2 Hidden tactics for Branding Cereal Boxes

1. 2 Hidden tactics for Branding Cereal Boxes Cereals are one of the most popular ways to start a day among millions of people around the world. When it comes to branding cereal boxes there are a few companies that ace their products in achieving success in the food market. Nevertheless, cereals remain a popular breakfast. Involving cartoon characters, superheroes and celebs are a popular way to break into marketing and developing a brand. The techniques that are mentioned in the following are open secrets. You see them all around you in the

2. mainstream and social media without consciously realizing them. The Animated Mascots Tactic This is a strategy used by producers that target children. One prominent downside of this kind of marketing to children is the growing obesity rate. But still, many companies pour in millions of dollars in advertising and marketing to children. There are some very big brands involved in this play.

3. Television advertising is a big part of showing commercials to kids with mascot characters. But the big brands behind cereal production and sales are heavily leveraging the Internet and online marketing, knowing that children spend more screen time and are more technology-savvy than adults. The Eye Gaze Analysis A revolutionary study at the Cornells and Yale University gave a great insight inside the cereal boxes and kids getting craved to buy that box. The researchers used headgear equipment to study the angles of children’s eye gaze and the eye formation of the

4. characters made on the boxes. What they found was no less than remarkable. They discovered that the children were more inclined to buy the cereal boxes that had characters looking directly in their eyes. It was that sense of connections that produced an urge in a selected group of children to buy those items.