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Web 2.0: Social Software for Teens

Web 2.0: Social Software for Teens. Instructor: Matt Gullett mgullett@gmail.com An Infopeople Workshop Fall-Winter 2007. Infopeople ….

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Web 2.0: Social Software for Teens

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  1. Web 2.0: Social Software for Teens Instructor: Matt Gullett mgullett@gmail.com An Infopeople Workshop Fall-Winter 2007

  2. Infopeople … • Infopeople is a federally-funded grant project supported by the California State Library. It provides a wide variety of training to California libraries. Infopeople workshops are offered around the state and are open registration on a first-come, first-served basis. • For a complete list of workshops, and for other information about the project, go to the Infopeople website at infopeople.org.

  3. Welcome and Introductions … • Please introduce yourself: • Name • Library affiliation • Position • What kind of car would you be? Why?

  4. Tell me more … • How is the computer environment in your library? • Do you use the Search Institute’s Teen Developmental Assets in your work? • Do you work with teens and computers on a regular basis? • How would you define/describe Web 2.0? • How long have you been working with teens? • Do you have/use teen volunteers &/or a teen advisory board?

  5. What is Social Software? Software tools & websites that support social interaction and communication among user populations.

  6. Social Software’s Evolution • Bush’s “Memex” (1940’s) • Englebart’s augmentation (1960) • Groupware (1970-80’s) • CSCW (1990) • Social Constructivism and Open Source Software Movement • O’Reilley’s Web 2.0 Summit (2000’s)

  7. Primary Social Networking Sites • MySpace, Facebook, LiveJournal & Xanga • Blogger or Wordpress • YouTube • Flickr • LibraryThing • Second Life, IMVU, Yahoo Avatar Have any of you used these sites?

  8. Keys to Recognizing Social Software When creating an account does one also set up a personal profile? Are users then connected through their profile information?

  9. Teens’ Social Software Use …

  10. Does Social Software Support Teen Developmental Assets? • Internal Assets (Review Handout) • Commitment to Learning • (24 & 25) • Social Competencies • (32-35) • Positive Identity • (37-40)

  11. Why Do Teens Do This? Think of your teenage years: • A Friday night drive on Main Street • Soda shop meet ups • Weekend shopping mall hang outs • It’s about posturing and figuring out who one is and can be.

  12. Computers are …Social Outlets for Teens • That is why groups congregate around the computers. • It is also why they are noisy. • Remember that much of their behavior is positive. • Set limits yet give them space to be themselves.

  13. What are the Key Socialization Aspects? • Posturing- pictures, songs, musicians, groups, friends • Profile matching- find like minded/interested friends • Communication- messaging, blog posts, pictures, etc.

  14. How Do We Understand & Help? Interact with them using the various tools in their spacesEncourage responsible use

  15. Exercise #1: LibraryThing

  16. Any New Thoughts? • Social Networking? • LibraryThing? • What surprised you about LibraryThing? • What new feature did you find?

  17. How Do You Encourage Responsible Use? • Model it through ones personal or institutional site • Teach and link to appropriate resources • Talk about social influence techniques that are used online

  18. What is Social Influence? • The foundation for making responsible choices online is ensuring that you are, indeed, the one who is making the choice. • Researchers who study techniques that are effective in influencing attitudes and behavior have put forth three basic categories of social influence: * Conformity: changing an attitude or behavior to match an existing social norm * Compliance: responding to a direct request from one person to another * Obedience: obeying a direct order from someone to perform an action.

  19. Social Influence Techniques Social Influence Techniques Used Online (www.netfamilynews.org/willard0605.html) "Virtually all of the Internet risks and concerns are grounded in the negative impact of social influence."

  20. Social Influence Techniques Rule of Reciprocity • Examples: • MySpace Friending • Second Life Gifts

  21. Social Influence Techniques Commitment & Consistency Leads to: • Trustworthiness • Convenience Examples:A MySpace Friend is always online and waiting for you.

  22. Social Influence Techniques Social Proof: Group Think & Viral Marketing Examples:MySpace Groups & Associations

  23. Social Influence Techniques Liking: • Physical attractiveness • Similarity • Praise • Increase familiarity • Association Examples:MySpace photo posting, Second Life avatar creation

  24. Social Influence Techniques Authority Examples:MySpace associations with celebrities

  25. Social Influence Techniques Scarcity Examples: withholding access to MySpace, etc.

  26. What to Discuss and Keep in Mind When Guiding Use • Talk about the social influence techniques. • Discuss the idea that what is posted on one’s MySpace, Facebook, etc. is for the whole world to see. One can be held liable for what they post on their page. • Bullying online is the same if not worse than such activity in person.

  27. MySpace, Facebook, Livejournal & Xanga • MySpace - music/entertainment dominated and then more of a space for minorities and lower income class • Facebook - .edu dominated and somewhat of a class disparity • Livejournal - mixed audience more focused on the journaling aspect • Xanga - younger 12-15 year old audience

  28. MySpace.com

  29. My MySpace Profile

  30. My MySpace Site

  31. How to Connect with Teens?

  32. What Are Essential MySpace Settings?

  33. Exercise #2: Set Up a MySpace Page

  34. Any New Thoughts? • How can a library connect with teens through MySpace? • What will appeal to teens through a library oriented MySpace page? • What won’t appeal to teens via a library MySpace page?

  35. Why Facebook?

  36. What Does a Facebook Site Do?

  37. What Does FacebookDo Differently?

  38. How Is a Facebook Profile Set Up?

  39. What Is Different with LiveJournal?

  40. Why Xanga? What Sets It Apart?

  41. Why YouTube, Flickr, Blogger & Wordpress? • Focused on a particular medium • Allows for specific types of communication: • YouTube (video) • Flickr (photos) • Blogger & Wordpress (primarily writing)

  42. What is YouTube? YouTube is an online video streaming service that allows anyone to view and share videos that have been uploaded by our members.

  43. The YouTube Story? The History of Youtube www.youtube.com/watch?v=x2NQiVcdZRY

  44. How Do You Set Up a YouTube Account?

  45. Why Have a YouTube Account? • Post video or your events or programs. • Link to teens videos or videos that they like. • Purchase a FlipVideo Camera and do the YouTube Thing.

  46. What Is Flickr All About?

  47. What Makes Flickr a Social Networking Site?

  48. How Do Teens Use Flickr?

  49. Exercise #4: Create Flickr Account • Create a flickr account and practice posting pictures to your account.

  50. Why Just Straight Blogs?

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