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Social Entrepreneurship Interterm Course

Social Entrepreneurship Interterm Course. Session 3. Courtesy of www.wibo.org. Courtesy of www.wibo.org. Courtesy of www.wibo.org. Major Themes. Profitable Sustainable Scalable Measurable. Steps to a Successful Business. The Existential. What is my product/service?

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Social Entrepreneurship Interterm Course

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  1. Social Entrepreneurship Interterm Course Session 3

  2. Courtesy of www.wibo.org

  3. Courtesy of www.wibo.org

  4. Courtesy of www.wibo.org

  5. Major Themes • Profitable • Sustainable • Scalable • Measurable

  6. Steps to a Successful Business

  7. The Existential • What is my product/service? • How will I capitalize on my strengths? • How will I overcome my weaknesses? • What are my goals?

  8. Market Research • What does my product/service address? • What is my market? • Who are my competitors? • What is my differential advantage?

  9. The Message • What is my target market? • Who influences the buying decision? • What is the message of my marketing campaign?

  10. The Marketing Campaign • What marketing vehicle will I use to communicate with my target market? • How will I generate word-of-mouth? • What is the cost of my marketing campaign?

  11. The Customers • How do I identify qualified prospects? • How will I ensure a steady flow of new buyers?

  12. Helping People Buy: Sales • What is the point of purchase? • How do I prove my product/service’s value? • How do I turn customers into advocates?

  13. Making a Profit • How many units-per-month can I produce and sell? • What are my costs? • How will I price my product? • Who are my direct competitors?

  14. Using Other People’s Money: Financing • Friends and family • Angels • Loans • Venture capital

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