Countering Challenges in Radio Advertising: A Complete Guide

1. Countering Challenges in Radio Advertising: A Complete Guide According to a recent study, radio brags around 95% weekly reach among Indians, which is much higher than the ones browsing through the internet or watching television. Radio is still a great part of our culture and therefore comes out to be a practicable mode of advertisement. However, advertising on radio in India is expensive in contrast to various modern forms of advertising including search engine advertising on Bing or Google, on social media platforms like LinkedIn, Twitter or Facebook. SOURCE: http://www.mymediakart.com/blog/countering-challenges-in-radio-advertising-a- complete-guide/

2. Let us now have a look at various benefits of radio advertising. Benefits Radio is a Local Medium –There are numerous radio stations that only broadcast the content related to a specific geographical location. So, it comes out to a perfect medium to reach the local prospects efficiently. Reach People with the Capability to Spend –Majority of the radio audience works full time and listens to the radio during the time they commute to their work places. And, every fulltime worker has the ability to spend. Reach Targeted Audience Effortlessly –Over 90% of Indians tune into the radio every day. So, it is more likely that the majority of your targeted audience will be listening to the radio and will definitely hear your advertisement. Target the Audience –Radio advertisement not only lets you target the audience by a specific geographical location but can even target the ones based on listening trends. There are dedicated channels for youngsters and old aged audiences. When & How Often to Advertise? The advertisements on the radio are usually split into different day parts. The best time to run the advertisement is during the morning and evening commutes. The time slot from 6 AM to 10 AM and 5 PM to 8 PM brags the highest desirability level for broadcasting advertisements. The day spot to run your advertisement must be chosen cautiously. Usually, and obviously, the broadcast of advertisement during the peak slot are much higher in contrast to the ones broadcasted during the other slots of the day. And, radio advertisements are often more effective when run and heard by the listeners at the same time every day. Even though there is a multitude of platforms available for advertising but a professional and experienced radio advertising agency in Chennai is well aware of the best way to do it proficiently. Advertising through a newspaper, email, billboards, hoardings or social media is available but advertising through radio is one of the most promising ways to communicate your business message out there. However, pairing with the other forms of advertisements will certainly have the biggest impact. SOURCE: http://www.mymediakart.com/blog/countering-challenges-in-radio-advertising-a- complete-guide/