Education <630k> Corporate <1191K> 5000lm Above School, university, Auditorium 4000lm-10000lm 15K units G5000/Z8000 Large conference Room / Public Display / Exhibition 5000lm-10000lm 36K units G5000/Z8000 Large conference Room / Museum / Public Display 5000lm-10000lm 10K units G5000/Z8000 High-end 1080p 4K units R2000/4000 Digital Cinema 4000lm-10000lm (XGA/WUXGA) 10K units G5000/Z8000 5000lm Large Company Fixed installation 3000lm- 5000lm 307K units Mid-range 1080p 49K units TW5500 TW4400 Big meeting room 3000-5000lm 15K units 1800/1900 4500lm Rental & Staging 4000lm-10000lm (XGA/WUXGA) 7K units G5000/Z8000 Entry 1080P 73K units TW3200/3600 4000lm School, university Large classroom 3000lm-4000lm 25K units 1800/1900 Normal meeting room 2000lm-3000lm 161K units EB-9 EB-S/X/W Large Company Portable use 3000lm 83K units 3500lm 720P 98K units TW450 3000lm Schools Short Throw 2000lm- 3000lm (U)ST 272K units EB-4xx UST Schools,Installation 2000lm- 3000lm 220K units EB-9 series,EB-S/X/W Schools, Portable 2000lm- 3000lm 98K units EB-9 series,EB-S/X/W 540p combo 8K units DM3 Bar, Restaurant 2000lm-3000lm (XGA/WXGA) 8K units Large-scale Company 2000lm- 3000lm(ST) 4K units 410W Ireland SOHO, SME 2000lm- 3000lm 761K units 2000lm-3000lm (U)ST 4K units EB-4xx UST 2500lm Home Entertainment 119K units EB-S/X/Wseries 2000lm Company Confidential Education Corporate Government Entertainment Home

  20. 1.4 Key directions for FY11

  21. FY11 Key Directions Focus on sales development of high end models to secure profit Tackle corporate market with super mobile series Enhance sales in education – become strong No1 in ultra-short throw Expand HC1080p sales to establish No1, 30% market share in the segment Maximize market share with new entry models fighting against DLP models Expand sales of Epson original peripherals Increase 3LCD market share and CLO communication to deliver clear benefit of the technology to customers Company Confidential

  22. Revenue Summary Company Confidential

  23. FY11 VI targets for Eastern Europe Company Confidential

  24. 1.5 Quick introduction to projector technology

  25. Brightness and contrast ratio • Brightness : • Is measured and displayed in ANSI lumen (American National Standards Institute): • More ANSI Lumen gives more brightness. • Contrast Ratio : • The ratio between white and black. • A high contrast ratio results in better performance in (colour) details Company Confidential

  26. A note on contrast ratio... Company Confidential

  27. VGA SVGA XGA SXGA UXGA 4:3 640x480 800x600 1024x768 1280x1024 1600x1200 HD WXGA 1920x1080 1280x720 Resolution • With resolution we describe the amount of pixels that form the total image, both horizontally as vertically WVGA 16:9 854x480 Company Confidential

  28. Resolution • The fysical pixel matrix of a projector is called: • Native resolution • The accepted pixel-matrix of a projector is called:: • Maximum resolution Company Confidential

  29. 1280 1600 1024 2048 720 800 640 1280 1920 Film SXGA 720P UXGA XGA HDTV VGA PAL SVGA 720 768 600 576 480 1080 1536 1024 1200 HDTV resolution System Resolution Pixels 480i SDTV 720x483 236.544 Pal DVD 720x576 414.720 720p HDTV 1280x720 921.600 1080i HDTV 1920x1080 2 073 600 1080p HDTV 1920x1080 2 073 600 Company Confidential

  30. EPSON MARKETS FOR PROJECTORS : Corporate From ultra mobile to advanced installation projectors Education From affordable solution to Ultra Short Throw projectors Home Cinema From Combo and 720p resolution to High Definition 1080p projectors

