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Introduction

Introduction. Eric Garcia Jake Schiffner Reda Alabdrabalanbi. A detailed background of your company - How did your company get started? What is the name of your company?. Mud Dawgz .

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Introduction

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Presentation Transcript

  1. Introduction Eric Garcia Jake Schiffner RedaAlabdrabalanbi

  2. A detailed background of your company - How did your company get started? What is the name of your company? • Mud Dawgz. • It started out as a Dirt bike club that would make trips to Vedawoo, then one of the original club members received a large inheritance from his Uncle’s estate and choose to start up a Dirt bike company. • Mud Dawgz is based out of Laramie, Wyoming.

  3. Chief Executive Officer (CEO)- Eric Garcia • Chief Financial Officer (CFO)- RedaAlabdrabalanbi • Chief Technology Officer (CTO)- Jake Schiffner

  4. Mud Dawgz sells Dirt Bikes including the Kamikaze 500, Banshee Limited 750Z, and the Greek model VDBL 1901. Along with selling Dirt bikes we offer maintenance and parts services. • Mud Dawgz is also known for its elite Dirt Biking club, in which it endorses several professional riders. • The storefront is more for the maintenance, parts, and Bike purchasing. • The online is used for advertising promotion, as well as scheduling appointments for maintenance and ordering parts.

  5. Customer demographics – who are your customers? What are their likes, interests, population, etc. Again, clearly define the online vs the storefront customers. • Our customers include young adults who are experienced riders from the states of Wyoming, Colorado, and Nebraska. These people are thrill seekers and “adrenaline junkies”. • Our online customer include all of North America, with the same interests. • Our storefront customer base includes up to 20,000 customers, while our online store provides to thousandsof customers.

  6. Your marketing mix? What strategies do you plan to use to market your company? Explain your marketing strategies for both the online and storefront operation. You should give three strategies for each. • Mud Dawgs uses symbolism by endorsing professional riders to represent the company. • Mud Dawgz would constantly uses online Ads on high-traffic sites including facebook, bing, YouTube, and yahoo. Along with this sites, ads would be placed on motocross sites including motocross.com,

  7. References • motocross.com

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