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Web 2.0: Internet Marketing for Non-Profit Organizations

Web 2.0: Internet Marketing for Non-Profit Organizations. May 5 th , 2011. .com. The World Wide Web Roadmap. WEB 4.0. Sensors to gather information. Learning Web. WEB 3.0. Profile creation based on behaviors and activities. Artificial Intelligence Modular web applications

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Web 2.0: Internet Marketing for Non-Profit Organizations

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  1. Web 2.0: Internet Marketing for Non-Profit Organizations May 5th, 2011

  2. .com The World Wide Web Roadmap WEB 4.0 • Sensors to gather information Learning Web WEB 3.0 • Profile creation based on behaviors and activities • Artificial Intelligence • Modular web applications • Advanced computer graphics WEB 2.0 Semantic Web • Information sharing • Participation • Web based communities • Peer to peer • Personal blogs • Word of mouth • The Intelligent Web • Natural Language processing • Integration and combination of data Social Networks • Web site connectivity to database application (s) • Video sharing • Social Media • User Generated Content WEB 1.0 • Read-only material • Online Guest books • Client-server • Personal pages • Advertising Static

  3. Understanding the new media

  4. Marketers doing marketing Tradeshows Conferences Telemarketing Direct mailing Print Ads Flyers , Brochures TV and Radio ads

  5. People blocking marketing SPAM Caller displays New technology Blocked numbers No ads radio No ads television

  6. Internet Marketing objectives

  7. The Social Network Landscape

  8. Internet Marketing and web 2.0 Communications Internal Blog Direct Communications Other blogs Video websites Social Networks Viral Marketing Your Web 2.0 Website Articles repositories Other Websites Back links RSS Feeds

  9. What is Search Engine Optimization Top 10 SEO Techniques Domain Names Keyword Phrases Keyword Density Bad Techniques Title & Meta Description Tag Meta Keywords Tag Site Map Site Design Separate Content & Presentation Robots.txt File

  10. How does Google Work? Search Engine Database Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla Qwerty uioplkjhgfdsazxcvbnmkloujhdythsarth sh ncdtosneyqwetashuencodinuytslpaldjsjyispla Rank first in the first page 3 criterias to be number 1

  11. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 1- Your Internal Blog

  12. Internal Bloga Other Blogs Direct Communications Your web 2.0 website Video Websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 2- Other Blogs

  13. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video Websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 3- Video websites

  14. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications • You – 1 • Your Friends – 5 • Their Friends – 25 • And so on...125 • 625 • 3,125 • 15,625 • 78,125 • 390,625 • 1,953,125 4- Viral Marketing

  15. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 5- Other websites

  16. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 6- Rss Feeds

  17. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites BackLinks RSS Feeds Internet Marketing and web 2.0 Communications 7- BackLinks

  18. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 8- Articles repositories

  19. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 9- Social Networks

  20. Internal Bloga Other blogs Direct Communications Your web 2.0 website Video websites Social Networks Articles repositories Viral Marketing Other Websites Back links RSS Feeds Internet Marketing and web 2.0 Communications 10- Direct Communications

  21. Internet Marketing Action Plan

  22. Youtube Bounceback Second biggest Search Engine 28.1% of all searches in the Google network happened on Youtube

  23. Youtube Bounceback What does all that stuff mean?

  24. Youtube Bounceback What to do to rank higher and get more traffic? The higher you get, the more traffic you will get

  25. Push Send and get traffic E-mail marketing Get people to open your e-mails…HOW? Get people to take action after they open your mail?

  26. Facebook 2010 Yearbook

  27. Facebook Push

  28. Facebook Push

  29. Facebook Push

  30. Facebook Push

  31. Facebook Push

  32. Facebook Push

  33. Facebook Push

  34. Facebook Push

  35. How does Twitter work?

  36. How does Twitter help you?

  37. How to find the right people on Twitter? How to get people to follow you?

  38. Thank You Byron Biggs Chief Executive Officer Mayday Global Solutions Inc. Office: (514) 400-7775 Mobile: (514) 502-6752 bbiggs@e-mayday.com www.e-mayday.com Visit our Internet Marketing Platform

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