  31. 2. Product roadmap

  32. Large venue Classroom / meeting room Large meeting room BUSINESS RANGE OVERVIEW EB-Z8000 Series 6 Models7200 – 10000 LumensHigh Brightness/ High Resolution EB-Z8000 Series 2 Models6000 – 7000 LumensHigh Brightness/ High Resolution EB-G5000 Series 6 Models4000 - 5200 LumensFlexible Installation/ Optional Lens EB-D6000 series 2 Models3500 - 4000 LumensDurable Design EMP-6110 1 Model3500 LumensDurable Design/ TCO Pack EB-420/30 series 3 Models2500 – 3000 LumensShort Throw EB-450/60 series 5 Models – Interactive2200 – 3000 LumensUltra Short Throw EB-470/80 series 5 Models – Interactive2600 – 3100 LumensUltra Short Throw Installation EB-9 Series 5 Models2400 – 3500 LumensVersatile Functions EB-1800 Series 3 Models3500 - 4000 LumensCompact Design EB-18/1900 Series 6 Models3500 - 4000 LumensCompact Design/ Feature Packed EB-1900 Series 3 Models4000 LumensCompact Design/ Feature Packed Desktop EB-W8D 1 Model2500 LumensIntegrated DVD EB-1700 Series 4 Models3000 LumensUltra slim Design Mobile EB-S/X/W02 Series 3 Models2600 Lumens EB-S/X92 Series 2 Models2300 Lumens EB-S/X/W9 Series 3 Models2500 Lumens EB-S/X11 Series 2 Models2600 Lumens EB-S/X/W10 Series 3 Models2600 Lumens EB-X/W12/14 Series 3 Models2800 – 3000 Lumens Entry 3500 lm 4000 lm 5000 lm 10000 lm Company Confidential

  33. Large venue Classroom / meeting room Large meeting room BUSINESS RANGE OVERVIEW EB-Z8000 Series 6 Models7200 – 10000 LumensHigh Brightness/ High Resolution EB-G5000 Series 6 Models4000 - 5200 LumensFlexible Installation/ Optional Lens EB-D6000 series 2 Models3500 - 4000 LumensDurable Design EB-420/30 series 3 Models2500 – 3000 LumensShort Throw EB-470/80 series 5 Models – Interactive2600 – 3100 LumensUltra Short Throw Installation EB-9 Series 5 Models2400 – 3500 LumensVersatile Functions EB-1800 Series 3 Models3500 - 4000 LumensCompact Design EB-1900 Series 3 Models4000 LumensCompact Design/ Feature Packed Desktop EB-W8D 1 Model2500 LumensIntegrated DVD EB-1700 Series 4 Models3000 LumensUltra slim Design Mobile EB-S/X/W02 Series 3 Models2600 Lumens EB-S/X11 Series 2 Models2600 Lumens EB-X/W12/14 Series 3 Models2800 – 3000 Lumens Entry 3500 lm 4000 lm 5000 lm 10000 lm Company Confidential

  34. 2.1 Entry level models

  35. EB-S/X/W 11/12/02 Series Product Lineups Sales Start Corporate: EB-W12 WXGA 2800lm HDMI/ DC06 compat / H- Keystone / USB AEB-X12 XGA 2800lm HDMI/ DC06 compat / H- Keystone / USBA EB-X14 XGA 3000lm HDMI/ DC06 compat / H- Keystone / USB A Education: EB-X11 XGA 2600lm DC06 compat / H- Keystone EB-S11 SVGA 2600lm DC06 compat / H- Keystone Retail: EB-W02 WXGA 2600lm Auto V Keystone/ 3-in-1 USB DisplayEB-X02 XGA 2600lm Auto V Keystone/ 3-in-1 USB DisplayEB-S02 SVGA 2600lm Auto V Keystone/ 3-in-1 USB Display Sep 2011 Updates Key selling points • EB-X14: low price 3000lm • EB-S02: video input included (successor of S92) • 3-in-1 USB Display • Horizontal keystone slider • DC06 compatible Company Confidential

  36. EB-9 series Product Line-up EB-93 XGA-2400 – HDMI Horizontal Keystone EB-95 XGA-2600 – HDMI, Optional Wireless EB-96W WXGA-2700 – HDMI, 6000 hours lamp EB-905 XGA-3000 – HDMI, x1.6 zoom ratio EB-915W WXGA-3200 – HDMI, Networking EB-925 WXGA-3500 – HDMI, 3500 lumens CLO Product Positioning Perfect for classroom & meeting room Features orientated, Low TCO :6k hours lamp life, high efficiency filters Networking and Wireless Key selling points Horizontal & Vertical Keystone (USP) 16W Speaker, Long lamp life Advanced features for Networking and Wireless (USP) Digital input HDMI – CLO up to 3500 lumens! Key Competitors NEC, Sanyo, Hitachi Sales Start February & March 2011 Company Confidential

  37. EB-1700 series Product Line-up EB-1750 XGA-2600 – HDMI Horizontal Keystone EB-1760W WXGA-2600 – HDMI, Optional Wireless EB-1770W WXGA-3000 – HDMI, 6000 hours lamp EB-1775W WXGA-3000 – HDMI, wireless Target and channel Mobile user looking for top-class projectors (from low to high-end) IT channel and specialist AV channel Key selling points Fantastic ultra-mobile projectors: extra-flat design and 1.7Kg Auto Focus, Auto horizontal keystone corrections, and Screen fit functions for easiest installation on the market WXGA resolutions available with HDMI input for high definition Latest EasyMP & Windows Vista function for easy wireless connection Key Competitors Sony, NEC, Casio Sales Start October 2010 Company Confidential

