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Pandora: Streaming Everywhere on Everything

Pandora: Streaming Everywhere on Everything. Melissa Johnstone , Levi Stromme , Neil Trettin. Pandora Radio. Pandora became profitable for the 4 th quarter of 2009 As of 2009, Pandora had 43 million registered users

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Pandora: Streaming Everywhere on Everything

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  1. Pandora: Streaming Everywhere on Everything Melissa Johnstone, Levi Stromme, Neil Trettin

  2. Pandora Radio • Pandora became profitable for the 4th quarter of 2009 • As of 2009, Pandora had 43 million registered users • Almost 100 other devices other then computers are now streaming the service • Shooting for profits for the entire year of 2010 • Looking to embed their service into many more consumer electronic devices

  3. Pandora Radio Cont. • Pandora realizes that the web currently only accounts for 20% of radio listening • Nearly 47% of Radio listening is done in the car • Therefore, Pandora will begin to make their service available to their largest target market

  4. Going Mobile • Pandora plans to capitalize with the popularity of mobile internet • Mobile and other connected devices have risen to account for 30% of Pandora's usage • Due to availability of low cost smart phones that run sophisticated software applications • Smart phones have just begun to hit the market in high volumes

  5. Pandora in Other Devices • Pandora has the ability to embed in devices such as LED TV’s, Blu-ray players, and even digital picture frames • Brands that will manufacture these devices include LG, Samsung, Sony, Sanyo, Haier, Divx, Toshiba, and Panasonic

  6. Pandora Inside Cars • Largest potential target market is embedding Pandora in automobiles • Some companies that plan to take advantage of Pandora are Ford, Alpine, and Pioneer • In 2010 Ford models, Pandora will connect with Ford’s Sync technology • The service will piggy-back on 3G wireless smart phones

  7. Questions • How many of you use Pandora on your cell phones currently? • How many of you listen to Pandora Radio while in the car?

  8. Sources • http://www.businessweek.com/technology/content/jan2010/tc20100112_584610.htm • http://www.youtube.com/watch?v=XCg6NkSVWg0 • http://www.youtube.com/watch?v=txtaFY1YYSA

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