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Tweet Tweet : Using Twitter for Library Marketing and Outreach

Tweet Tweet : Using Twitter for Library Marketing and Outreach . Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in St. Louis @ WUSTLlibraries @ jaleh_f #bnc12. What we will cover:. How @WUSTLlibraries got started Best practices Outreach Initiatives

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Tweet Tweet : Using Twitter for Library Marketing and Outreach

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  1. Tweet Tweet: Using Twitter for Library Marketing and Outreach Jaleh Fazelian Islamic Studies & South Asian Studies Librarian Washington University in St. Louis @WUSTLlibraries @jaleh_f #bnc12

  2. What we will cover: • How @WUSTLlibraries got started • Best practices • Outreach Initiatives • Questions

  3. A bit of History

  4. @WUSTLlibraries Twitter Team Lauren Todd (/ltr) Jaleh Fazelian (/jf) Makiba Foster (/mf) Azusa Tanaka (/ak) Jason Miller (/jm) Jim Hone (/jh) Brian Vetruba (/bv)

  5. Branding

  6. Branding and Managing • Shared email account • Press Releases and Photos • Monthly meetings • Budget line

  7. Marketing

  8. Managing Twitter: Hootsuite

  9. URL Shorteners

  10. URL Shorteners & Other Statistics

  11. URL Shorteners & Other Statistics

  12. Our Initial Failure

  13. Twitter 201: Social Movements

  14. Twitter 201: Photography & Images

  15. Twitter 201: Professional Development (And Answer)

  16. Twitter and Marketing

  17. Tweet Up

  18. Iteach 2012

  19. FourSquare

  20. Foursquare

  21. #WUSTLassembly • Partnership with Assembly Series coordinator

  22. Informal Partnerships (aka Retweets)

  23. Upcoming Outreach Initiatives • Fine Amnesty • Up to $15 fine removal for any overdue book or other fees from WUSTL libraries • New Class • Twitter and Philanthropy

  24. Conclusion Fail Whale Pale Ale / Brian Cook / CC BY-NC 2.0

  25. Questions? 3/366: "There are years that ask questions and years that answer." ~ Zora Neale Hurston ~/ theunquietlibrarian/ CC BY-NC 2.0

  26. Contact • Jaleh Fazelian • jfazelia@wustl.edu • @jaleh_f • @WUSTLlibraries • http://libguides.wustl.edu/twitter101 • http://libguides.wustl.edu/twitter201

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