  38. EB-420/430 series Product Line-up EB- 420 2500-XGA Short Throw EB- 425W 2500-WXGA Short Throw EB- 435W 3000-WXGA Short Throw Product Positioning Perfect for classrooms Affordable short throw solution from EPSON Networking and Wireless Key selling points Horizontal & Vertical Keystone (USP) 16W Speaker, Long lamp life (5K hours) Advanced features for Networking and Wireless (USP) Digital input (HDMI), same optical design as EB-410 Key Competitors BenQ, Acer, Optoma, NEC, Sanyo… Sales Start October 2011 Company Confidential

  39. EB-455Wi & EB-465i Product Line-up EB-455Wi 2500 - WXGA interactive EB-465i 3000 – XGA Interactive Product Positioning Perfect for classroom & meeting room All in one interactive solution Enhance collaborative work and interactive learning Key selling points Ultra Short Throw throwing distance Embedded interactive features: vertical & horizontal usage Wall mount plate provided standard No need to buy expensive Interactive board, no board size limits Key Competitors Infocus, BenQ, 3M Sales Start March 2011 Company Confidential

  40. EB-470/480 series Product Line-up EB-470 2600 - XGA HDMI – 5000h lamp EB-475W 2600 –WXGA HDMI – H&V keystone EB-485W 3100 - WXGA HDMI – 16W speaker EB-475WI 2600- WXGA Interactive EB-485WI 3100- WXGA Interactive Smaller foot print Smaller wall mount Product Positioning Successor for EB-440/50/60 series Perfect for classroom & meeting room All in one interactive solution Key selling points Ultra Short Throw throwing distance (0.31:1) Embedded interactive features: vertical & horizontal usage Improved series from Ireland series by gathering all feedback from end-users and key channel partners (offset, interactive features, features) Key Competitors Sales Start January 2012 (TBD) Company Confidential

  41. EB-W8D Product Positioning Product positioning: DVD Combo: Widescreen projector + DVD player + Speakers Applications: Teaching Target end customer: Education market, private training center Channel: ProAV specialist Key selling points • -High-definition images in vibrant colour • - Mobile and easy to carry • - Sharing multimedia more widely • Environmentally friendly and cost effective • - Auto colour optimiser Key Competitors None Sales Start October 2009 Company Confidential

  42. 15 minute break

  43. 3.1 Home Cinema

  44. Home Cinema Entertainment Gaming Sport Lovers 1080p FY11 H2 line-up: • The largest Home Cinema range ever • Unique and comprehensive line up • 10 products, • 7 new models and design • Unique features vs. competition • FullHD3D, • Wireless, • Ipod PJ

  45. FY11 New key technology 1: 3D • Full HD 3D solution • From entry level model to medium range in 1080p • Epson will be the first brand to have a full line-up with 3D compatibility • Active glasses • Best solution for high picture quality • No need a silver screen • License & Compatibility • We will support 90% of 3D source (Blu Ray, TV Broadcast, PC, …) • Nvidia licence very famous among gamers

  46. FY11 New Key technology 2: Wireless • New and unique feature • 1st Full HD wireless projector • 1st 3D Wireless projector • From entry to medium range • Price premium RRP 300€ Vs standard model

  47. A breakthrough unique new concept: PJ Ipod dock station • New and unique feature • 1st projector with Ipod dock station • Very high quality sound system • Compatibility with most of Apple products • Ipod, Ipad, Itouch, Iphone, … • Can display Movies, Sound and Pictures with dedicated Epson interface

  48. 1080p FY11 H2 line-upA RANGE FOR EACH CHANNEL CATEGORY VERY HIGH END EH-R4000 HIGH END EH-R2000 TW9000W TW9000 Price MEDIUM RANGE TW6000/6000W ENTRY LEVEL TW5900 EH-TW3200 Native 50 000:1 Contrast ratio

  49. ENTRY LEVEL • We keep our best seller EH-TW3200 2D Price fighter on Web W1 MPG • Introducing EH-TW5900 • 3D Price fighter on Web W1 MPG • Color WHITE LAUNCH OCTOBER 11

  50. MEDIUM RANGE • Introducing • EH-TW6000 • EH-TW6000W • “The latest Full HD 3D projection technology for bright and affordable home cinema, gaming and sports” • Color BLACK for EH-TW60000 • Color WHITE for EH-TW6000W LAUNCH OCTOBER 11

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